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Found 104 item(s). Displaying 1-15
Plaza Magazine
Lofts in Translation
August 30, 2010 From The National
The popular Swedish magazine Plaza has launched an English-language version of the Arabic-language edition in Dubai....
 
Want to Know What's Really Going to Be the Magazine Killer?
August 25, 2010 From Rob Yoegel
If you're spending more than 50 percent of your digital development resources on website functionality, stop!
 
Wired Chris Anderson
The Web Is Dead. Long Live the Internet
August 18, 2010 From Wired
Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services are less about the searching and more about the getting....
 
Wonderfactory iPad App
Time Inc.’s iPad Problem Is Trouble for Every Magazine Publisher
July 28, 2010 From All Things Digital
Time Inc. likes to show off its iPad apps as a symbol of the company’s future. But inside the publisher, the digital editions have become a source of hair-pulling frustration....
 
Industry Statistics You Can Use
July 2010 From Publishing Executive
37% of respondents to a recent social media survey of 3,000 U.S. social network users said they learned about a new product or service from a social networking site
 
Jordan Edmiston Group
M&A Market Heats Up in First Half of 2010
June 30, 2010 From News
The M&A market for media, information, marketing services, education and related technologies rebounded strongly in the first half of 2010, led by digital and technology‐driven businesses.
 
Iron Man 2 QR Code Campaign
For Advertisers, Will QR Codes Blend the Print-Mobile Experience?
June 9, 2010 From John Parsons
Ignoring Harold Ramis’ (playing Dr. Egon Spengler) dire warning: "Don't cross the streams," advertisers are daily crossing the streams of media experience, combining Internet and mobile interaction with more traditional fare―most notably television. Whether our brains can really handle the cascade is an unanswered question, but there is no turning back; consuming one media while interacting with another is “in.” 
 
Making Content Pay
May 2010 From Publishing Executive
Few things have received more buzz in publishing recently than the notion that publishers need to start charging for content online. While this conversation has proven to be somewhat cyclical in the years since the advent of the Web, ebbing and flowing with the relative success of bringing in ad revenue, there is growing evidence that the twin factors of changing consumer perceptions (iTunes and, more recently, Rupert Murdoch have put paying for digital content firmly on the public's radar screen) and sheer economic necessity may finally have forced publishers to abandon the idea that their product can be supported solely through advertising, no matter how targeted those campaigns may be.
 
Report: Don't Ignore Mobile Device 'Long Tail'
May 21, 2010 From PE Inbox
In the midst of the mobile device fever gripping the publishing industry, a new report from Internet publishing platform provider Netbiscuits sheds light on how mobile business profitability extends beyond the latest Apple craze to a so-called "long tail" of Web-enabled devices, which combined generate the majority of website requests.
 
Adobe Creative Suite 5 to Break Apple’s Anti-Flash Blockade (Sort Of)
April 7, 2010 From John Parsons
Adobe’s upcoming launch of Creative Suite 5 will be of particular interest to content creators within multiple publishing disciplines. I’ll explain what I mean in detail — when the wraps come off on April 12. However, I’m not breaking my NDA by discussing one fascinating tidbit: Flash Professional CS5 will let you create iPhone and iPad content. While it’s not the breakthrough that Flash addicts were hoping for, it’s a start.
 
Google Search Algorithm Chart
The New Face of SEO
March 22, 2010 From Rob Yoegel
Two-thirds of SEO best practices are now comprised of three main areas that don't require editors to use keyword research tools to any great extent
 
You Get What You Pay For
March 5, 2010 From PE Inbox
Seeking other sources of revenue to supplement sagging ad sales, publishers are mulling over a long-held notion: charging readers for the online content they're consuming
 
Maurice Bakely
A Fierce Look at Publishing's New Reality
March 2010 From Publishing Executive
Many in the industry are hoping that 2010 will be the year of the comeback—or perhaps more conservatively, the bounceback—for advertising-supported online media. While we are seeing advertising clients who went dark in 2009 return to the market, it is important to look at the current reality with sober eyes. Every recession has eventually led to recovery and growth, but each also has left behind its indelible mark in those things that have changed.
 
Fast Stats
March 2010 From Publishing Executive
2009 Advertising Round-up
B-to-B magazine ad pages fell 28.6% in 2009 vs. 2008. Ad revenues declined 24% during the same period. Consumer magazines fared marginally better in 2009, with ad pages dropping by 25.6% and revenue falling 18.1%....
 
(E-)Reading the Tea Leaves of Digital Magazines
February 19, 2010 From PE Inbox
With ad sales continuing to spiral downward publishers have been forced into action. Digital magazines have emerged as one attempt at a solution.
 
 
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