Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

Spring 2015

PESpring15_cover

Keeping Tech in Check

For the second edition of the Publishing Executive Technology Issue, contributor Brian O'Leary penned a piece entitled "The Technology Conundrum," which posits that the technological tools we employ tend to ingrain the assumptions we used to design the tools themselves. The article...

Cover Story

Corner Office : Maria Rodale on Thriving in Times of Change

The narrative of the magazine industry is starting to sound like an underdog story of triumph akin to Rocky or Rudy or Remy from Ratatouille. Despite pundit prognostications and being counted out of the Digital Age, 2014 was a successful...

Current Features

5 Digital Magazine Trends to Keep an Eye On in 2015

After speaking to numerous professionals within various segments of the publishing industry, there's a clear consensus about the key trend for digital magazines in 2015 and it can be summed up in one word: mobile...

Defining the Mobile Problem for Publishers

Check out this sneak peek of our Technology Issue where we explore the most pressing technology issues of the day. In this column Stephen Masiclat,  director of Syracuse University's New Media Management graduate program outlines the mobile problem and why ultimately it's a platform...

Guitar World Launches Lessons App, Boosting Mobile Video Strategy

It's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming content and online video continues to grow in popularity. According...

How to Avoid the Technology Conundrum

The persistence of change in the publishing industry frames the technology conundrum: Publishers need better tools to keep up with the marketplace, but they are implementing those tools in ways that solve problems they thought they had at the time...

The 2015 Publishing Executive Buyer's Guide

The Publishing Executive Buyer's Guide is intended to be a reference for publishers on the significant and emerging technology that is reshaping the future of the media industry. Now in its second year, the guide covers six major technology areas...

Buyer's Guide 2015: Digital Magazine & App Technology

Publishers have been publishing web content and digital magazines of some sort for over a decade now. What's new, and often challenging for publishers to integrate into their production cycles, is creating web- and mobile- optimized content for a growing...

Buyer's Guide 2015: Content & Digital Asset Management Systems

Content management systems (CMS) are crucial for creating and distributing web and print content dynamically, and today they are at the heart of publishers’ multi-channel publishing efforts. A robust CMS can more easily track content so that it can be...

Buyer's Guide 2015: Webinar & Video Solutions

There are a variety of web conferencing tools available today, including one-on-one meetings, webcasts, and webinars. This listing focuses on the latter service—webinar platforms—which have improved significantly in recent years. Most webinar solutions today provide real-time audio and text messaging...

Buyer's Guide 2015: Marketing Automation & Email Marketing

Widely used in online retail and sales lead generation, marketing automation is beginning to make inroads in the publishing industry. As publishers continue to grow their online presence and earn greater revenue in digital, connecting and re-connecting with individuals across...

Buyer's Guide 2015: Audience Data Management

Fulfillment providers have always been a crucial part of the magazine industry. As long as readers subscribe to print magazines, circulation files will need to be managed. What has changed is that the data publishers can collect about their subscribers...

Current Columns

As Content & Technology Converge, Publishers Feel the Squeeze

Is there a difference between a content company and a technology company? The answer to that question is becoming increasingly difficult to answer. In the recent past, publishers were by and large content companies. Today, with the blending of multiple...

Current Departments

What We Learned by Studying How Publishers Use Analytics

Journalists used to learn about news distribution by taking a tour of the newspaper printing plant or broadcast studio. Now, learning about distribution amounts to learning how people find information on the internet. And the only way to do that...

Why Online Learning & Publishers Are a Perfect Match

The online learning market has been in steady growth for over 20 years and continues to blossom. The proof is in the numbers: according to IBIS Capital Partners UK, the global online learning market currently stands at $91 billion, and...

How Hanley Wood Is Building on Data

The B2B world has changed says Peter Goldstone, CEO of Hanley Wood. And along with it, so has his company. While Hanley Wood remains dedicated to serving the residential and commercial design and construction industries, how it goes about that...