Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

December 2014

PE1214_cover

A Publishing Legacy, Remembered

The phrase "legacy publishing" tends to be cast in a negative light in the magazine industry, used to allude to bygone ways of doing things. But it's all too easy to forget we stand on the shoulders of our predecessors....

Cover Story

The Big Ideas Shaping Publishing

Digital disruption in the industry has spurred a healthy amount of soul searching, and what seems to have come from that self-analysis are some truths about what it means to be a publisher and where new business opportunities exist. When...

Current Features

Contently’s VP of Content: “Native Ads Are Not a Business Model”

Native advertising is a buzzword wrapped in gray area wrapped in a sales pitch. What does it even really mean? I hate it. OK, hate is a strong word. And in truth, native ads done right can be a really...

LA Parent Publisher: “Why I Gambled on Print”

In late 2012, I purchased a small, local publishing company. The marquee property was a magazine called L.A. Parent that distributed approximately 70,000 free copies every month, along with other print and digital products. Pickup rate was okay for L.A....

29th Street Publishing’s David Jacobs: “In Publishing, Everything Old Is New Again”

The obstacles facing publishers today are the same that have been since the magazines was founded in the 1700s. When Richard Steele and Jonathan Swift were building their audience, they were taking advantage of new technologies (the postal service) and...

NAPCO President Dave Leskusky on Why Publishers Must Redefine Themselves

Two years ago we took a step back and looked outside the traditional channel revenue model and what we saw were hundreds of ways we can monetize relevant content and an engaged audience.  We took this critical step back because...

Big Idea: Publishing Must Continue To Diversify

The publishing industry is busting out of business models as quickly as we can devise new ones. I think in 2015 we will see more product differentiation and more product offerings. These products will provide publishers new ways to sell...

Paul Miller: “Publishers Must Put Audience First & Take Risks”

I believe that we are in the final stages of what will be seen as a transitional time for media. That is a period of 20 to 25 years that marked the beginning of the end of traditional print media...

Andrew Davis: “It’s Time to Unbundle Our Brands”

As publishers, information overload presents us with tremendous new opportunities to leverage the power of a subscription. Instead of chasing the social stream, it's time we focused on being a consistent part of the information people want to consume. It's...

ALM’s VP of Digital David Saabye on the Importance of Simplicity

Magazine publishers have focused on many "big" ideas in recent decades, which have manifested in such projects as News Corp.'s The Daily iPad app and the CueCat (my personal favorite). However, opportunity is often found not in grand explorations (and...

Events Are Paying Off for Publishers

Publishers understand the need to diversify, and there are plenty of smart channels in which to extend editorial brands, including live and virtual events. Events have the potential to unlock new revenue, solidify audience engagement, and bolster advertisers' integrated marketing...

Publishing Executive Top 20 Magazine Printers 2014

Ranking of largest magazine printers in the U.S. and Canada is based on each company's revenue earned within the magazine sector. This data was compiled by our sister publication Printing Impressions. Some notable organizations, such as RR Donnelley, choose not to disclose...

Forecasting the Future of Print

Publishing Executive has tapped five printing executives to share their insights on the continually evolving print industry. Leaders from The Sheridan Group, Lane Press, Publication Printers Corp., Quad/Graphics, and Freeport Press discuss the enduring importance of efficient workflows, custom printing options,...

Current Columns

D. Eadward Tree's 2015 Postal & Paper Price Forecast

If you are trying to budget key price changes for 2015, forget recent history and put away the economics textbook. The monopolistic U.S. Postal Service will forego its usual January rate increase and may have to reduce rates during 2015....

BoSacks: The Future Ain't What It Used to Be

Do you ever wonder if the publishing industry has learned enough in the last five years to be more effective and more profitable in the next five years? Of course, effective is a relative term and very much a moving...

Current Departments

How Publishers are Capitalizing on Their Communities

Publishers are working hard to build not just audiences, but engaged communities around their brands and content—then launching new revenue streams in the form of video products and events that meet the needs of those communities....