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Can a Mannequin Project Hipness? You be the Judge (Video)

I have trouble grasping the hipness of mannequins—or did, until I saw this amazing installation yesterday in the expo hall at the Ad:Tech conference in New York. 

November 9, 2012
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Here in Philadelphia, folks still speak fondly of the 1987 Andrew McCarthy movie Mannequin, filmed at the legendary Wanamakers department store (now Macy's) downtown. Not being a native, I have trouble grasping the hipness of mannequins—or did, until I saw this amazing installation yesterday in the expo hall at the Ad:Tech conference in New York.  

Developed by outdoor advertising company Pearl Media, the exhibit shows off "mannequin projection technology," a process whereby colors and images are projected onto a blank mannequin to create a 3-D image.

"This disruptive and immersive projection system can isolate the mannequin and maps the background for additional branding and environmental enhancements," a placard explained. It also lets consumers "get the brand in the hand" by allowing them to control the display via a touch pad. The technology was recently used to launch Lil' Wayne's new clothing line.

For more information on the Ad:Tech show and what it means for publishers, click here.

- James Sturdivant

 

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