From SXSW: Digital vs Print Panel (Video)

At the SXSW Interactive conference, Liz Schimel, Chief Digital Officer at Meredith, and Chris Wilkes, VP of the App Lab at Hearst, discuss user expectations and business models.

March 13, 2012

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At the South by Southwest (SXSW) Interactive conference in Austin, Texas, Liz Schimel, Chief Digital Officer at Meredith, and Chris Wilkes, VP of the App Lab at Hearst, discussed user expectations and business models, as they help transform their magazines to digital and tablet format.

In this video, provided to Publishing Executive by the Next Issue Media team on the ground in Austin, Schimel gives examples of great tablet advertising and Wilkes explains why growth is in the cards.

Companies Mentioned:

Hearst Corp.

Meredith Corp.

Publishing Executive Magazine

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