How Publishers Are Using Technology to Propel Their Businesses Forward
This report How Publishers Are Using Technology to Propel Their Businesses Forward distills insights from the 2 1/2-day technology summit FUSE: The Convergence of Technology & Media. The report features industry analysis and advice from digital technology experts at Forbes, Time Inc., The Economist, The Robb Report, Daily Racing Form, and more. These publishing leaders explored a range of technology-driven strategies at FUSE. Those include how to use rich first-party data to better target digital ads, how publishers can combine their data assets and content to provide more value to readers, and how to build a profitable programmatic advertising program.
Download the full report to learn how innovative media companies are taking on some of the biggest technology challenges in publishing today and developing new ways to serve advertisers and readers alike.