Leading Resource for Magazine Publishing Professionals
February 2010
Cover Story : All Charged Up and Ready to Grow (More)
Back in the 1990s, before blogs, Twitter and a host of upstart Web sites transformed online debate into a raucous convention anyone could gate crash, David G. Bradley decided to build a media company around the "influentials" market. The guiding...Current Features
Incentives That Work
Sales strategies and techniques have not stood still in today's rapidly changing and economically challenged publishing environment. The recession has left most publishers battered by a period of dry, if not barren ad sales, and left most salespeople not only...The New Era of Mobile
The 8:15 a.m. train to Grand Central Terminal was crowded, and, standing in the back of the car, I observed the commuting rituals of 30 suburban New Yorkers. Eight were reading newspapers, five listening to iPods, five on BlackBerrys, and...Editor's Note
From the Editor : Are We in This for the Long Haul or What?
Strategy. Anyone remember that word? Sometimes it seems like many in the industry have forgotten it, if they ever knew it in the first place. The priority instead is put on the fad du jour....Current Columns
Bo Sacks - The Profit Prophet : Stop Firing the Editors and Writers
Rance Crain, president of Crain Communications, made an interesting point last month. In a Jan. 4 Advertising Age column, he wrote, "Consumers are getting used to saving again, and they won't part with their money unless they're given pretty good...Master Manufacturer : How to Evaluate Distribution Savings
If you're in the midst of negotiating a printing contract, you've already noticed that printers increasingly distinguish themselves by their distribution offerings, not their printing technologies. Because most printing plants today have the ability to put ink on paper at...Guest Column : Eat Your Own Lunch
I graduated from the Scripps School of Journalism at Ohio University in 1982 having never used a computer during my undergraduate education. When I began selling for Popular Science and Times Mirror magazines in 1987, our offices at 380 Madison...Current Departments
Social Media Spotlight : Do Feed the Bloggers
Most blogs boil down to, "I just saw this, and here's what I think of it," followed by several—or several "pages" of—dedicated commenters debating those thoughts. They require a constant stream of new topics to blog about to feed that...Executive Briefings - FastStats : Marketers Continue to Adopt Social Media
Marketers Continue to Adopt Social Media: 66% of marketers say they'll invest in social media marketing in 2010; 40% of those planning to invest said they would be reallocating more than 20% of their traditional direct marketing budgets to social...Past Issues of Publishing Executive
