The Economist Group

How The Economist Injected Digital into a 172-year-old Magazine
November 12, 2015 at 1:59 pm

The Economist’s Iain Noakes, whose job title – Global Digital Acquisition Journey and Performance Director – clearly wouldn’t fit on a conventional business card, discussed how he helped inject tech into a 172-year-old magazine. The first thing Noakes is keen to stress is that despite its recent efforts The Economist is not actually a digital…

The Economist Adopts Time-based Ad Sales
November 6, 2015 at 12:03 pm

The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future. The publisher, which operates a hybrid subscription and ad-funded business model, is offering marketers globally the ability to buy readers’ attention in-app and online, on a cost-per-hour (CPH) basis. The move follows the Financial Times’ adoption…

Economist Films, "The Gateway Drug to The Economist"
June 15, 2015

The Economist's new video initiative debuted the pilots of two digital video series today, with the intention of bringing the 171-year-old global-affairs magazine's mindset to documentary form and a broader audience.

"I don't think this is about us trying-almost embarrassingly hard-to be down with the kids," said the president of Economist Films, Nicholas Minter Green, at a private screening of the videos Tuesday night at the Tribeca Grand Hotel. "I love to see it as a sort of gateway into the Economist world...For some people, it will be their first point of contact and a powerful experience for them

In Defense of Your Fancy New Homepage: Why Packaging Content Is Still Valuable
May 12, 2015

A trip to San Francisco always gives me a boost of energy, especially when it comes upon the snow-covered heels of a long winter in Boston. So I was particularly excited to visit Facebook last month.

Ok, I'll admit that I felt a bit out of place cruising around their campus on a periwinkle blue, step-in bike while the sun baked my dark blue blazer. To me, it felt more like a theme park from the 1950s than a workplace for the new millennium. Take me to the big rides.


Quartz’s Kevin Delaney: Time to Kill the 800-Word Article
May 1, 2015

Quartz launched 2-and-a-half years ago as an upstart digital-first, global business news brand. The proposition: Quartz would outflank established rivals like The Economist, Wall Street Journal and Financial Times by being more nimble, more audience-focused - and free.

Kevin Delaney, the editor-in-chief, president and co-founder of Quartz, joined the Digiday Podcast to discuss how the 100-person, Atlantic Media-backed publication has rethought many newsroom practices as it built a site that now reaches 10 million people a month.

Why The Economist Decided Now’s the Time to Speak Chinese
April 9, 2015

The Economist is launching its newGlobal Business Review (GBR) today, and the Chinese/English product marks a small but important new test of Paywalls 2.0 - the creation of new paid digital products short of a full digital subscription to an existing print-based product. The New York Times is reconstituting its ownPaywalls 2.0 strategies, taking NYT Now free and appointing Kinsey Wilson to take the digital business reins. But few other companies have ventured beyond one-size-fits-all digital-only or print-plus-digital all-access subscriptions.  

The Economist Wants to Give You a Sense of Completeness, Even If That’s an Illusion
April 3, 2015

There's a great interview over at the Nieman Journalism Lab with Tom Standage, deputy editor for digital at The Economist, in which he talks about the value proposition that the magazine - whether in print or online - tries to keep in mind when it comes to serving its readers. And it boils down to a single thing: namely, that the Economist wants its audience to feel like they have learned whatever they need to know about a topic by reading its coverage, regardless of what format it appears in.

The Economist’s Tom Standage on Digital Strategy & the Limits of an Ad-Based Model
April 1, 2015

The past few months have been full of change at The Economist. In January, Zanny Minton Beddoes was appointed the magazine's new editor after her predecessor, John Micklethwait, left for Bloomberg. In November, The Economist launched Espresso, a daily news digest delivered via email or a dedicated app, which has been downloaded more than 600,000 times. And it's been reported that the magazine is looking at expanding into China and India to reach new readers. The Financial Times reported that The Economist's paid circulation fell last year for the first time in at least 15 years - but the magazine's digital and print circulation is still