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Search results for AARP
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Found 25 item(s). Displaying 1-15
June 2, 2010 From Media Week
In its effort to court baby boomers, AARP has dropped the word “retired” from its name and spiced up its print magazine, running a racy, bare-shouldered shot of Jamie Lee Curtis on its cover. Now, with its target boomer audience increasingly online, the lobbying organization for older Americans is making...
Out With the Old Production Department ... and in With the New
September 2009 From Publishing Executive
Today's production department bears little resemblance to the analog world of film and FedEx of not so long ago. As digital and multimedia are layered on top of a print process that is undergoing rapid change, "doing more with less" has become a common refrain among production people—and in their case, it's far more than a tired cliche.
September 2009 From Publishing Executive
Today's production department bears little resemblance to the analog world of film and FedEx of not so long ago. As digital and multimedia are layered on top of a print process that is undergoing rapid change, "doing more with less" has become a common refrain among production people—and in their case, it's far more than a tired cliche.
Gold Ink Awards
September 2009 From Publishing Executive
Widely regarded as the print industry's most prestigious event, the 2009 Gold Ink Awards received more than 1,000 entries across 45 competitive categories, including Consumer Magazines, Magazine Covers, Magazine Inserts, Specialty Magazines (Web), Trade Magazines (Sheetfed) and Trade Magazines (Web), to name a few. In all, 132 entries were selected for Gold, Silver or Bronze honors.
September 2009 From Publishing Executive
Widely regarded as the print industry's most prestigious event, the 2009 Gold Ink Awards received more than 1,000 entries across 45 competitive categories, including Consumer Magazines, Magazine Covers, Magazine Inserts, Specialty Magazines (Web), Trade Magazines (Sheetfed) and Trade Magazines (Web), to name a few. In all, 132 entries were selected for Gold, Silver or Bronze honors.
Top Women in Magazine Publishing
May 2009 From Publishing Executive
"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.
May 2009 From Publishing Executive
"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.
The Key to Publishing's Survival
January 15, 2009 From Bob Sacks
The key to survival in the near and far future is for everyone in the publishing business to embrace everything digital.
January 15, 2009 From Bob Sacks
The key to survival in the near and far future is for everyone in the publishing business to embrace everything digital.
34 Tips for Cutting Costs Without Laying Off Staff
December 2008 From Publishing Executive
With the economy officially in recession and sharp ad-revenue declines affecting magazines of all sizes and scopes, few magazine publishers have failed to address cost-cutting strategies and ways to do more with less. Here are 34 tips from a cross-section of the publishing world for reining in costs without sacrificing too much in the way of staff or quality.
December 2008 From Publishing Executive
With the economy officially in recession and sharp ad-revenue declines affecting magazines of all sizes and scopes, few magazine publishers have failed to address cost-cutting strategies and ways to do more with less. Here are 34 tips from a cross-section of the publishing world for reining in costs without sacrificing too much in the way of staff or quality.
Industry Executives' Appointments, Promotions, Transfers and More
October 31, 2008 From PE Inbox
Kerry Bessey and Maurice Edelson have been appointed executive vice presidents of Time Inc.- Edward R. McCarrick has announced he will retire as worldwide publisher of Time magazine at the end of the year.- AARP has named Nancy Perry Graham as editor of AARP The Magazine.
October 31, 2008 From PE Inbox
Kerry Bessey and Maurice Edelson have been appointed executive vice presidents of Time Inc.- Edward R. McCarrick has announced he will retire as worldwide publisher of Time magazine at the end of the year.- AARP has named Nancy Perry Graham as editor of AARP The Magazine.
The Great Numbers Game
October 2008 From Publishing Executive
Numbers are very important in our industry. Next to content itself, I think you could make a strong case that numbers are our business. They are ubiquitous to everything we do and create: How many pages are you printing this month? What is your circulation? What is your ad/edit ratio? And, of course, there are a host of other very meaningful and important industry numbers.
October 2008 From Publishing Executive
Numbers are very important in our industry. Next to content itself, I think you could make a strong case that numbers are our business. They are ubiquitous to everything we do and create: How many pages are you printing this month? What is your circulation? What is your ad/edit ratio? And, of course, there are a host of other very meaningful and important industry numbers.
Publishing @ 50+
June 2008 From Publishing Executive
The AARP, the nonprofit, nonpartisan organization for Americans ages 50 and older, is itself turning 50 this year, and the timing could not be better. A host of anniversary events, culminating with the “Life@50+” national event in September in Washington, D.C. (where AARP is based), will bolster the organization’s already-high profile, as millions of baby boomers add to the ranks of the largest retirement-age cohort in history. It may seem to the casual observer that the AARP—along with its flagship publication, AARP The Magazine—is the inevitable beneficiary of a demographic tide. Such an assumption ignores the fact that these same boomers, many of
June 2008 From Publishing Executive
The AARP, the nonprofit, nonpartisan organization for Americans ages 50 and older, is itself turning 50 this year, and the timing could not be better. A host of anniversary events, culminating with the “Life@50+” national event in September in Washington, D.C. (where AARP is based), will bolster the organization’s already-high profile, as millions of baby boomers add to the ranks of the largest retirement-age cohort in history. It may seem to the casual observer that the AARP—along with its flagship publication, AARP The Magazine—is the inevitable beneficiary of a demographic tide. Such an assumption ignores the fact that these same boomers, many of
Insights at a Glance
June 2008 From Publishing Executive
Best Management Tactic: My management style has always been to hire smart people and let them run their own business, and to create an environment of integrity and congeniality. Biggest Challenge as Vice President and Group Publisher: … To ensure our print, online, events and broadcast sales efforts are keeping at just the right pace with our clients’ integrated marketing needs. Keeps You Up at Night: The responsibility of serving an audience of more than [34 million] people. AARP Publications’ Biggest Strength: We are the only media franchise created for and about 50+ Americans. That, combined with our unparalleled reach through our publications and
June 2008 From Publishing Executive
Best Management Tactic: My management style has always been to hire smart people and let them run their own business, and to create an environment of integrity and congeniality. Biggest Challenge as Vice President and Group Publisher: … To ensure our print, online, events and broadcast sales efforts are keeping at just the right pace with our clients’ integrated marketing needs. Keeps You Up at Night: The responsibility of serving an audience of more than [34 million] people. AARP Publications’ Biggest Strength: We are the only media franchise created for and about 50+ Americans. That, combined with our unparalleled reach through our publications and
PE_ADVISORY_BOARD
December 2007 From Publishing Executive
Publishing Executive’s Editorial Advisory Board
• Bill Amstutz, Publishing Consultant
• Jane Chero, VP Production, North American Publishing Co.
• Steven W. Frye, Frye Publication...
December 2007 From Publishing Executive
Publishing Executive’s Editorial Advisory Board
• Bill Amstutz, Publishing Consultant
• Jane Chero, VP Production, North American Publishing Co.
• Steven W. Frye, Frye Publication...
Industry Executives’ Appointments, Promotions, Transfers and More
August 2007 From PE Inbox
• Ron Wall, most recently the executive vice president-sales and marketing for Ascend Media, has been named senior VP-publications at Canon Communications. • Jean B. Clifton has been named chief financial officer of Reader’s Digest Association. • Paste magazine has announced the hiring of new managing editor Nick Marino and the promotion of music editor Jason Killingsworth to deputy editor. • David Singleton has been named director of publications planning and promotion by AARP The Magazine. • Penton Media has appointed Josh Cable editor of Government Product News, Government Procurement Journal and www.govpro.com. • Amy Simmons has been appointed
August 2007 From PE Inbox
• Ron Wall, most recently the executive vice president-sales and marketing for Ascend Media, has been named senior VP-publications at Canon Communications. • Jean B. Clifton has been named chief financial officer of Reader’s Digest Association. • Paste magazine has announced the hiring of new managing editor Nick Marino and the promotion of music editor Jason Killingsworth to deputy editor. • David Singleton has been named director of publications planning and promotion by AARP The Magazine. • Penton Media has appointed Josh Cable editor of Government Product News, Government Procurement Journal and www.govpro.com. • Amy Simmons has been appointed
Industry Executives’ Appointments, Promotions, Transfers and More
June 2007 From PE Inbox
• Kiplinger’s Personal Finance magazine has named Alex J. McKenna as its publisher.
• Nielsen Business Media, a division of Nielsen Co., has tabbed...
June 2007 From PE Inbox
• Kiplinger’s Personal Finance magazine has named Alex J. McKenna as its publisher.
• Nielsen Business Media, a division of Nielsen Co., has tabbed...
AARP, Publishers Weekly Team Up With Partnership
June 2007 From PE Inbox
AARP Publications and Publishers Weekly, a trade magazine for the book industry, today announced a multi-year strategic relationship through which they will create a variety of initiatives that include content sharing, events and sponsorships. The joint effort enables both AARP Publications and Publishers Weekly to expand their offerings to the book industry and AARP’s 38 million members through this unique multimedia platform, effectively targeting the 50+ demographic. As part of the relationship, AARP Publications will work with Publishers Weekly on a variety of joint promotional efforts—both online and across their respective print publications—that will involve content sharing and/or licensing agreements based on the specific project.
June 2007 From PE Inbox
AARP Publications and Publishers Weekly, a trade magazine for the book industry, today announced a multi-year strategic relationship through which they will create a variety of initiatives that include content sharing, events and sponsorships. The joint effort enables both AARP Publications and Publishers Weekly to expand their offerings to the book industry and AARP’s 38 million members through this unique multimedia platform, effectively targeting the 50+ demographic. As part of the relationship, AARP Publications will work with Publishers Weekly on a variety of joint promotional efforts—both online and across their respective print publications—that will involve content sharing and/or licensing agreements based on the specific project.
Who’s Where?
February 2007 From PE Inbox
Industry Executives’ Appointments, Promotions, Transfers and More …
• Pamela Sader is named senior vice president, sales and marketing for school and library publishing at...
February 2007 From PE Inbox
Industry Executives’ Appointments, Promotions, Transfers and More …
• Pamela Sader is named senior vice president, sales and marketing for school and library publishing at...
