Found 58 item(s). Displaying 1-15
What Jack Griffin Would Mean at the Helm of Time Inc.
August 6, 2010
From Advertising Age
NEW YORK (AdAge.com) -- If Jack Griffin succeeds Ann Moore as CEO of Time Inc. as expected, the publisher of magazines including Time, People, Fortune and Sports Illustrated is likely to evolve further beyond a straightforward magazine company and more toward the marketing-services model that's rising...
Single Copy: The Sexiest Thing Going
August 5, 2010
From Thea Selby
In the world of selling magazines to customers, newsstand is the unpredictable relative, the circulation no one wanted to think about, let alone talk about. Eccentric, hard to get along with, sometimes ravishing, other times completely missing the point. Circulators roll their eyes when talking about newsstand, and say, we just can’t control it.
Thanks to the iPad, single copy sales have risen to an unprecedented estimation in people’s eyes. All of a sudden newsstand, or more appropriately the digital newsstand, is all that.
Why is this? Because iTunes is built on the one-off model.
3D Magazine Cover A 'Unique Storytelling Device'
July 9, 2010
From PE Inbox
Whatever happens to
The Hollywood Reporter, the venerable, beleaguered entertainment trade monthly sold by the Nielsen Company to e5 Global Media last December, there can be no doubt the magazine made a bang—or, perhaps more accurately, a juicy splat—with it's November 3D cover "tip on" promoting the animated feature "Cloudy With A Chance of Meatballs."
The Modern Printer’s Evolution
July 2010
From Publishing Executive
While putting ink on paper remains their primary business, most printers are ready to expand—or have already expanded—the definition of their services.
Pulp Fiction
July 2010
From Publishing Executive
A debate has resurfaced in the publishing blogosphere in the last few months, a conversation that I believe is very important.
Sports Illustrated Launches on iPad
June 28, 2010
From News
Through the extensive use of hotspots, pop-ups, live Web content and sharing functions,
Sports Illustrated has taken the user-interface of its iPad magazine to a new level.