Learn How Fast Company & Inc. Media Is Sizing Up the Future of Personalization
Personalization is perhaps the marque publishing trend of 2017, presenting the opportunity for publishers to capitalize on their rich audience data – and expensive audience databases – to drive key business objectives. In less than two weeks, Publishing Executive will hold an executive forum on how personalization is changing the publishing industry. Billed as The Pursuit of Personalization, the forum will gather leading publishers to explore what they’re doing with personalization now and what they hope to do.
To be clear, we’re still early in the personalization revolution. And in the forum’s opening session Fast Company & Inc. Media’s global head of digital media & operations Steven Suthiana will share his thoughts on the trend. In the Q&A discussion, Suthiana will explore the topic from two angles: how personalization can be used to serve more relevant content and how it can be used to deliver more targeted advertising messages.
Suthiana sees a lot of upside for publishers to improve the overall user experience of their web environments, which will ultimately boost content engagement, audience growth, and advertising CPMs. Serving personalized content and ads to a C-suiters, for example, would serve this high-value reader more directly and boost advertising revenue. Suthiana is also excited by the opportunity to use personalization to develop subscription-like products that users would find relevant and valuable enough to pay for.
Yet there’s plenty of work that needs to be done to align audience data, content, and technology strategies to reap the rewards of personalization. Suthiana will share what Fast Company & Inc. Media is working on now and what he sees down the road.
Leaders from ALM, Hearst, Haymarket Media, and PostUp will also speak at the forum, which will take place on June 21st in NYC.
The FUSE Media Forum on the Pursuit of Personalization is free to attend for executives at publishing and media companies. Register here.
Denis Wilson is editor-in-chief of Book Business and Publishing Executive. In this role, he analyzes and reports on the fundamental changes affecting the publishing industry and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.