Principal in Next Steps Marketing

The Digital Market

By Thea Selby

About Thea

M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical "call-to-action" marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.


Publishers' Dojo

Linda Ruth
Classic Print Business Models Influence Convergent Media: Adopts a Magazine Subscription Model
Apr 18, 2014

Like everyone else in our business, I get drawn in to the ongoing conversation about this dying and that dying....

Publisher's Paradox

Andrew Davis
Publisher's Paradox: Leveraging Email to Inspire Action
Apr 7, 2014

Instead of sending your audience passive content, send your audience something they can take action on. If you read last...

Media Vent

Bob Sacks
It's Not All Good News for Magazine Publishers
Apr 1, 2014

Sometimes I just have to put the tequila aside and deliver a sobering report to the industry to offset some...

Industry Insiders

The Insiders
Publishers: Take a Lesson from the Louvre
Mar 21, 2014

Today, few premium publishers can compete with the rest of the Internet. But being the most trusted source of news and...

Pub Talk

Denis Wilson
February Issue of Publishing Executive Out Now
Feb 17, 2014

Last week another action-packed issue of Publishing Executive hit subscribers' inboxes. In case you missed it, check out the digital...

B2B Beat

Andy Kowl
What Bloggers Can Teach B2B
Jan 23, 2014

Blogs were pronounced dead in Fast Company in December of 2012 and in New Republic in April of 2013. And just before the New...

Profit from Publishing!

Thaddeus B. Kubis
Media Conference Exhibitors Should Go Deeper to Engage
Oct 9, 2013

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference...

A Critique Of Yahoo's Digital Magazine Strategy

Small Business Trends writer Shawn Hessinger and I have a completely different view of the news that Yahoo was starting its own digital magazine empire. While I gather Hessinger saw Yahoo's move to capture an audience with general information that they curated themselves with luscious pictures and snappy writing as bad, I see it as a leap forward for a cluttered mess of a media company.  Read More >>

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New Year, New Survey. Print, Digital, or Print + Digital?

As part of my New Year's Resolution, I resolved to review what was going on with digital pricing strategies for magazines. I did not look at Apple or Android devices, only at websites. Look at what I found:  Read More >>

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Publishers, Customers Struggle With Mag Apps After iOS7 Update

It appears that when you install iOS7 on your iPad, you may suffer glitches with some iPad magazines. Readers of The Economist are noting that pages come up blank when iOS7 is loaded onto the iPad, while other subscribers to magazines like Architectural Digest are no longer able to use the landscape and portrait mode with iOS7.  Read More >>

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Tip 1 of 5 Tips to Awesome Digital Sales–How to Get 25% More Sales for Your Digital Magazines

Over the next weeks, I'm going to be giving you five essential tips for awesome digital magazine sales. This is a bit of a teaser for an upcoming panel at Publishing Executive's Publishing Business conference where I'll be participating in a Monday afternoon panel on the 23rd that will be packed with good ideas, and great speakers. Come by if you can!  Read More >>

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Channel Trumps Technology: An interview with Mark White, Vice President of Specialty Marketing at U.S. News & World Report

Thea Selby of Next Steps Marketing ( talks to Mark White,  Vice President of Specialty Marketing atU.S. News & World, about bookazines. US News & World Report discontinued their print magazine in November of 2010, and now embraces mostly digital products that fit their tagline: "Life's Decisions-Made Here." But they had a dilemma. Some of their most popular and profitable products, sold in print magazine newsstands, had no channel in the digital...  Read More >>

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The Good, The Bad, The Weird: 6 Revelations from (not finished) Digital Dashboard

While I enjoyed the drama of the recent article summarizing PwC’s Entertainment and Media Outlook 2013-2017 on the magazine industry shedding $1.3B by 2017, they missed a little of the positive.

Mainly, it’s not looking so bad from a distribution standpoint.

I’ve been looking at publisher’s statements from Alliance for Audited Media (AAM, formerly ABC) to compare the Top 50 and Top 10 magazines with digital subscriptions, looking at the period ending 6/30/12 and the most recent...  Read More >>

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What do you think of the new mobile Google Play?

A blog came out recently on the redesigned Google Play for mobile. It appears Michael Siliski, group product manager for Google Play been reading this blog.  Read More >>

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8 must-haves to make the ultimate digital magazine store

Publishers are missing digital magazine sales, customers are in the terrible position of losing print magazines from retail outlets, and not being able to find the magazines digitally. The tablets are leaving revenue on the table.  Read More >>

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