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Publishing Executive August 2014

August PE Cover

Editor's Note: At Your Service

Why make an issue based around new magazine launches and re-launches?
For one, it's a sign people are still investing their blood, sweat, and greenbacks in magazines. That's good news, right?...

Cover Story

ALM's Chief Digital Officer: Publishing's Future is Digital AND Data-Driven

ALM Media's Jeff Litvack is bullish on digital magazines. If paired with a smart web strategy, useful mobile apps, and the data that connects all the pieces, the chief digital officer expects digital magazines will in the future serve much...

Current Features

Craft Beer & Brewing Quickly Grows Audience with Quality Content and Production

The launch of Craft Beer & Brewing in March 2014 is a response to a burgeoning movement that has led to the number of U.S. breweries doubling in the past five years. Riding this wave of malt and hops, the magazine has...

The Washington Examiner Rises from the Ashes of Newsprint

For just over eight years, The Washington Examiner existed as a conservative-leaning daily tabloid that covered local news in the nation's capitol. But in March 2013, the paper's parent company announced an unexpected about-face: The newspaper was folding, and being retooled as...

Allrecipes Translates Its Online Data to Print Success

Print has proven to be the best route for Allrecipes.com to monetize its content and mobilize part of its 38-million-plus monthly readers. Since its launch Allrecipes has experienced dramatic growth, jumping from an initial rate base of 500,000 to over 900,000 in...

Glossy Anglers Journal Proves the Power of Niche

Anglers Journal chronicles the saltwater fishing lifestyle. But with its boutique-style production and its abundance of original photography -- not to mention 100-plus perfect-bound pages of literary musings by noted journalists -- this is clearly a magazine that's been designed for...

Redan Publishing Returns Sesame Street to the Printed Page

Print magazines rarely have more than one life, but Sesame Street Magazine -- a Sesame Street Workshop brand that lost its print arm in 2008 -- is getting a second shot. Redan Publishing, which licenses popular brands for its educational children's magazines, breathed...

Beautifully Designed Eight by Eight Engages a Global Audience

Named after the dimensions of a regulation soccer goal, Eight by Eight is a lavishly produced magazine marked by its exceptionally well-executed design and illustrations. And although the growing popularity of soccer among U.S. audiences certainly hasn't hurt the book's...

Mr. Magazine's Take on the Latest Consumer Launches

Samir "Mr. Magazine" Husni has been tracking consumer magazine launches for most of his life, making him one of the nation's leading experts on the subject. He shares with Publishing Executive his take on this year's latest batch of titles....

"The Drum Live" Exemplifies the Ever-Changing Audience-Publisher Dynamic

That's especially the goal of The Drum Live, a one-day event in which readers of The Drum collaborate with its staff to create an issue in a single day. "They get to ask our interviewees questions, choose our cover design,...

Fresh Crop of Magazine Launches Points to an Evolving Industry

The magazine industry has faced its fair share of hardships in recent years. The demise of Source Interlink has left newsstand inventory sparse and publishers reeling. The monetization of digital content remains enduringly elusive. And all we hear is that...

Current Columns

3 Trends That Prove Social Media is Growing Up

Social media is indeed growing up before our very eyes, and the changes we're seeing have important implications for publishers, marketers, and agencies. I've been helping companies effectively use social media technology for nearly eight years, and I'd like to...

Are Your Salespeople Ready to Sell Integrated Proposals?

Many salespeople learned their craft by selling one or two products. But now buyers often want multi-platform, multi-product, integrated marketing solutions, and significant revenue can be lost by salespeople not equipped to create and sell them. Magazine salespeople must be...

On the Verge of Digital's Watershed Moment

The future of our industry and our ability to make an honest living is digital. The only real question on that subject is when the watershed moment of digital supremacy will arrive. I think that when we look back at...