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SendMyAd Ad Portal Announces Support of Web Ads
May 5, 2010
From News
SendMyAd, LLC, the provider of the innovative digital ad portal, announces support for web ads utilizing the same easy to use browser based user interface. Advertisers and publishers using the industry leading ad portal can upload both print and web ads from the Advertiser Dashboard
The Ad Portal Era
March 2010
From Publishing Executive
The idea of the ad portal—a service allowing advertisers and agencies to submit ads to publishers remotely through a system that automatically checks for errors and omissions—has been around for a few years, but has taken on new importance with the spread of browser-based portal options (and the need to automate as many workflow processes as possible to increase efficiency). A process that until recently required downloading often complex software can now be accessed anywhere, by anyone, utilizing easy-to-use tools. Without fanfare, the era of the ad portal has fully arrived.
Digital Ad Portal Proves Effective for St. Joseph Media
October 30, 2009
From PE Inbox
Looking to improve the efficiency of its production cycles, magazine publisher St. Joseph Media targeted advertising processing—specifically, simplifying the process of how print ads were received into its system
Innovation, ROI and Weathering a Stormy Economy Dominate Conversations at the 2009 Publishing Business Conference & Expo
April 7, 2009
From News
[...] we weren't sure what to expect this year, but we felt that it was more important than ever for us to hold this event-to provide strategic and tactical guidance for publishers, to show them what technology and solutions are available to them to help them cut costs and improve their businesses, and to provide a forum for them to share their challenges and ideas with their peers in the industry, says Noelle Skodzinski, editor-in-chief of Publishing Executive and Book Business, and the conference director.
Tuesday's highlights included a poignant keynote panel debating the implications of the Google Book Search settlement for book publishers, and a high-level panel discussion centered on steering magazine publishing companies through the transformative shifts in the media industry.
The event also included a two-day expo which hosted more than 70 of the industry’s top technology and service providers including Atex, Datatrax, Follett Digital Resources, Foster Printing Service, SendMyAd.com, Content Data Solutions, Managing Editor Inc., Hewlett-Packard, Nstein, InfoPrint Solutions, Texterity, Blue Toad, Quark, Publishers Press, Democrat Printing, Quebecor World, WoodWing Solutions, Cascades Fine Paper and many more.
About Publishing Business Conference & Expo The Publishing Business Conference & Expo is produced by North American Publishing Co. (NAPCO), publisher of Publishing Executive, Book Business, Target Marketing, Catalog Success, In-Plant Graphics, Printing Impressions, and other leading trade periodicals.
2009 Publishing Business Conference & Expo Focuses on Publishing Innovation
April 2009
From Publishing Executive
With no government bailout in sight to rescue their ailing industries, more than 1,200 magazine- and book-publishing executives convened at the 2009 Publishing Business Conference & Expo in New York City, March 23-25, in search of strategies to help them weather the worsening storm. And while much of the discussion centered around cost-cutting, the topic of innovation took center stage throughout the event, which featured nearly 60 educational sessions and more than 125 speakers.