Advertisement
 
 
Principal in Next Steps Marketing

The Digital Market

By Thea Selby

About Thea

M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical "call-to-action" marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.

 

B2B Beat

Andy Kowl
ABM Annual Conference Greatest Hits
May 17, 2013

Much has been written about ABM merging under the umbrella of SIIA. But much more was going on during the...



Media Vent

Bob Sacks
On Meredith Corp. Buying, Closing Parenting and Babytalk
May 17, 2013

A wise friend in the know suggested to me that the new acquisition by Meredith of the Bonnier titles should...



Pub Talk

Jim Sturdivant
Time Spent With Print Still a Compelling Argument for Advertisers
May 14, 2013

It's always kind of fun when some disruptive news drops that shakes up the "print is dying" narrative. This week,...



The Digital Domain

Ron Matejko
To Pay or Not to Pay ... That is the Changing Question
Apr 30, 2013

In an era, where citizen "journalists," aggregators and content farms threaten to turn the information media companies produce into a...



Profit from Publishing!

Thaddeus B. Kubis
The Decline of Publishing - Blame it on Johannes!
Apr 24, 2013

Have you wondered when the decline of newspaper and magazines really began? Have you considered the decline began the day...



Publishers' Dojo

Linda Ruth
Gamification: Today's Hottest SEO Technique
Apr 22, 2013

What does scoring points have to do with scoring a page one listing on a search engine results page? Only...



The Postal Pundit

Eddie Mayhew
Climbing Out Of The Rubble Of Sandy
Dec 11, 2012

The entire Eastern seaboard, but now mostly New York and New Jersey, has been struggling through the aftermath of Sandy,...



Everything Publishing

Lou Ann Sabatier
A New Way To Be a Player
Sep 19, 2011

If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create...



Byte Back

John Parsons
What Is “Interactive” Anyway? (Part 2)
Feb 28, 2011

The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of...



What do you think of the new mobile Google Play?

A blog came out recently on the redesigned Google Play for mobile. It appears Michael Siliski, group product manager for Google Play been reading this blog.  Read More >>

Companies Mentioned:

Sections:

8 must-haves to make the ultimate digital magazine store

Publishers are missing digital magazine sales, customers are in the terrible position of losing print magazines from retail outlets, and not being able to find the magazines digitally. The tablets are leaving revenue on the table.  Read More >>

Companies Mentioned:

Netflix and Discoverability: Bring it to Magazines!

I want to continue the Netflix lovefest started by Jim Sturdivant by looking at another one of their handy features. Netflix does a really good job of finding me things I like to see.  I’m used to Amazon and their algorithm of “people who liked this also liked…” and I appreciate it. What I like about Netflix, however, is they actually define what kind of a person I am.  Read More >>

Companies Mentioned:

4 Take Aways for Digital Marketing (Hint: Snacking is Good)

Yesterday's fifth annual Women's Leadership Conference in San Francisco sold out and was packed not only with women (and a few brave men) in publishing, but with a tremendous array of ideas we can all use in digital marketing.  Read More >>

Companies Mentioned:

How to sell more digital magazines: Discoverability

I want to talk about discoverability, a word I just absorbed and fully bought into myself in my talks with people about digital magazines and sales.  Read More >>

Companies Mentioned:

Sections: