If the Web Were a Soap Opera, Google and the IAB Would Be Sleeping TogetherJune 26, 2008
My wife still loves soap operas. Back in the day, I’d go see her between college classes and be forced to sit through the latest escapades of Erica Kane or Luke and Laura. Oh, what I endured.
I’m convinced that Google and the Interactive Advertising Bureau (IAB) are the Internet’s...
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How Much Does Free Really Cost?June 26, 2008
There was an announcement this week
from Google that the company plans to launch a new ad tool, called Ad Planner, designed to help agencies identify sites where their target audience might be active....
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