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This Bizarre Dubbed Video May Reveal the Future of Magazines

It's been a surreal week in Publishing Land, what with the techno-spy intrigue surrounding the controversial Tesla review in the New York Times, and of course the announcement of the spin-off of Time Inc.—rude stepchild, but once fabulously lucrative heart and soul, of media giant Time-Warner—in what is surely the greatest student-has-now-become-the-master moment in American corporate history.

February 14, 2013
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It didn't get any less weird when I stumbled on a YouTube video called "A magazine for several senses: Seasons." Posted as a student project in December, the video lays out some actually quite clever ideas for enhancing print magazines to appeal to all four five senses. There is very little information about the video, whose origins and purpose is uncertain. (Whoever heard of a student project that needs to be dubbed and subtitled?) Styled as a commercial, the action breaks off at the 3:15 mark, after which we see little more than a blurry table for the next 2 minutes, followed by the dryly humorous pièce de résistance. 

It's all very odd, yet surprisingly well-produced. These mysterious fellows may well be onto something, though I don't think the long-period-of-silence-at-the-end ploy works as well here as it did for Nirvana.

Click here to see the video, or watch it in the embedded Flash player.

— James Sturdivant

 

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