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President, The Precision Media Group

Media Vent

By Bob Sacks

About Bob

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

 

Marketing Services Lab

The Marketing Services Lab
3 Ways To Tell The Content Marketing Boom Spells Revenue Growth for Publishers
Jun 30, 2015

Last week Publishing Executive announced the launch of the Publishing & Media Labthat we will host at the 2015 Content Marketing World conference this...



Publishers' Dojo

Linda Ruth
Miniaturize & Simplify, Solutions to Publishers' Mobile Problem
Jun 15, 2015

As many publishers have found, providing a magazine experience on a mobile app and getting people to engage with it...



B2B Beat

Andy Kowl
Content is Money
Jun 12, 2015

Most of the publishing world says Content is King. The publishers at SIPA say Content is Money. The annual conference...



Industry Insiders

The Insiders
Apple Throws Publishers Another Curve Ball
Jun 9, 2015

The relationship between Apple and the magazine publishing industry has been acrimonious since the launch of the iPad in 2010...



The Digital Market

Thea Selby
4 Takeaways from the New Apple App Analytics
May 26, 2015

One of the lesser-known facts about magazine apps is that publishers can glean very little information about them and how...



Pub Talk

Denis Wilson
Resurgence of Vinyl Should Remind Publishers of Their Core Fans
Feb 3, 2015

Last week this article from The Media Briefing about the "resurgence" of vinyl circulated in our offices. Resurgence is in quotes there...



Stats on Magazine Launches Are Irrelevant & Misleading

My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (Click here). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique, and probably the most definitive.  Read More >>

Thoughts on MAGNET 2015 Q1 Newsstand Sales Results

There is absolutely nothing new in the latest newsstand reports that we didn't really already know, and the latest stats shouldn't be any kind of surprise to anyone. The print enthusiasts on the planet will continue to deny that there is anything wrong with the medium, and many new print titles will still be born despite the statistically obvious fact that print gets a smaller footprint each and every every quarter since 2008. There is no bottom to this trend and there is no correction...  Read More >>

Thought’s on the IMAG-MPA Conference And a Love Letter From Samir Husni

Professor Samir Husni and I both love the magazine industry, yet we come to that affection from completely different directions. He is enamored with print on paper, while I am enamored by the global power of content distribution in/and on any platform that the consumer/reader wishes. The differences of our perspectives are very significant, but don't preclude a decades-long, great friendship. Conversations between us are at the very least dynamic, as one young man found out when he was...  Read More >>

Do New ASME Rules Damage Magazine Industry's Integrity?

It seems to me that my opinion on the changes to the ASME guidelines will be in the minority. To me it boils down to integrity: you have it or you don't. 

As an industry we seem to keep diluting our once unimpeachable integrity, whittling at it here and there, until before we know it, we have none.  Native advertising, ads on the cover, editors working hand in hand with advertisers -- where does it end? 

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A Look at the Bygone Days of Newspaper Publishing

There is a story in today's paper that is a recap of a very local discussion about our paper of record here in Charlottesville, VA. The thing that struck me is a very small item that, until I read this article, was completely under my radar.  It tells a story that I was directly involved in for several years, but that I had completely forgotten about.  Read More >>

On PRIMEX, And the Important Nuts And Bolts of the Magazine Industry

There is an unsung part of the magazine media industry that many of us rarely think or hear about, and yet a case can be made that this hard working section of the industry is the mighty engine that actually keeps us running.

We constantly read about creativity in our industry, about the art or editorial without which we wouldn't have a business. We read about newsstand issues, both the good and the bad. But the "magazine auto mechanic" who keeps the engine running is rarely in the

...  Read More >>

Why Print Magazines Are Not Necessarily Facing Armageddon

My optimism may be hard to understand with all the data that on the surface seems so damned negative. To be truthful, most of the data is negative for print magazines, but not for every magazine. And that is what must be fully understood and why there can still be a robust future in store for some of those who choose the print path to revenue and glory.

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Companies Mentioned:

At MPA Conference, Publishers Embrace Change & Expand Brands Beyond Print

Monday night was the opening of the American Magazine Media conference held in New York City. All the major local American publishers were in attendance and many notable luminaries from other parts of the globe as well. I conversed with as many as I could including many of my London friends. I had the chance to chat with publishers from the Midwest as well as two Swedish publishers that I met last year. The conference focused on the topic of the Magazine Media Business and was well

...  Read More >>