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January 11, 2010 From Media Week
Sports Illustrated’s widely anticipated swimsuit issue may need no introduction, but SI is heavying up promotion this year anyway, using mobile barcodes for the first time to promote the issue. Print ads containing the promotional barcodes will begin to appear Jan. 25, two weeks before the issue’s Feb. 9 publication date. The ads will run in SI and other Time Inc. titles like Time, People and Fortune. The barcodes also will appear on Las Vegas hotel room keys and in New York City subway car ads. Users who snap a photo of the barcode with a camera phone will see photos of this year’s “rookie class,” or first-time swimsuit issue models.
Newsstand Promotion Leads to 15-percent Rise in Magazine Sales
December 4, 2009 From PE Inbox
A joint newsstand promotion by Magazine Publishers of America (MPA) and wholesale distributor Harrisburg News led to a 15-percent rise in magazine category sales and a 25-percent increase in sales of nine titles that received special display support
December 4, 2009 From PE Inbox
A joint newsstand promotion by Magazine Publishers of America (MPA) and wholesale distributor Harrisburg News led to a 15-percent rise in magazine category sales and a 25-percent increase in sales of nine titles that received special display support
Time Inc.'s Squires Assembles Team of Rivals to Harness Digital Media
November 24, 2009 From New York Observer
Some of the magazine industry’s biggest names are on the verge of forming a new company that would allow them to take the digital future into their own hands.The company would make up one of the biggest alliances among rival publishers ever formed in print media, with Time Inc., Condé Nast and Hearst all expected to join, houses that together publish more than 50 magazines, including The New Yorker, Vanity Fair, Vogue, Time, People, Sports Illustrated, Esquire and O, The Oprah Magazine.
November 24, 2009 From New York Observer
Some of the magazine industry’s biggest names are on the verge of forming a new company that would allow them to take the digital future into their own hands.The company would make up one of the biggest alliances among rival publishers ever formed in print media, with Time Inc., Condé Nast and Hearst all expected to join, houses that together publish more than 50 magazines, including The New Yorker, Vanity Fair, Vogue, Time, People, Sports Illustrated, Esquire and O, The Oprah Magazine.
Top 5 Mag Twitter Accounts: Martha, Ivanka Star in the Tweetscape
November 2, 2009 From Top 5 Mag Twitter Accounts: Martha, Ivanka Star in the Tweetscape
In a repeat performance, the top five consumer magazine Twitter accounts (based on increase in followers) are Time, People, InStyle, Martha Stewart Living and Health (see chart below). How are they managing to attract so many new followers each month? It seems to come down to a sense of fun, and having a sharp sense of what audiences want to read and retweet.
November 2, 2009 From Top 5 Mag Twitter Accounts: Martha, Ivanka Star in the Tweetscape
In a repeat performance, the top five consumer magazine Twitter accounts (based on increase in followers) are Time, People, InStyle, Martha Stewart Living and Health (see chart below). How are they managing to attract so many new followers each month? It seems to come down to a sense of fun, and having a sharp sense of what audiences want to read and retweet.
The Secrets to Nei-Turner’s Success
November 2009 From Publishing Executive
While much of the current public debate about workplace benefits has centered around health care, Williams Bay, Wis.-based publisher Nei-Turner Media Group—which produces regional publications, such as At The Lake and Experience Milwaukee—proves that there are other, equally important aspects to a great workplace environment. Some may call them "intangibles," but there is nothing intangible about the difference the company's way of doing business has made in the career of Jamie Rhodes.
November 2009 From Publishing Executive
While much of the current public debate about workplace benefits has centered around health care, Williams Bay, Wis.-based publisher Nei-Turner Media Group—which produces regional publications, such as At The Lake and Experience Milwaukee—proves that there are other, equally important aspects to a great workplace environment. Some may call them "intangibles," but there is nothing intangible about the difference the company's way of doing business has made in the career of Jamie Rhodes.
Foil & Specialty Effects Association Named Gold Ink 2009 People's Choice Award Winner
September 25, 2009 From PE Inbox
For the first time ever, all of the Gold Ink "Gold" Award winners were put on display at this year's Gold Ink Awards and Hall of Fame Banquet held on Sept. 14
September 25, 2009 From PE Inbox
For the first time ever, all of the Gold Ink "Gold" Award winners were put on display at this year's Gold Ink Awards and Hall of Fame Banquet held on Sept. 14
Says Who? Anonymous Dead Tree Edition Blogger Talks All Things Publishing
September 25, 2009 From PE Inbox
"D. Eadward Tree" discusses a myriad of topics, including the future of the U.S. Postal Service, how publishers can better inform the public of the green benefits of print, tips on how to best manage paper costs and more.
September 25, 2009 From PE Inbox
"D. Eadward Tree" discusses a myriad of topics, including the future of the U.S. Postal Service, how publishers can better inform the public of the green benefits of print, tips on how to best manage paper costs and more.
Top 10 Print Media Web Sites for July
August 13, 2009 From News
Top 10 Print Media Web Sites for July
August 13, 2009 From News
Top 10 Print Media Web Sites for July
Really Strategies Acquires SaaS XML Content Management Provider DocZone.com
June 30, 2009 From News
Really Strategies, Inc. announced today the successful acquisition of DocZone.com
June 30, 2009 From News
Really Strategies, Inc. announced today the successful acquisition of DocZone.com
What's 'Mine' Is Yours: Time Inc. Media Group President Wayne Powers on the New Magazine That Allows Readers to Choose the Content
April 24, 2009 From PE Inbox
In March, Time Inc. introduced a new product that stepped outside the boundaries of traditional magazine publishing by allowing consumers to essentially build their own magazine.
April 24, 2009 From PE Inbox
In March, Time Inc. introduced a new product that stepped outside the boundaries of traditional magazine publishing by allowing consumers to essentially build their own magazine.
