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President, The Precision Media Group

Media Vent

By Bob Sacks

About Bob

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

 

Industry Insiders

The Insiders
Issuu’s Scott Kinzie on How Publishers Can Take Advantage of Larger Mobile Screens
Mar 12, 2015

Technology always seemed to be squeezing more product into less space. Until last year, with the rollout of bigger screens...



The Digital Market

Thea Selby
Top 5 Trends Affecting App Publishing
Mar 9, 2015

This is a great time of the year to look at the top trends of 2014 and gain insights for...



B2B Beat

Andy Kowl
Earned Media vs. Native Advertising: Smart Publishers Find a Path for Advertiser Content
Mar 3, 2015

An insidious term has started to be widely used these past couple of years. As publishers, we must stamp out...



Publishers' Dojo

Linda Ruth
How to Look at Your 2014 Sales
Feb 23, 2015

So far I have spent 2015 deep in analyses of publishers' sales in 2014 and before. That probably puts me...



Pub Talk

Denis Wilson
Resurgence of Vinyl Should Remind Publishers of Their Core Fans
Feb 3, 2015

Last week this article from The Media Briefing about the "resurgence" of vinyl circulated in our offices. Resurgence is in quotes there...



Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...



On PRIMEX, And the Important Nuts And Bolts of the Magazine Industry

There is an unsung part of the magazine media industry that many of us rarely think or hear about, and yet a case can be made that this hard working section of the industry is the mighty engine that actually keeps us running.

We constantly read about creativity in our industry, about the art or editorial without which we wouldn't have a business. We read about newsstand issues, both the good and the bad. But the "magazine auto mechanic" who keeps the engine running is rarely in the

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Why Print Magazines Are Not Necessarily Facing Armageddon

My optimism may be hard to understand with all the data that on the surface seems so damned negative. To be truthful, most of the data is negative for print magazines, but not for every magazine. And that is what must be fully understood and why there can still be a robust future in store for some of those who choose the print path to revenue and glory.

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Companies Mentioned:

At MPA Conference, Publishers Embrace Change & Expand Brands Beyond Print

Monday night was the opening of the American Magazine Media conference held in New York City. All the major local American publishers were in attendance and many notable luminaries from other parts of the globe as well. I conversed with as many as I could including many of my London friends. I had the chance to chat with publishers from the Midwest as well as two Swedish publishers that I met last year. The conference focused on the topic of the Magazine Media Business and was well

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The Answer to Publishing's Enigma of Survival

Many of the people who read this blog are in one way or another devoted to the process of print. Some of them are printers, some of them are publishers and most of them have a strong and deep bias, which is clearly and understandably centered around making a profitable living. In fact, we all, regardless of what our profession is, have a biased point of view that is skewed by our need to make a living. In this discussion I am not in any way saying a bias is wrong, just that it exists and

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Companies Mentioned:

Why Print Ain't Dead!

Too many times in the last decade pundits, printers, publishers and workers in the ranks have heard or have talked about it themselves -- the inescapable, oft repeated mantra that print is dead. I am so tired of it that it boggles the mind.

Here is my statement and you should repeat after me, "Print is not dead or dying. The facts plainly show otherwise." Let's agree right here and now to get on with the necessary process of information distribution for a profit and forget about fear

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Companies Mentioned:

Print Mag Audiences Up, Metrics & Other Interesting Data

For the past week Mary Berner, President of The MPA (Magazine Media Association), and I have been communicating publicly and sometimes privately. I think all of our conversations have been appropriately spirited and healthy for the industry. We don't agree on all issues, but we are having a professional dialog most of it in the open, and that is good for everyone.


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Truth in Advertising: Magazine Statistics, MagNet, MIN and MPA 360

As the most recent MagNet reports came in, I started to ponder other recent changes in reporting on the magazine media industry.  You will remember that the Media Industry Newsletter (MIN), which had until recently been chronicling the magazine industry's ad page performance for almost 70 years, was asked to stop tracking and distributing "sold" ad page data to media professionals with its legendary Boxscores. MIN editor-in-chief Steve Cohn reported that publishers were being discouraged...  Read More >>

Companies Mentioned:

Without Print, There IS No Magazine Industry

I applaud all passions when it comes to this subject, and perhaps it is time once again to revisit and reconsider the question, what is a magazine? But at the end of the day it doesn't really matter. The death of magazines, which isn't really happening, is a red herring when considering how we keep score. The only viable score card, when one is in a business dialog, is revenue. Many printers are doing very well in these trying times, while at the same time the magazine business on the...  Read More >>