Publishing Executive: About Us

The Market
For 19 years, Publishing Executive has been serving the needs of top management in the magazine publishing industry—which, despite facing significant challenges and changes in recent years, continues to grow. In fact, in 2005, the magazine-publishing industry experienced growth with more magazine issues published, more advertisers and 16% growth in ad revenue.a

The Mission
Publishing Executive’s mission is to provide strategic and practical solutions to help seniorlevel executives in magazine publishing do their jobs faster, better and more cost-effectively. It covers best practices in business management, digital publishing, manufacturing, production/workflow and design, as well as news, market trends and technology updates in the following segments: consumer, business-to-business, special interest, association and journal publishing.

The Editorial
Magazine publishing today has exploded beyond the limits of the print-paper-postage delivery model and encompasses many forms of content delivery. Through informative case studies and proven advice from experts, every issue of Publishing Executive provides in-depth, strategic and how-to information to help magazine executives improve their entire publishing enterprise.

The Audience
Publishing Executive has a BPA-audited qualified circulation of 17,500b and a total readership of 32,375c magazine executives per issue. They engage in all aspects of magazine publishing from production and workflow to SEO and circulation. What’s more, they spend an average of 84 minutes reading each issue!c

Integrated Marketing Solutions in One Franchise
Publishing Executive provides comprehensive resources and tools for the magazine executive through a suite of publications both in print and online, as well as a major conference and expo.

• Publishing Executive magazine
• Sponsored White Papers
• Publishing Executive InBox e-newsletter
• Annual Publishing Executive Resource Guide
• Publishing Executive Conference and Expo
• Podcasts
• Publishing Executive Gold Ink Awards
• Webinars

The Advantage
Publishing Executive offers an unparalleled range of integrated marketing solutions along with unique added-value opportunities, bonus distribution and independent research. No wonder more and more advertisers are choosing

Publishing Executive to deliver their advertising messages.


a U.S. Magazine Health Watch, IMS
b Source: June 2006 BPA Statement, Publishing Executive
c Source: August 2006 Zoomerang Survey, Publisher’s Reader Study