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By Thaddeus B. Kubis

About Thaddeus

Thaddeus B. Kubis is an integrated marketing, media convergence and experiential marketing evangelist dedicated to sharing his extensive accumulated intellectual capital knowledge and experience across a variety of targeted verticals.

Thad is a passionate believer in the integration of online and offline media, offering profit-based solutions to establish a dialogue, engage a prospect, and convert the reader into a customer. He is a corporate trainer for the Direct Marketing Association (DMA) and a board member of the APC-NY, The Graphic Arts Scholarship Foundation and The Print Council. He also writes for piworld.com, Sounding Trade Only, Publishing Executive magazine and Graphic Design USA.

Thad is a senior fellow and partner for The Global Defense and Security Marketing Institute, founder of The Institute For Media Convergence, an adjunct professor at The New York City College of Technology, lecturer for Baruch College and an internationally known speaker on international marketing, attribution technology, mobile marketing, trade show and event marketing, integrated marketing, experiential marketing, customer engagement, media convergence, and publishing and marketing services.

 

Publishers' Dojo

Linda Ruth
What Can We Learn From Time Inc.’s “Spreadsheet-Gate”?
Aug 27, 2014

What does it say about our perception of online content when we learn that "only" writers who work for SI.com...



Media Vent

Bob Sacks
Time Inc.’s Editors and Their Damned Church & State
Aug 25, 2014

Last fall Joe Ripp, the new Time Inc. CEO, told his editors that they'd be reporting to the business side...



B2B Beat

Andy Kowl
The Impact of LinkedIn Buying Bizo
Aug 12, 2014

If B2B publishing was a different industry, the prospect of LinkedIn buying Bizowould invite anti-trust scrutiny. Just think about what might...



The Digital Market

Thea Selby
Top 5 Mobile Trends for Publishers—It’s Good News, Folks
Jul 7, 2014

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded...



Pub Talk

Denis Wilson
Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business
Jun 4, 2014

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on...



Industry Insiders

The Insiders
New York Times ‘Innovation Report’ Points Way to Digital Future
May 23, 2014

The leaked New York Times Innovation Report highlights the challenges it is facing in the digital age, but more importantly, it echoes...



Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...



Media Conference Exhibitors Should Go Deeper to Engage

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference & Expo. This event, held each year in New York City at the Marriott Marquis, is, to me, like a library. Perhaps better said, it is like a direct inflow of endless and valid information from the source to me.

 Read More >>

Media Conference Exhibitors Should Go Deeper to Engage

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference & Expo. This event, held each year in New York City at the Marriott Marquis, is, to me, like a library. Perhaps better said, it is like a direct inflow of endless and valid information from the source to me.

 Read More >>

App-a-zine/App-a-paper!

I finally came up with the solution to the main problem facing magazines and newspaper publishers today.  Currently, most publications are two-faced, in a good way of course. One face is the print version while the other is the digital or online version. The print face was once smiling J and is now sad L, with the digital face now smiling J, but for how long?  Read More >>

Companies Mentioned:

Emerging Technology Today, Legacy Media Tomorrow

Could it be that all media, legacy or emerging, or even media that are not yet on the table or still on the horizon, will, as many predict, become one single media source that we have yet to recognize-a media source that will be fully transcendental, convergence of method, message, relevance, desire, delivery, and result?  Read More >>

Sections:

“Hic sunt dracones”

Publishing, like other industries, is undergoing massive shifts in perception and use. Many publishing professionals look to their own devices for solutions, some to others (internal and external), and some to no one. It is time to look to the past, address your fears, and learn from the intrepid explorers of the golden day of discovery.

 Read More >>

The True Future of Publishing is Based on People!

As I have stated in this space, there are many faces to convergence — Media, Vertical, Practices, and, yes, People. You cannot expect anyone to support your business if you do not focus on the customer and, in our fast-moving world, keep your customer close and informed.

Here are two different events that support the concept of customer convergence with a singular focus on the customer — now and in the future.

 Read More >>

No Line in the Sand

I have always asked why draw a line in the sand when within seconds of completion the line will be gone? I look at publishing in the same vein. Why limit publishing to “publishing”? Why draw a line as to what is and what is not publishing?
 Read More >>

Companies Mentioned:

How will media convergence affect the production and distribution of news?

I thought you all might be interested in this brief interview, conducted online by Jenna Batchelor, a student at Nottingham Trent University, UK.  Read More >>

Companies Mentioned: