Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

Microsoft CEO Steve Ballmer predicted the near-death of traditional media this week. It is a doom-and-gloom scenario from Ballmer about our industry...

Mediamark Research & Intelligence (MRI) announced this week the first ad ratings for magazines...

The Internet is not free. Depending upon your own special addiction, you pay a hefty fee for entrance alone to the World Wide Web....

Who is steering your ship and do they understand that the game, the board, the pieces, and the dice have changed?...

What are the current trends of our industry and which of these trends do you think are long-lasting? If you can find long-lasting trends in our industry, then you are also isolating your very own career track and trends....

A few days ago Samir Husni posted a selection of a lecture given by Chris Hedges, Pulitzer Prize-winning journalist and author. For the record, I completely disagree with most of what he said....

This week I would like to pontificate on digital magazine editions. Those funny flip readers that a few years ago were just curiosities and now are deeply embedded in the very future of our business....

In my never-ending pursuit of truth, justice and everything cool in publishing, I want to point you to this link for the Newseum Web site....

I have been postulating and pontificating in this blog for years. But I don't think I have ever mentioned to you that you can sometimes see me venting live....

It is a misplaced, self-preservation reaction caused by our journey into the unknown publishing world of the 21st century....