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Winter 2015

PEWinter15_cover

How Data Is Accelerating the Publishing Industry

Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing Executive is an attempt to...

Cover Story

Content Marketing Institute Founder Joe Pulizzi on the State of B2B Media

In eight short years, Joe Pulizzi has taken his idea for serving the then nascent content marketing space and turned it into a $6.5 million business. His bold approach to growing the Content Marketing Institute -- and in so doing...

Current Features

Corner Office : Why & How Penton Pivoted to Information Services

Last fall, Penton launched new branding and a revamped website. But this wasn't your typical slap-a-new-coat-of-paint-on-it rebranding. Rather it was a new outward identity to reflect Penton's reinvention as an information services business. As many legacy publishers have done or...

Navigating Uncharted Waters in Lead Generation

"Data" has become the magazine industry buzzword du jour -- and for good reason. Publishers are finding that through their digital issues and online properties they can gather more insights about their readers than ever before. Some publishers, particularly in...

How U.S. News & World Report Translates Massive Databases into New Products & Services

Last year U.S. News & World Report hit a new milestone. The publisher broke its one-day web traffic record with 2.6 million unique visitors and 18.9 million pageviews.  And it wasn't a celebrity iCloud leak or cat video that spurred the astronomical...

The Data Evolution: How Publishers Are Using Data to Become More Audience-Centric

Magazine publishers have always trafficked in data about their audience, but recently it’s become abundantly clear that smart publishers are getting more sophisticated in their data management, and using it to better understand, grow, and monetize their audiences. Data has...

Current Columns

8 Lessons From the Failure of Digital Magazines to Revolutionize Publishing

The Tablet Revolution turned out to be only a minor uprising. What happened? More importantly, what can we learn from revisiting the plans and predictions that turned out to be so far off target? I see 8 lessons:...

When Is Big Data Too Big?

One can make the argument that big data fine tunes engagement and gives the people what they want, sometimes before they themselves realize that it is what they wanted. We all love the convenience of being able to find the things...

How ALM is Capitalizing on Behavioral Data

There is an adage that states "you are what you do, not what you say you'll do." But until very recently media companies only considered what people said, relying solely upon self-reported data (such as online registration forms) for marketing...

Current Departments

The Publishing Executive 2015 Trendspotting Report

To kick off the year, we surveyed magazine publishers to find out what trends and technology they think will have an impact on the industry in 2015. While the responses will help us better understand the audience we serve, they...