Profit from Publishing!
By Thaddeus B. Kubis
About Thaddeus
Thaddeus B. Kubis is an integrated marketing, media convergence and experiential marketing evangelist dedicated to sharing his extensive accumulated intellectual capital knowledge and experience across a variety of targeted verticals.
Thad is a passionate believer in the integration of online and offline media, offering profit-based solutions to establish a dialogue, engage a prospect, and convert the reader into a customer. He is a corporate trainer for the Direct Marketing Association (DMA) and a board member of the APC-NY, The Graphic Arts Scholarship Foundation and The Print Council. He also writes for piworld.com, Sounding Trade Only, Publishing Executive magazine and Graphic Design USA.
Thad is a senior fellow and partner for The Global Defense and Security Marketing Institute, founder of The Institute For Media Convergence, an adjunct professor at The New York City College of Technology, lecturer for Baruch College and an internationally known speaker on international marketing, attribution technology, mobile marketing, trade show and event marketing, integrated marketing, experiential marketing, customer engagement, media convergence, and publishing and marketing services.
The Digital Domain
Foli Brings Digital Magazines to Waiting Rooms
Jun 13, 2013Whether it is a doctors office, auto repair shop or other places with a waiting room, there are two things...
The Digital Market
The Good, The Bad, The Weird: 6 Revelations from (not finished) Digital Dashboard
Jun 13, 2013While I enjoyed the drama of the recent article summarizing PwC’s Entertainment and Media Outlook 2013-2017 on the magazine industry...
Pub Talk
Signs and Symbols of a Shrinking Craft
May 29, 2013The picture is poignant. In a New York Times article this week, there's a photo of a handwritten poster illustrating...
B2B Beat
ABM Annual Conference Greatest Hits
May 17, 2013Much has been written about ABM merging under the umbrella of SIIA. But much more was going on during the...
Publishers' Dojo
Like practically everything else in publishing, licensing content is changing
May 20, 2013I'm blogging from the Worldwide Media Marketplace (WMM), an annual event hosted by the FIPP, the worldwide magazine media association....
The Postal Pundit
Climbing Out Of The Rubble Of Sandy
Dec 11, 2012The entire Eastern seaboard, but now mostly New York and New Jersey, has been struggling through the aftermath of Sandy,...
Everything Publishing
A New Way To Be a Player
Sep 19, 2011If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create...
Byte Back
What Is “Interactive” Anyway? (Part 2)
Feb 28, 2011The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of...
How will media convergence affect the production and distribution of news?
I thought you all might be interested in this brief interview, conducted online by Jenna Batchelor, a student at Nottingham Trent University, UK.
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The Decline of Publishing - Blame it on Johannes!
Have you wondered when the decline of newspaper and magazines really began? Have you considered the decline began the day after Johannes Guttenberg “invented” the process of printing?
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Have you gotten the news? Integrated marketing is the way
Over the past month I have conducted a series of separate private interviews with senior C-level and above marketing, advertising and media buying executives. The verticals that are considered home to these executives are national in scope but limited in size of the market, across both B2B and B2C segments.
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Course Corrections: The Future of Magazines, Part Two
As with most things in life, you need to admit that you need to make a course change to institute a course change. The key is to make the course change prior to hitting the rocks. From my viewpoint I think most of the publishing industry made that broad-based and needed course change a long time ago and that most are benefiting from that change.
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Storehouse or Portal? The Future of Magazines and Publishing
A magazine can store information but most storehouses are dusty, dark and non-innovative locations, located on the outskirts of town, not my view of a cutting edge tool.
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