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Publishing Executive October 2014

October PE Cover

The Magazine Brand: Same As It Ever Was

The October issue of Publishing Executive is all about brands. As the venerable BoSacks explains in his column, brands have been around for a long time. And brands in the magazine industry are nothing new either. It's just that our conception of...

Cover Story

When Commerce and Content Converge

We've been using the internet to tell stories for 20 years now, and for nearly as long publishers have also been using the internet to grow revenue by selling ancillary goods: from T-shirts and coffee mugs to niche enthusiast and...

Current Features

Publishers Diversify Their Businesses with Innovative Brand Extensions

As the realignment of the publishing industry continues, a new normal seems to have emerged: one in which tenacious publishers must consistently create entirely new sources of revenue and extend their brands into new, profitable territory. In recent years, publishers...

Current Columns

Long Live the Newsletter: Why Bloomberg Is Bullish on Newsletters

The Bloomberg Brief newsletter group was launched with a very simple goal: to make clients' lives easier. They wanted summary news, analysis, and data to stay informed when away from their Bloomberg Terminal. No passwords, no websites. Just something simple....

9 Lessons Publishers Should Take from Google's Leaked "Search Quality Rating Guidelines"

Google, the epitome of the internet ventures that have so disrupted the magazine industry, turns out to have a crush on traditional publishers, a recently leaked report reveals. But publishers' increasingly reckless behavior threatens to dash this odd-couple relationship on...

What's the Magazine Industry's Brand Identity?

I think the magazine business, now called by some the magazine media business, has a branding problem. Is defining the brand of the magazine industry even possible in this day and age given we are no longer beholden to a...

Current Departments

Learning to Change: Reports from the Yale Publishing Course

Like many editors, I complain that I don't get out of the office much and I don't have enough time to write. Both gripes explain why I'm only now writing about the weeklong Yale Publishing Course held back in July. But luckily...

Hearst's VP of Data on Connecting the Data Dots

Rick McFarland likes to compare his work at Hearst Corporation's data services to the creation of the Interstate Highway System. Before the Interstate System, it was a bumpy ride from coast to coast, fraught with dead-ends, detours, and sluggish speeds....