AARP

Newest Entrant in Tablet Wars: AARP (Yes, AARP)
October 28, 2014

AARP wants to go go toe-to-toe with Apple and Samsung.

After being snubbed by mainstream tablet makers (AARP wouldn't say which) "not interested" in its aged 50-and-older core demographic, the nonprofit decided to tackle the void it sees in the market. So the organization partnered with Intel for technology advice and Walmart for retail distribution and developed the RealPad, a tablet designed with its baby boomer and older audience in mind.

Today, AARP begins an aggressive marketing effort for the custom tablet, using national TV, print, digital and in-stores. The TV ads will run through December on network TV

On the Verge of Digital's Watershed Moment
August 1, 2014

The future of our industry and our ability to make an honest living is digital. The only real question on that subject is when the watershed moment of digital supremacy will arrive. I think that when we look back at the end of 2014 we will see that that moment is happening now.

LinkedIn Woos Brands as Publishers
April 24, 2014

LinkedIn is often the forgotten giant of the platforms world. With more than 57 million unique visitors in the U.S. in February 2014 and a healthy business, it is now ramping up its efforts to attract marketers to embrace "always-on" publishing there.

The business network hopes to encourage companies to create their own "brand journalism" initiatives - and then pay LinkedIn to promote and target their stories. 

Why Magazine iPad Subscription Numbers Are Worse Than You Thought
August 26, 2013

Magazines' tablet editions might offer a promising future, but presently they're still struggling to gain traction. Through the first half of 2013, magazines reported 10.2 million subscribers to their digital replica editions, according to the Alliance for Audited Media, good for just 3.3% of overall circulation. And one magazine -- Game Informer -- accounts for nearly one-third of those digital editions. The 22-year-old magazine, which previews and reviews videogames, has a digital replica circulation of nearly 3 million, making it the top circulating digital edition, the Alliance for Audited Media said.

Peggy Northrop sailing into Sunset editorship; Boston bombing covers
April 19, 2013

Peggy Northrop is will be named the new editor-in-chief of Time Inc.’s Sunset magazine. The appointment, which is expected today, will mark the first top editor change since Martha Nelson was installed as editor-in-chief of Time Inc. in January.

Out in the shuffle is Kitty Morgan, a one-time top editor of Better Homes & Gardens, who started her career at Sunset. She is leaving a little over a year after replacing longtime editor Katie Tamony.

Sunset’s total circulation of 1,264,832 makes it one of the largest regional magazines in the country.

San Francisco: Far Out on the Publishing Continuum
April 1, 2013

From its counterculture days to its present position on the cusp of Silicon Valley, San Francisco has nurtured a number of prestigious publications and the employees who make them run.

That Was The Year That Was: Marking a Publishing Milestone
March 5, 2013

Word went around the office this morning that North American Publishing Company, publisher of Publishing Executive and Book Business, is 55 today—"officially the speed limit," as one staffer put it. NAPCO was founded March 5, 1958 in Philadelphia by Irvin J. Borowsky. Its flagship publication, Printing Impressions, is still going strong today—albeit in a vastly changed world from the hot type era it was born into.

Tablets take off; will media innovation follow?
February 13, 2013

Apple CEO Tim Cook says tech innovation is moving from PCs to tablets and smartphones. Slowly, magazine publishing is following.

Speaking at a Goldman Sachs conference in San Francisco, Cook said there’s a “sea change” taking place in the PC industry as development shifts from PCs to mobile devices. “But we’re in the early innings of this game,” he added.

Not too early for magazine publishers to start shifting resources toward their tablet strategies. A new study from NPD Group found that more than one-third of consumers are transitioning some of their content consumption from PCs to tablets and smartphones.

'Vanity Fair With a Middle American Sensibility'
January 10, 2013

Buzzfeed was buzzing yesterday with a report on a party held Tuesday at Michael's in New York, honoring the winner and runners up in the 2013 Great American Fiction Contest. The event was well stocked with book people from the likes of Random House and Simon & Schuster, but also drew magazine folks