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President, The Precision Media Group

Media Vent

By Bob Sacks

About Bob

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group ( He is also the co-founder of the research company Media-Ideas (, and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.


Industry Insiders

The Insiders
The Leaky Bucket Problem: Why Poor Inventory Management Is Costing Publisher's Ad Revenue
Nov 14, 2014

Let's say that you have to fetch a bucket of water. You assume that the bucket is sturdy and has no holes. But by...

Publishers' Dojo

Linda Ruth
The Jury is In: Hashtags Usefulness Confirmed
Oct 28, 2014

To some publishers, social media is turning into a bit of a ho-hum, something they can do in their sleep...

B2B Beat

Andy Kowl
The Impact of LinkedIn Buying Bizo
Aug 12, 2014

If B2B publishing was a different industry, the prospect of LinkedIn buying Bizowould invite anti-trust scrutiny. Just think about what might...

The Digital Market

Thea Selby
Top 5 Mobile Trends for Publishers—It’s Good News, Folks
Jul 7, 2014

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded...

Pub Talk

Denis Wilson
Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business
Jun 4, 2014

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on...

Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...

Profit from Publishing!

Thaddeus B. Kubis
Media Conference Exhibitors Should Go Deeper to Engage
Oct 9, 2013

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference...

Without Print, There IS No Magazine Industry

I applaud all passions when it comes to this subject, and perhaps it is time once again to revisit and reconsider the question, what is a magazine? But at the end of the day it doesn't really matter. The death of magazines, which isn't really happening, is a red herring when considering how we keep score. The only viable score card, when one is in a business dialog, is revenue. Many printers are doing very well in these trying times, while at the same time the magazine business on the...  Read More >>

Like the Ad Industry, Publishing is Often a Load of Bull

My Goodness, Rance Crain wrote a terrific, important and timely article directed for the advertising world. And it is just as meaningful for magazine publishers as it is for ad agencies. It's time to stop the Bull. You can take all the surveys you want, but multiples of 25X pass-a-long for every magazine you produce is Bull with a capital "B". It doesn't really happen.   Read More >>

On Hearst, Mt. Olympus, Oxford, and Great Publishing Conferences

You would think that a guy who goes to a dozen publishing conferences a year and is also the writer/publisher of a daily newsletter on the subject of media, would find it easy to explain why the annual ACT magazine events at the University of Mississippi are so compelling. My problem is that it is hard to exactly define magic, and this special event is filled with magic and marvel. It is hosted by my good friend and industry debating partner Professor Samir Husni, who continuously ...  Read More >>

Magazine Industry Hits Reset on Measuring Its Own Health

An interesting professional sobriety hit the magazine business this week that was a long time in its maturation.

Thoughts On Moody's Negative Magazines Outlook Report

The downward trends in the magazine business have been obvious to almost everyone for years, but there are several critical things that must be noted before reading the Moody's report. The report is constructed by Wall Street analysts and is therefore biased to reflect stock market projections and concerns only.

Time Inc.’s Editors and Their Damned Church & State

Last fall Joe Ripp, the new Time Inc. CEO, told his editors that they'd be reporting to the business side rather than to the editor-in-chief. This news created lots of, well, to be kind, a lot of "buzz" in publishing circles. He went on to say, "[The editors] are more excited about it because no longer are we asking ourselves the question are we violating church and state, whatever that was."


Companies Mentioned:

Socrates Was Wrong and Bo is Right

I have read all sorts of studies about the death of memory, logic, and cognitive thought taken away from us by the advent of the digital age. To all those who "fear" the results I say that Socrates may not have been wrong about our memories' ability to store thought, but the positive changes in society since then speak for themselves.  Read More >>


The Power of Instantaneous Feedback

Being a writer and a successful e-newsletter publisher has had some interesting repercussions that are completely understandable and at the same time somewhat unexpected. In the old days of the 20th century I would write something and know that I had to wait a minimum of 6 to 8 weeks at best for my word pearls to reach the general public and create a response.   Read More >>