The Digital Market
By Thea Selby
About Thea
M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical "call-to-action" marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.
She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.
B2B Beat
ABM Annual Conference Greatest Hits
May 17, 2013Much has been written about ABM merging under the umbrella of SIIA. But much more was going on during the...
Media Vent
On Meredith Corp. Buying, Closing Parenting and Babytalk
May 17, 2013A wise friend in the know suggested to me that the new acquisition by Meredith of the Bonnier titles should...
Pub Talk
Time Spent With Print Still a Compelling Argument for Advertisers
May 14, 2013It's always kind of fun when some disruptive news drops that shakes up the "print is dying" narrative. This week,...
The Digital Domain
To Pay or Not to Pay ... That is the Changing Question
Apr 30, 2013In an era, where citizen "journalists," aggregators and content farms threaten to turn the information media companies produce into a...
Profit from Publishing!
The Decline of Publishing - Blame it on Johannes!
Apr 24, 2013Have you wondered when the decline of newspaper and magazines really began? Have you considered the decline began the day...
Publishers' Dojo
Gamification: Today's Hottest SEO Technique
Apr 22, 2013What does scoring points have to do with scoring a page one listing on a search engine results page? Only...
The Postal Pundit
Climbing Out Of The Rubble Of Sandy
Dec 11, 2012The entire Eastern seaboard, but now mostly New York and New Jersey, has been struggling through the aftermath of Sandy,...
Everything Publishing
A New Way To Be a Player
Sep 19, 2011If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create...
Byte Back
What Is “Interactive” Anyway? (Part 2)
Feb 28, 2011The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of...
What do you think of the new mobile Google Play?
A blog came out recently on the redesigned Google Play for mobile. It appears Michael Siliski, group product manager for Google Play been reading this blog.
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8 must-haves to make the ultimate digital magazine store
Publishers are missing digital magazine sales, customers are in the terrible position of losing print magazines from retail outlets, and not being able to find the magazines digitally. The tablets are leaving revenue on the table.
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Netflix and Discoverability: Bring it to Magazines!
I want to continue the Netflix lovefest started by Jim Sturdivant by looking at another one of their handy features. Netflix does a really good job of finding me things I like to see. I’m used to Amazon and their algorithm of “people who liked this also liked…” and I appreciate it. What I like about Netflix, however, is they actually define what kind of a person I am.
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4 Take Aways for Digital Marketing (Hint: Snacking is Good)
Yesterday's fifth annual Women's Leadership Conference in San Francisco sold out and was packed not only with women (and a few brave men) in publishing, but with a tremendous array of ideas we can all use in digital marketing.
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How to sell more digital magazines: Discoverability
I want to talk about discoverability, a word I just absorbed and fully bought into myself in my talks with people about digital magazines and sales.
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