Sports Illustrated

Press Release: Time Inc.’s Sports Illustrated and Conde Nast’s WIRED Partner for SB 100
October 7, 2015 at 2:55 pm

NEW YORK—(BUSINESS WIRE)—Time Inc.’s (NYSE:TIME) Sports Illustrated and Conde Nast’s WIRED are teaming up to create a five-month-long series that will look 50 years into the future to explore football through the lens of innovation. This unprecedented partnership aligns two of media’s most respected brands that collectively reach a massive audience of sports, science, and…

Time Inc.'s Digital Innovation Group Is Launching Its Next Big Vertical, 'The Drive'
July 8, 2015

Time Inc. is betting big on digital-only brands. After launching home site The Snugand beauty site Mimi earlier this year, the company is set to unveil another brand new digital vertical, The Drive, this fall. And while The Snug and Mimi focus mainly on curating content from Time Inc. brands and other outside blogs, The Drive will be its own full-fledged editorial enterprise-and the publisher's first foray into the automotive space.

The Drive will target the under-35 crowd, many of who are newcomers to car culture. It's an increasingly valuable market for automakers,

Time Inc. CEO Joe Ripp Speaks on Video, Native Content, and Journalistic Integrity
June 30, 2015

Since taking the reins as chairman and chief executive officer in 2013, Joe Ripp has led Time Inc.'s spin-off from parent company Time Warner in June 2014, cut costs at the company and made acquisitions of digital firms such as Cozi and FanSided. Ripp began his media career at Time Inc. in 1985 as assistant comptroller. Eight years later, he was promoted to senior vice president, chief financial officer and treasurer. He moved over to Time Warner as executive vice president and cfo shortly after, and rose to cfo of America Online, and later vice chairman. 

Time Inc. Partners with Mobile Trivia App in Effort to Attract Millennial Audiences
June 26, 2015

Time Inc. announced Wednesday a new content partnership with mobile game developer Etermax. Etermax is the creator of the game Trivia Crack and will use Time Inc.'s content in game's forthcoming sequel. "Trivia Crack is an information-based game, and Time Inc.'s brands inform the largest publishing audience in the U.S. Our brands are synonymous with popular trivia categories like celebrities and entertainment, sports, news, and fashion," said Steven Haft, SVP of innovation at Time Inc., in a press release.

How The Magazine Cover Is Surviving -- And Thriving -- In The Digital Revolution
June 26, 2015

It turns out the magazine hadn't done all it could. In the ethereal world of digital media, printed magazines continue to offer something concrete, a tangible representation of a collaboration between editors, artists, designers and writers. And nothing embodies this collaboration like the magazine cover, which remains one of the modern age's most widely consumed pieces of public art. As Time magazine's design director, D.W. Pine, put it, "I still feel like the power of the Time cover is because we print it. The power is that we take the time and energy to craft 

Press Release: Time Inc.’s Sports Illustrated Group and WebMD Partner on Cross-Platform Series Devoted to Athletes and Their Comebacks
June 25, 2015

NEW YORK--(BUSINESS WIRE)--Time Inc.'s (TIME) Sports Illustrated Group and WebMD have teamed up to create a three-part, multiplatform editorial series about the behind-the-scenes stories of injured athletes and their return to competition. The production, entitled The Comeback, debuts today across a network of platforms including Sports IllustratedSI.com,WebMD Magazine and WebMD.com. The first production features the comeback story of Los Angeles Angels of Anaheim pitcher Garrett Richards, who is back on the mound just eight months after suffering a torn patellar tendon that cut short his 2014 season.

Why Time Inc. Should Sell Sports Illustrated
May 26, 2015

It's not a secret that Sports Illustrated and its parent company, Time Inc., are in deep financial trouble.

But despite the fact SI is an aging dinosaur experiencing the lowest point of its 61-year history, the gold standard of sports journalism can still be saved if Time Inc. comes to its senses and sells the magazine.

But first, take a look at why this needs to happen.

A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital
May 8, 2015

Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.

The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as it reported its most recent results. The increase would be 20% if you exclude digital ad sales in the first quarter of 2014 from CNNMoney.com,