Today In Publishing

A Practical Guide to Artificial Intelligence for Publishers
June 29, 2017 at 10:46 am

Raab Associates recently took an informal census of vendors using artificial intelligence for marketing or customer management. The list, which is nowhere near complete, included more than 120 vendors offering 58 distinct capabilities within nineteen categories. Exactly one of the nineteen categories (biometrics) had no obvious application to publishing (and even biometrics has some non-obvious…

Why Talent Strategy Needs to Complement Tech Strategy
December 21, 2017 at 10:12 am

It’s clear that publishers need to invest in new technologies to remain competitive in a transformed industry. But technology is not a solution in and of itself, says Krystle Kopacz, CEO of Revmade, a consulting firm that helps publishers and marketers launch new revenue streams. Just as important is the talent behind the technology, explains…

In 2018, New Challenges for SEO Await
December 20, 2017 at 1:47 pm

In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my

3 Lessons Publishers Can Learn from the TV and Music Industries
December 19, 2017 at 12:52 pm

This is an incredibly hectic, yet exciting, time for publishers. New platforms for distributing content are emerging and users’ behaviors are evolving. Media executives are being tasked with wading through the noise and uncovering solutions that will further meet the needs of today’s modern-day consumer. I am no stranger to this struggle, having co-founded German…

5 Ways Editorial & Sales Should Work Together
May 26, 2016 at 9:38 am

Getting editorial and sales in sync is a nut many publishers are trying to crack. Too often in publishing, an us-versus-them culture dominates when it comes to sales and editorial, even though everyone has the same goal of growing a successful business. My heart is still in editorial, where I spent 13 years of my…

The Rise of Social-First Publishers
December 15, 2017 at 2:33 pm

A new category of publishers has arrived: "social-first" publishers or "distributed" publishers. These content creators, like Tasty, NowThis, and Gamology (a gaming brand under my company Keli Network) are changing the scope of publishing. They create content designed for, and exclusively distributed on, social media. With a mix of creativity and foresight they are reshaping…

Why Publishers Are Shifting Focus to Engagement Metrics Over Pageviews
December 14, 2017 at 10:06 am

Metrics is one of those words… one of those soulless new media words… Modern. Mechanical. Menacing. Say it out loud three times and you risk being forever haunted by a pivot-table demon summoned straight from spreadsheet Hell. Or maybe that’s just me. Some (sick) people have been known to get incredibly excited at the prospect…

Why Marketers Can’t Count Out Print in 2018
December 13, 2017 at 2:56 pm

Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception media buyers have of print as a viable marketing mechanism. Linda Thomas Brooks, president and CEO of the Association of Magazine Media (MPA), argues that…