Today In Publishing

What Newsstand Professionals & Rodney Dangerfield Have in Common
November 3, 2017 at 1:49 pm

A few weeks ago I was one of 45 other newsstand professionals who broke bread at the 30th Anniversary of the Hudson Retail Group, the largest operator of concessions in the U.S. and Canada. It was an enjoyable night, and with the limited number of uplifting functions in…

It’s Time for Publishers To Build Trading Desks of Their Own
November 2, 2017 at 12:40 pm

With social media dominating the way readers find and consume content, digital publishers are faced with daunting challenges. Sponsored posts and native promotions are gaining traction and fewer people are visiting website homepages or responding to organic updates and shares. As costly paid promotions gain traction, the long-term future of digital publishing hangs in the balance.…

Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
November 1, 2017 at 3:47 pm

New innovations around digital printing, data integration, and marketing automation technologies are making it possible for publishers and marketers to reach audiences and customers across print and online channels in ever more seamless ways. And rich end user data – which many publishers are stocked with – acts as a lynchpin for targeting and personalizing…

Zooming In, Zooming Out: 2 Ways to Better Understand Audience Data
October 31, 2017 at 1:57 pm

I truly admire artists like Keith Haring. He created an iconic style that’s known across the world — even by people who don’t know the artist’s name. And when I think about creating an iconic, signature style like that, I imagine artists have an idea that they simply can’t shake. And they keep trying, over…

Where Will You And Your Magazine Business Be in Five Years?
October 30, 2017 at 10:18 am

For the record, I stay up to date on many blogs, threads, and various news chains. One of these news sources asked a typical but still important question a few days ago. Where will ebooks be in five years? That, of course, started me pondering several things about the magazine business. Where were we five…

8 Ways Publishers Mismanage Their Sales Teams
October 27, 2017 at 1:22 pm

Publishers face many challenges that did not even exist 10 years ago. But before chalking up all your revenue woes to Facebook and Google, you need to ask yourself if you’re really managing your salespeople properly by hiring smart, pushing them out of their comfort zone, and creating accountability. Maybe it’s not the economy, the…

The Coming Ad Tsunami of 2018 (Part 2): Viewability, Filtering & E.U. Compliance
October 26, 2017 at 10:43 am

In part one of this series, I explored how new online forces are driving massive changes that will impact how B2B publishers sell and deliver online ads in 2018. From the rise of ad fraud, to Google’s “ad filtering,” and the European Union’s General Data Protection Regulation (GDPR), the world of online advertising is undergoing…

How Vogue.com Tailors Engagement Around Search, Social & Direct Traffic
October 25, 2017 at 1:44 pm

Vogue.com defines its content strategy by platform, optimizing content based on the behaviors of consumers that access the site directly, through Google, and on Facebook. Using audience analytics tools like Parse.ly and Google Analytics, Vogue can determine the type of content that will resonate most with these audience verticals and improve content discoverability, explained Vogue.com’s…

LinkedIn Will Debut Video Ads by Q2 2018
October 24, 2017 at 1:55 pm

Smartphone users will start seeing autoplay LinkedIn video ads from Prudential Financial and Microsoft Canada first, then from all

Find Hidden Talent By Identifying Employees that Challenge the Status Quo
October 23, 2017 at 11:53 am

If your media organization has a consistently under-performing publication or team, the solution to your problem may be closer than you think. Media consultant and sales expert John French recommends finding new leaders from within the organization to turn around a struggling group. The key, he says, is to identify those individuals who question the…