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President, The Precision Media Group

Media Vent

By Bob Sacks

About Bob

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

 

Industry Insiders

The Insiders
Are You Protecting Your Site From Click Fraud?
Apr 23, 2015

By now magazine publishers have expanded their properties to the web, providing readers a fast, easy way to access content....



Publishers' Dojo

Linda Ruth
Online Resources You Might Not Be Using, Part 1: Content Analytics
Apr 13, 2015

Publishers who have worked in internet marketing since the beginning might remember, as I do, when lots of tedious programming...



The Digital Market

Thea Selby
Top 5 Trends Affecting App Publishing
Mar 9, 2015

This is a great time of the year to look at the top trends of 2014 and gain insights for...



B2B Beat

Andy Kowl
Earned Media vs. Native Advertising: Smart Publishers Find a Path for Advertiser Content
Mar 3, 2015

An insidious term has started to be widely used these past couple of years. As publishers, we must stamp out...



Pub Talk

Denis Wilson
Resurgence of Vinyl Should Remind Publishers of Their Core Fans
Feb 3, 2015

Last week this article from The Media Briefing about the "resurgence" of vinyl circulated in our offices. Resurgence is in quotes there...



Do New ASME Rules Damage Magazine Industry's Integrity?

It seems to me that my opinion on the changes to the ASME guidelines will be in the minority. To me it boils down to integrity: you have it or you don't. 

As an industry we seem to keep diluting our once unimpeachable integrity, whittling at it here and there, until before we know it, we have none.  Native advertising, ads on the cover, editors working hand in hand with advertisers -- where does it end? 

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A Look at the Bygone Days of Newspaper Publishing

There is a story in today's paper that is a recap of a very local discussion about our paper of record here in Charlottesville, VA. The thing that struck me is a very small item that, until I read this article, was completely under my radar.  It tells a story that I was directly involved in for several years, but that I had completely forgotten about.  Read More >>

On PRIMEX, And the Important Nuts And Bolts of the Magazine Industry

There is an unsung part of the magazine media industry that many of us rarely think or hear about, and yet a case can be made that this hard working section of the industry is the mighty engine that actually keeps us running.

We constantly read about creativity in our industry, about the art or editorial without which we wouldn't have a business. We read about newsstand issues, both the good and the bad. But the "magazine auto mechanic" who keeps the engine running is rarely in the

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Why Print Magazines Are Not Necessarily Facing Armageddon

My optimism may be hard to understand with all the data that on the surface seems so damned negative. To be truthful, most of the data is negative for print magazines, but not for every magazine. And that is what must be fully understood and why there can still be a robust future in store for some of those who choose the print path to revenue and glory.

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Companies Mentioned:

At MPA Conference, Publishers Embrace Change & Expand Brands Beyond Print

Monday night was the opening of the American Magazine Media conference held in New York City. All the major local American publishers were in attendance and many notable luminaries from other parts of the globe as well. I conversed with as many as I could including many of my London friends. I had the chance to chat with publishers from the Midwest as well as two Swedish publishers that I met last year. The conference focused on the topic of the Magazine Media Business and was well

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The Answer to Publishing's Enigma of Survival

Many of the people who read this blog are in one way or another devoted to the process of print. Some of them are printers, some of them are publishers and most of them have a strong and deep bias, which is clearly and understandably centered around making a profitable living. In fact, we all, regardless of what our profession is, have a biased point of view that is skewed by our need to make a living. In this discussion I am not in any way saying a bias is wrong, just that it exists and

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Companies Mentioned:

Why Print Ain't Dead!

Too many times in the last decade pundits, printers, publishers and workers in the ranks have heard or have talked about it themselves -- the inescapable, oft repeated mantra that print is dead. I am so tired of it that it boggles the mind.

Here is my statement and you should repeat after me, "Print is not dead or dying. The facts plainly show otherwise." Let's agree right here and now to get on with the necessary process of information distribution for a profit and forget about fear

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Companies Mentioned:

Print Mag Audiences Up, Metrics & Other Interesting Data

For the past week Mary Berner, President of The MPA (Magazine Media Association), and I have been communicating publicly and sometimes privately. I think all of our conversations have been appropriately spirited and healthy for the industry. We don't agree on all issues, but we are having a professional dialog most of it in the open, and that is good for everyone.


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