My grandfather Robert Garretson was a marketer for Carling Black Label beer in the Midwest. While no stranger to the three-martini lunch, he also took his job very seriously.
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The Digital Market
By Thea Selby
About Thea
M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical "call-to-action" marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.
She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.
Publishers' Dojo
Actually, Some Publishers Do Like Apps: An Answer to Jason Pontin
May 14, 2012Who can resist the person brave enough to cry out that the emperor has no clothes? Once again Technology Review’s...
Profit from Publishing!
How Well Do You Know Your Market—Really?
May 2, 2012How well do you know your market? Sounds strange, doesn’t it? Why would I ask you about your market, a...
The Postal Pundit
Pointing Fingers With Your Head In The Sand
Apr 12, 2012April is here and we now know that March madness was more than just basketball.
Part of...
B2B Beat
Mojo Still Trumps Metrics
Apr 3, 2012It sometimes feels like we are living in a jargon jungle. Since the whole concept of a thing called "advertising...
The Digital Domain
Carr and Quittner on Flipboard: A Trusted Wingman for Publishers?
Mar 20, 2012For those who skipped Monday morning's keynote at the Publishing Business Conference & Expo featuring an interview of Flipboard Editorial...
Pub Talk
The Next Steps For Digital Content
Feb 9, 2012Over the past two weeks, my 9-year-old daughter has purchased (with her parents' consent) three songs from iTunes: Vanessa Carlton's...
Everything Publishing
A New Way To Be a Player
Sep 19, 2011If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create...
Media Vent
A Short Story About Editors
Aug 17, 2011I will now somewhat ashamedly admit that when I was a young publishing executive at High Times, I sometimes took...
Byte Back
What Is “Interactive” Anyway? (Part 2)
Feb 28, 2011The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of...
Location, Location, Location: The Success of Apple Newsstand
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Correction ... and Why The Nook is Promising
I'm really excited that we have the Nook out there. Not just because it's yet another device that you can access digital magazines on.
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Why Groupon Doesn't Work as Well as it Should for Magazine Publishers
As I tried in vain to explain to Groupon, getting the customer on file is as important, if not more important, than collecting the money for the subscription.
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My Love is Like a Roller Coaster?
Like many parts of my life, being in love with digital magazines (or digimags as we call them in our office) is like a roller coaster.
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With Wal-Mart's vudu launching...
That begs the question: Why don't we rent digital magazines as we rent videos?
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