Google

Google Refuses to Work with Adblock Plus
September 16, 2016 at 1:05 pm

Google has severed its relationship with ComboTag, the Israeli startup that sourced buyers for Adblock Plus’ recently launched Acceptable Ads Platform. “We were just as surprised as you were and certainly don’t want to be in a business relationship that [supports this],” Google’s SVP of ads and commerce, Sridhar Ramaswamy, told reporters at DMEXCO in…

Top 9 Takeaways from 2016 Digital Magazine Dashboard
May 19, 2016 at 10:24 am

Magazines and newspapers are continuing to evolve, and digital magazines are no exception. Developments like Adobe allowing easier chunking of paid information and a new, if shaky, trend for magazines to institute paywalls are changing the value and the position of digital magazines. As Next Steps Marketing does with every six-month audited period, we’ve created…

The Race for Speed and Mobility: The Year in Analytics
December 17, 2015 at 10:10 am

The past year saw some pretty revolutionary advances to how we publish and share content. The numbers have shown us that more and more readers are ditching their desktops in favor of mobile devices and fewer of us are waiting around for slideshows to load. We know what the numbers are saying because the tools and…

Google’s Plan to Speed Up Mobile News is Gaining Traction
November 24, 2015 at 2:11 pm

Accelerated Mobile Pages, Google’s new initiative aimed at making the mobile Web load faster, has drawn adherents from the realms of analytics, advertising and publishing, according to an announcement from two Google executives released today. The announcement comes more than a month after Google debuted Accelerate Mobile Pages, or AMP, a proposed Web standard that…

Behind The +1: Meet The New Google+(Plus)
November 18, 2015 at 2:27 pm

Google+ has always been a project for Google, regardless of what you’ve read in the media. With projects, come changes…and there have been quite a few for Google+ this year. The Photos product that got pulled out of G+ is doing pretty damn well, and YouTubers were happy when the service was unbundled from the…

Publishers Straddle the Apple-Google, App-Web Divide
October 20, 2015 at 2:13 pm

Apple wants mobile devices to be filled with apps. Google supports a world where people browse the web for most things. Now websites are increasingly caught in the middle of those competing visions. Consider The Atavist Magazine, an online publication run by Evan Ratliff. To attract the broadest audience possible, Mr. Ratliff said he felt…

Google's AMP Is Facebook's Instant Articles for the Mobile Web
October 8, 2015 at 2:08 pm

To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps they…