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By Thaddeus B. Kubis

About Thaddeus

Thaddeus B. Kubis is an integrated marketing, media convergence and experiential marketing evangelist dedicated to sharing his extensive accumulated intellectual capital knowledge and experience across a variety of targeted verticals.

Thad is a passionate believer in the integration of online and offline media, offering profit-based solutions to establish a dialogue, engage a prospect, and convert the reader into a customer. He is a corporate trainer for the Direct Marketing Association (DMA) and a board member of the APC-NY, The Graphic Arts Scholarship Foundation and The Print Council. He also writes for piworld.com, Sounding Trade Only, Publishing Executive magazine and Graphic Design USA.

Thad is a senior fellow and partner for The Global Defense and Security Marketing Institute, founder of The Institute For Media Convergence, an adjunct professor at The New York City College of Technology, lecturer for Baruch College and an internationally known speaker on international marketing, attribution technology, mobile marketing, trade show and event marketing, integrated marketing, experiential marketing, customer engagement, media convergence, and publishing and marketing services.

 

Publishers' Dojo

Linda Ruth
Classic Print Business Models Influence Convergent Media: CNOW.tv Adopts a Magazine Subscription Model
Apr 18, 2014

Like everyone else in our business, I get drawn in to the ongoing conversation about this dying and that dying....



Publisher's Paradox

Andrew Davis
Publisher's Paradox: Leveraging Email to Inspire Action
Apr 7, 2014

Instead of sending your audience passive content, send your audience something they can take action on. If you read last...



Media Vent

Bob Sacks
It's Not All Good News for Magazine Publishers
Apr 1, 2014

Sometimes I just have to put the tequila aside and deliver a sobering report to the industry to offset some...



Industry Insiders

The Insiders
Publishers: Take a Lesson from the Louvre
Mar 21, 2014

Today, few premium publishers can compete with the rest of the Internet. But being the most trusted source of news and...



Pub Talk

Denis Wilson
February Issue of Publishing Executive Out Now
Feb 17, 2014

Last week another action-packed issue of Publishing Executive hit subscribers' inboxes. In case you missed it, check out the digital...



B2B Beat

Andy Kowl
What Bloggers Can Teach B2B
Jan 23, 2014

Blogs were pronounced dead in Fast Company in December of 2012 and in New Republic in April of 2013. And just before the New...



The Digital Market

Thea Selby
A Critique Of Yahoo's Digital Magazine Strategy
Jan 14, 2014

Small Business Trends writer Shawn Hessinger and I have a completely different view of the news that Yahoo was starting...



Media Conference Exhibitors Should Go Deeper to Engage

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference & Expo. This event, held each year in New York City at the Marriott Marquis, is, to me, like a library. Perhaps better said, it is like a direct inflow of endless and valid information from the source to me.

 Read More >>

Media Conference Exhibitors Should Go Deeper to Engage

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference & Expo. This event, held each year in New York City at the Marriott Marquis, is, to me, like a library. Perhaps better said, it is like a direct inflow of endless and valid information from the source to me.

 Read More >>

App-a-zine/App-a-paper!

I finally came up with the solution to the main problem facing magazines and newspaper publishers today.  Currently, most publications are two-faced, in a good way of course. One face is the print version while the other is the digital or online version. The print face was once smiling J and is now sad L, with the digital face now smiling J, but for how long?  Read More >>

Companies Mentioned:

Emerging Technology Today, Legacy Media Tomorrow

Could it be that all media, legacy or emerging, or even media that are not yet on the table or still on the horizon, will, as many predict, become one single media source that we have yet to recognize-a media source that will be fully transcendental, convergence of method, message, relevance, desire, delivery, and result?  Read More >>

Sections:

“Hic sunt dracones”

Publishing, like other industries, is undergoing massive shifts in perception and use. Many publishing professionals look to their own devices for solutions, some to others (internal and external), and some to no one. It is time to look to the past, address your fears, and learn from the intrepid explorers of the golden day of discovery.

 Read More >>

The True Future of Publishing is Based on People!

As I have stated in this space, there are many faces to convergence — Media, Vertical, Practices, and, yes, People. You cannot expect anyone to support your business if you do not focus on the customer and, in our fast-moving world, keep your customer close and informed.

Here are two different events that support the concept of customer convergence with a singular focus on the customer — now and in the future.

 Read More >>

No Line in the Sand

I have always asked why draw a line in the sand when within seconds of completion the line will be gone? I look at publishing in the same vein. Why limit publishing to “publishing”? Why draw a line as to what is and what is not publishing?
 Read More >>

Companies Mentioned:

How will media convergence affect the production and distribution of news?

I thought you all might be interested in this brief interview, conducted online by Jenna Batchelor, a student at Nottingham Trent University, UK.  Read More >>

Companies Mentioned: