In an era, where citizen "journalists," aggregators and content farms threaten to turn the information media companies produce into a commodity, the importance of protecting premium content is greater than ever.
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The Digital Domain
By Ron Matejko
About Ron
Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.
MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.
MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at ron@mvptoday.com, or connect with him on LinkedIn or on Twitter @mvp_media.
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Media Misuses Twitter During Boston Marathon Tragedy
After hearing about the explosions at the finish line of the Boston Marathon, I quickly jumped on Twitter for instead feedback on this breaking news story. For an hour, I read thousands of tweets from numerous media outlets and individuals about the tragic event. During that time, clear cut trends emerged about how Twitter is used with different objectives.
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Time Inc.'s Woes Due to Half-Hearted Effort
When word leaked that Time Inc., was looking to shed its print publications I only half jokingly blamed, at least in part, this stunning news to the company's misguided approach to bundling its digital and print subscriptions.
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Are Magazines Pitching Phantom Twitter Followers?
Magazine publishers have long used slight-of-hand techniques to boost their circulation numbers in an effort to demand higher advertising rates. As the digital and social worlds have exploded and become part of an overall multimedia ad purchase, as well as key to magazine marketing efforts, other numbers have also taken on added importance.
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The Daily's Deficiencies Don’t Define Digital Destiny
For some reason the recent announcement that The Daily iPad only newspaper is laying off 29 percent of its staff, or 50 jobs, is a bellwether of the struggles digital-only publishing endeavors face. This couldn’t be further from the truth.
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