Designed for media executives, magazine publishers, content marketers, and other strategic decision makers, the Publishing Executive Resource Library is the premier source for free best practices and case studies.


Have some good white papers or case studies? Contact Matt Steinmetz to contribute.

Email Marketing

12 Email Marketing Mistakes and How to Avoid Them

Our free guide covers the most common email marketing mistakes and what to do to ensure you get more emails delivered and opened. Content marketing doesn't end with writing blog posts and publishing downloads, it involves pro-actively messaging your database. Follow this guide and you will improve the returns on your inbound investments.

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Audience Analytics

7 Tips for Maximizing the Value of Audience Data Integration

The publisher’s dream of a dynamic unified audience database is not new. However, making that dream come true is an undertaking that has been met with varying degrees of success by publishers. The ability to track, understand, and monetize audience activity with more tailored product and revenue opportunities across brands and platforms requires a new way of working and significant…

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Audience Analytics

Special Report: The Distributed Content Conundrum

Exclusive Research on the Opportunities & Threats of Distributed Content for Publishers Publishing and media companies are facing a shifting landscape due to the rise of distributed content, where their content is hosted and consumed partially or in full on external platforms, such as Facebook, LinkedIn, Google AMP, and Medium. While these platforms offer publishers…

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Ad Technology

How Publishers Are Using Technology to Propel Their Businesses Forward

This report How Publishers Are Using Technology to Propel Their Businesses Forward distills insights from the 2 1/2-day technology summit FUSE: The Convergence of Technology & Media. The report features industry analysis and advice from digital technology experts at Forbes, Time Inc., The Economist, The Robb Report, Daily Racing Form, and more. These publishing leaders…

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Audience Analytics

The Starting Point for Harnessing Magazine Audience Data

In a short time, data has become an imperative for magazine publishers. Yet developing a strategy for capitalizing on audience data can be intimidating or even mystifying. With all the buzz that surrounds "big data" it can be hard to know where to begin. This guide will provide a starting point for harnessing the power of audience data to meet magazine publishers' business objectives

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Advertising

3 Ways Media Salespeople Can Reboot Their Careers

The rise of digital, web, and mobile technologies has dramatically altered how audiences consume media and, as a result, how marketers aim to reach their targets. That means the job of media people has gotten a lot trickier. Media companies have changed what they sell and now media salespeople must change how they sell! Reboot, the authority on helping media salespeople radically transform their careers, has identified three key tactics modern media sellers need to master in order to close larger deals more often.

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