Found 31 item(s). Displaying 1-15
Oprah Magazine's iPad Edition Will Sell and Display E-Books
July 15, 2010
From Ad Age
The iPad edition of O, The Oprah Magazine, will let users buy e-books and read them within the app itself, according to Hearst Magazines executives detailing the publisher's plans for the iPad and iPhones for the rest of the year. Esquire's iPad app edition is expected to be available starting...
The Modern Printer’s Evolution
July 2010
From Publishing Executive
While putting ink on paper remains their primary business, most printers are ready to expand—or have already expanded—the definition of their services.
Pulp Fiction
July 2010
From Publishing Executive
A debate has resurfaced in the publishing blogosphere in the last few months, a conversation that I believe is very important.
Seventeen.com Unveils A Makeover
June 30, 2010
From News
Hearst Magazines Digital Media today announced the relaunch of
Seventeen.com. The new site multiplies the power and reach of the iconic brand that has been the teen girl's fashion and beauty authority for 65 years.
Mobile Publishing
May 2010
From Publishing Executive
I love mobile devices. I bought my first PDA, a Cassiopeia, back in the late '90s. It was a Windows CE device, had a large, color touch screen, and ran scaled-down versions of Microsoft Office applications. I worked for
Windows IT Pro at the time, and believe it or not, we actually launched a mobile version of our website specifically designed for mobile devices using a platform called AvantGo. That was 12 years ago, and we were able to aggregate enough of an audience to actually sell sponsorships.
Are Your Digital Editions Making Money?
May 2010
From Publishing Executive
The launch of the iPad has put a renewed focus on digital media applications, and early evidence suggests the impact of Apple's new product on the digital editions market will be profound. With its portability, interactivity and high-resolution color screen, the iPad seems taylor-made for magazines, and audiences have responded enthusiastically—as widely reported, the most downloaded free news app in the wake of the tablet's launch was a magazine reader.
The App’s The Thing
April 15, 2010
From John Parsons
As the iPad frenzy continues, magazine publishers are once again headed for the gold fields of digital editions (or DEs). Last week,
Time launched a splashy — and expensive — iPad edition, and Zinio’s reader has become the #1 free app for the iPad, to name only two examples. Apple has left itself vulnerable to an Android/Flash counterattack, but the DE 2.0 bubble has clearly begun. Not everyone will survive.
Zinio Mag Reader Is Top iPad App
April 13, 2010
From Media Daily News
There was something to all the talk about iPad being being a publishing savior. Zinio, which creates digital versions of magazines for print publishers, revealed that its Magazine Newsstand and Reader is the No. 1 free news app downloaded by new iPad owners -- besting competing apps from
USA Today,...
Sporting News Explains New Pay Model
April 2, 2010
From PE Inbox
Sporting News, which has offered its online digital edition,
Sporting News Today, to subscribers free since its launch in July 2008, switched to a paid subscription model and new online platform through digital editions provider Zinio on April 1. For $2.99 a month, users get access to Zinio's "Unity" platform, allowing readers to read the publication across a range of e-reader, mobile and Web devices.
Eat Your Own Lunch
February 2010
From Publishing Executive
I graduated from the Scripps School of Journalism at Ohio University in 1982 having never used a computer during my undergraduate education. When I began selling for
Popular Science and
Times Mirror magazines in 1987, our offices at 380 Madison Ave. had rotary dial phones (clearly without voice mail). We had no fax machines or Federal Express; insertion orders came in via the U.S. Postal Service. No computers, no database-management systems of any kind, no Internet—and obviously no iPods, HD flat-screen TVs or smartphones. My secretary actually took dictation.