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President, The Precision Media Group

Media Vent

By Bob Sacks

About Bob

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

 

Publishers' Dojo

Linda Ruth
What Can We Learn From Time Inc.’s “Spreadsheet-Gate”?
Aug 27, 2014

What does it say about our perception of online content when we learn that "only" writers who work for SI.com...



B2B Beat

Andy Kowl
The Impact of LinkedIn Buying Bizo
Aug 12, 2014

If B2B publishing was a different industry, the prospect of LinkedIn buying Bizowould invite anti-trust scrutiny. Just think about what might...



The Digital Market

Thea Selby
Top 5 Mobile Trends for Publishers—It’s Good News, Folks
Jul 7, 2014

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded...



Pub Talk

Denis Wilson
Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business
Jun 4, 2014

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on...



Industry Insiders

The Insiders
New York Times ‘Innovation Report’ Points Way to Digital Future
May 23, 2014

The leaked New York Times Innovation Report highlights the challenges it is facing in the digital age, but more importantly, it echoes...



Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...



Profit from Publishing!

Thaddeus B. Kubis
Media Conference Exhibitors Should Go Deeper to Engage
Oct 9, 2013

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference...



Time Inc.’s Editors and Their Damned Church & State

Last fall Joe Ripp, the new Time Inc. CEO, told his editors that they'd be reporting to the business side rather than to the editor-in-chief. This news created lots of, well, to be kind, a lot of "buzz" in publishing circles. He went on to say, "[The editors] are more excited about it because no longer are we asking ourselves the question are we violating church and state, whatever that was."


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Socrates Was Wrong and Bo is Right

I have read all sorts of studies about the death of memory, logic, and cognitive thought taken away from us by the advent of the digital age. To all those who "fear" the results I say that Socrates may not have been wrong about our memories' ability to store thought, but the positive changes in society since then speak for themselves.  Read More >>

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The Power of Instantaneous Feedback

Being a writer and a successful e-newsletter publisher has had some interesting repercussions that are completely understandable and at the same time somewhat unexpected. In the old days of the 20th century I would write something and know that I had to wait a minimum of 6 to 8 weeks at best for my word pearls to reach the general public and create a response.   Read More >>

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Making Sense of the Nonsensical Newsstand

It has been a very interesting and active week for publishers everywhere. The news of Source Interlink ceasing operation and the release of 6,000 workers is dramatic and traumatic to say the least. To those that track the industry the news of SID closing is not a surprise, but perhaps the speed of the demise was.  Read More >>

Why Print Media Will Never Regain Its Prominence

There was a time when print was the least expensive, least complex way to reach a mass audience. Now print is the most complex and most expensive way to reach a large audience. It is a fundamental shift from the way things were. Add to that the enormous cultural shifts in information gathering, reading and re-distribution, and you see that print has an even bigger situation to confront -- that the public has only a limited time for reading anything.  Read More >>

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On Ladies Home Journal Folding After 131 Years

Yesterday was an interesting day. In the morning I got the opportunity to speak via Skype to a wonderful college class hosted by John Fennell...  Read More >>

It's Not All Good News for Magazine Publishers

Sometimes I just have to put the tequila aside and deliver a sobering report to the industry to offset some irrational exuberance.  I do this because I love the magazine media industry, and I don't want anyone to misinterpret the facts and true conditions of our industry.

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A Look at New Technology at SXSW

I thought I would take a few minutes to recap some of my reactions after five full days at SXSW seeking the implications there for the magazine media industry, and now share with you the events that were not directly connected to magazine media. I attended a wide array of disconnected events and heard many successful spokespersons, some from more traditional businesses and other, outer-edge representatives from bootstrap startup entrepreneurs.  Read More >>

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