Flipboard

Publishing Executive and Book Business magazines have announced that leading U.S. book publisher Hachette Book Group (HBG) and "social magazine" Flipboard have been selected as the prestigious 2012 Publishing Innovators of the Year. The Innovator awards are given annually by Publishing Executive and Book Business—leading publications covering the magazine and book publishing industries, respectively—to recognize significant efforts and achievements in publishing innovation.

Flipboard today made a claim to becoming a full tablet magazine producer by adding a framework to its iPad app with special versions of sites as well as ads. Known as Flipboard Pages, the format takes the content from publishers and turns it into an HTML5-based, multi-page layout that more closely resembles a paper magazine.

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