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Search results for Frye Publication Consulting
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Found 23 item(s). Displaying 1-15
Co-mail Confusion
October 2008 From Publishing Executive
Co-mailing—the process in which a mailer (usually your printer) combines the mailing of your magazine with that of other titles—isn't a new process. However, chances are you've only performed one or two postal analyses utilizing co-mailing techniques. And, when you did your analyses, you may have misunderstood how much you would be "saving" by co-mailing.
October 2008 From Publishing Executive
Co-mailing—the process in which a mailer (usually your printer) combines the mailing of your magazine with that of other titles—isn't a new process. However, chances are you've only performed one or two postal analyses utilizing co-mailing techniques. And, when you did your analyses, you may have misunderstood how much you would be "saving" by co-mailing.
Master Manufacturer: Striving for Zero Returns on the Newsstand
May 2008 From Publishing Executive
In today’s electronic age, it’s becoming harder and harder to justify our magazine business model anymore. We can longer claim that we are a cheap source of dispensing information. We cut down trees, transport them to be ground into pulp, use energy and water to create paper, transport the stock to printing plants, print with inks (which go through a similar process in a petroleum-based market), mail magazines in an increasingly more expensive “snail mail” system, and/or ship them in a series of delivery trucks to every newsstand in America. These magazines have a self-imposed average expiration date of 30 days (with the
May 2008 From Publishing Executive
In today’s electronic age, it’s becoming harder and harder to justify our magazine business model anymore. We can longer claim that we are a cheap source of dispensing information. We cut down trees, transport them to be ground into pulp, use energy and water to create paper, transport the stock to printing plants, print with inks (which go through a similar process in a petroleum-based market), mail magazines in an increasingly more expensive “snail mail” system, and/or ship them in a series of delivery trucks to every newsstand in America. These magazines have a self-imposed average expiration date of 30 days (with the
PE_ADVISORY_BOARD
December 2007 From Publishing Executive
Publishing Executive’s Editorial Advisory Board
• Bill Amstutz, Publishing Consultant
• Jane Chero, VP Production, North American Publishing Co.
• Steven W. Frye, Frye Publication...
December 2007 From Publishing Executive
Publishing Executive’s Editorial Advisory Board
• Bill Amstutz, Publishing Consultant
• Jane Chero, VP Production, North American Publishing Co.
• Steven W. Frye, Frye Publication...
The Mailing Conundrum
October 2007 From Publishing Executive
If you publish and mail a magazine, you are already well aware of the impact of the latest postal hikes. The United States Postal Service’s (USPS) 2007 price hike significantly affected both Standard and Periodical rates. Initially, the USPS proposed a change that would increase Periodical rates by an estimated 11.4 percent. The USPS does offer discounts to publishers based on how well the publishers integrate into the USPS’s automated systems with presorting, palletization and other factors. However, publishers do not perform these services … printers do. On its Web site, www.USPS.com, the USPS clearly states its intention to pass responsibility of automation onto
October 2007 From Publishing Executive
If you publish and mail a magazine, you are already well aware of the impact of the latest postal hikes. The United States Postal Service’s (USPS) 2007 price hike significantly affected both Standard and Periodical rates. Initially, the USPS proposed a change that would increase Periodical rates by an estimated 11.4 percent. The USPS does offer discounts to publishers based on how well the publishers integrate into the USPS’s automated systems with presorting, palletization and other factors. However, publishers do not perform these services … printers do. On its Web site, www.USPS.com, the USPS clearly states its intention to pass responsibility of automation onto
A Fresh Look at Buying Paper
May 2007 From Publishing Executive
Many publishers who lack significant staff expertise in paper purchasing tend to think they are incapable of buying and supplying paper. They think it is easier to let the printer supply it—and they may be right. Yet, they may be wrong. If you currently buy paper from your printer and have been wondering if it would be beneficial to supply it instead, the following will help you determine what is best for your organization. Who should supply paper? Determining whether you should supply your own paper depends on the amount of paper you use. In general, you need to use at least one
May 2007 From Publishing Executive
Many publishers who lack significant staff expertise in paper purchasing tend to think they are incapable of buying and supplying paper. They think it is easier to let the printer supply it—and they may be right. Yet, they may be wrong. If you currently buy paper from your printer and have been wondering if it would be beneficial to supply it instead, the following will help you determine what is best for your organization. Who should supply paper? Determining whether you should supply your own paper depends on the amount of paper you use. In general, you need to use at least one
Industry Executives’ Appointments, Promotions, Transfers and More
April 2007 From PE Inbox
• PC World and Macworld promote Michael Carroll to SVP/group publisher, and name Paul Zampitella publisher of Macworld.
• Ken Beach joins Hanley Wood as executive...
April 2007 From PE Inbox
• PC World and Macworld promote Michael Carroll to SVP/group publisher, and name Paul Zampitella publisher of Macworld.
• Ken Beach joins Hanley Wood as executive...
9 Tips for Hiring Today’s Magazine Printer
December 2006 From Publishing Executive
Printers can no longer sell ‘quality’ as the difference between them and their competitors. Today’s print buyers expect excellent quality, and now they are looking for printers who help reduce costs, increase schedule efficiencies, enhance marketing and even generate new revenue. ‘Ink on paper’ has become the least important criteria when hiring a printer. The line between the publishers’ and printers’ duties is increasingly graying, which can be both a benefit and a problem. The benefits are obvious: increased efficiencies and customer loyalty. The problems are less obvious. Now when hiring a printer, all of these value-added services need to be analyzed as to their
December 2006 From Publishing Executive
Printers can no longer sell ‘quality’ as the difference between them and their competitors. Today’s print buyers expect excellent quality, and now they are looking for printers who help reduce costs, increase schedule efficiencies, enhance marketing and even generate new revenue. ‘Ink on paper’ has become the least important criteria when hiring a printer. The line between the publishers’ and printers’ duties is increasingly graying, which can be both a benefit and a problem. The benefits are obvious: increased efficiencies and customer loyalty. The problems are less obvious. Now when hiring a printer, all of these value-added services need to be analyzed as to their
The New Role of the Magazine Printer
September 2006 From Publishing Executive
It’s ironic that when selecting a printer today, printing may be one of the least important criterion. More and more, publishers are choosing printers based on their distribution capabilities, management tools and proactive customer service reps. “The trend overall seems to be that print vendors are providing additional services …,” says John Sartoris, group production director at VNU Business Publications. “Whether it’s workflow solutions or specific project solutions, print vendors are relied upon as partners to provide resources and even marketing solutions that may cover print, direct marketing, e-media and logistics.” Examples of printers helping publishers in areas other than printing have always happened,
September 2006 From Publishing Executive
It’s ironic that when selecting a printer today, printing may be one of the least important criterion. More and more, publishers are choosing printers based on their distribution capabilities, management tools and proactive customer service reps. “The trend overall seems to be that print vendors are providing additional services …,” says John Sartoris, group production director at VNU Business Publications. “Whether it’s workflow solutions or specific project solutions, print vendors are relied upon as partners to provide resources and even marketing solutions that may cover print, direct marketing, e-media and logistics.” Examples of printers helping publishers in areas other than printing have always happened,
Trends to Track in the Paper Market
June 2006 From Publishing Executive
The publishing industry has changed dramatically in every area, from the way pages are created to virtual proofing to computer-controlled presses to highly sophisticated finishing equipment. Even paper, the low-tech part of our industry, has changed. How has paper been affected in this highly technical world we work in, and how have those changes affected the way we use paper to produce magazines and catalogs? In my opinion, there have been four distinct areas of notable change. Paper Characteristics Paper specifications have been slowly changing toward more “hybrid” options. The standards of grading papers, e.g., #2, #3, #4, etc., have blurred—papers are
June 2006 From Publishing Executive
The publishing industry has changed dramatically in every area, from the way pages are created to virtual proofing to computer-controlled presses to highly sophisticated finishing equipment. Even paper, the low-tech part of our industry, has changed. How has paper been affected in this highly technical world we work in, and how have those changes affected the way we use paper to produce magazines and catalogs? In my opinion, there have been four distinct areas of notable change. Paper Characteristics Paper specifications have been slowly changing toward more “hybrid” options. The standards of grading papers, e.g., #2, #3, #4, etc., have blurred—papers are
PE_0606_NEWS.BRIEF
June 2006 From Publishing Executive
Cosmopolitan Offers Its Advertisers Integrated Options The Hearst Corporation’s Cosmopolitan announced it will partner with fashion Web site Glam.com to allow advertisers to run ads alongside contextually relevant editorial content on Glam’s network. “We are offering our advertisers one of today’s most powerful integrated print and online campaigns,” says Donna Kalajian Lagani, Cosmopolitan’s senior vice president/publishing director. “This program combines the enormous reach of Cosmopolitan with an unmatched online opportunity. Advertisers need this type of partnership to stay top of mind with a modern audience that uses different types of media to gather information about their brand choices.” “Glam.com’s innovative campaigns for
June 2006 From Publishing Executive
Cosmopolitan Offers Its Advertisers Integrated Options The Hearst Corporation’s Cosmopolitan announced it will partner with fashion Web site Glam.com to allow advertisers to run ads alongside contextually relevant editorial content on Glam’s network. “We are offering our advertisers one of today’s most powerful integrated print and online campaigns,” says Donna Kalajian Lagani, Cosmopolitan’s senior vice president/publishing director. “This program combines the enormous reach of Cosmopolitan with an unmatched online opportunity. Advertisers need this type of partnership to stay top of mind with a modern audience that uses different types of media to gather information about their brand choices.” “Glam.com’s innovative campaigns for
Trends to Track in the Paper Market
June 2006 From Publishing Executive
The publishing industry has changed dramatically in every area, from the way pages are created to virtual proofing to computer-controlled presses to highly sophisticated finishing equipment. Even paper, the low-tech part of our industry, has changed. How has paper been affected in this highly technical world we work in, and how have those changes affected the way we use paper to produce magazines and catalogs? In my opinion, there have been four distinct areas of notable change. Paper Characteristics Paper specifications have been slowly changing toward more “hybrid” options. The standards of grading papers, e.g., #2, #3, #4, etc., have blurred—papers are
June 2006 From Publishing Executive
The publishing industry has changed dramatically in every area, from the way pages are created to virtual proofing to computer-controlled presses to highly sophisticated finishing equipment. Even paper, the low-tech part of our industry, has changed. How has paper been affected in this highly technical world we work in, and how have those changes affected the way we use paper to produce magazines and catalogs? In my opinion, there have been four distinct areas of notable change. Paper Characteristics Paper specifications have been slowly changing toward more “hybrid” options. The standards of grading papers, e.g., #2, #3, #4, etc., have blurred—papers are
Helmets and Safety Goggles Advised
February 2006 From Publishing Executive
There is a saying that goes something like this: "If you can't look back on the year and either laugh or cry, it was a year wasted." It seems in the book industry there is enough to laugh and cry about from 2005 to cover us for years to come. A quick recap of some highlights: Google's "Print Library" taking over water-cooler conversations (and inspiring several law suits); pay-per-page online models being announced by Random House, Amazon, and others; the internationally anticipated sixth edition of "Harry Potter" being released—and illegally translated and released in China; fictitious book characters "blogging"; HarperCollins going wireless with
February 2006 From Publishing Executive
There is a saying that goes something like this: "If you can't look back on the year and either laugh or cry, it was a year wasted." It seems in the book industry there is enough to laugh and cry about from 2005 to cover us for years to come. A quick recap of some highlights: Google's "Print Library" taking over water-cooler conversations (and inspiring several law suits); pay-per-page online models being announced by Random House, Amazon, and others; the internationally anticipated sixth edition of "Harry Potter" being released—and illegally translated and released in China; fictitious book characters "blogging"; HarperCollins going wireless with
Want Less Work, Better Quality and Lower Costs?
December 2005 From Publishing Executive
Buying printing these days is simple as well as complicated, depending on the area you're considering. Prepress has become simpler as the PDF/X-1a format is now the preferred standard for page files. Prepress price lists at printers are now just a few line items—long gone are the hundreds of items dealing with film. But, as we all know, just because it has become easier to buy prepress and submit PDFs doesn't mean that workflow problems don't exist. InDesign has made significant inroads to become the front-end system of choice for two basic reasons: ease of creating PDFs and the inclusion of international symbols.
December 2005 From Publishing Executive
Buying printing these days is simple as well as complicated, depending on the area you're considering. Prepress has become simpler as the PDF/X-1a format is now the preferred standard for page files. Prepress price lists at printers are now just a few line items—long gone are the hundreds of items dealing with film. But, as we all know, just because it has become easier to buy prepress and submit PDFs doesn't mean that workflow problems don't exist. InDesign has made significant inroads to become the front-end system of choice for two basic reasons: ease of creating PDFs and the inclusion of international symbols.
Quality vs. Vanity
October 2005 From Publishing Executive
I have been involved with many high-quality projects over my career and have witnessed the transformation of our industry from that of skilled craftsmen in a film environment to that of computers and digital preciseness. I can talk about the new advances in quality improvement, and I will. But as I write this article, I feel a little hypocritical. As a consultant, it is my job to help my clients achieve the best possible quality from their vendors. Yet, I have witnessed the most ludicrous actions being taken based on the quest for the "best" and "highest" quality possible. For example, a large
October 2005 From Publishing Executive
I have been involved with many high-quality projects over my career and have witnessed the transformation of our industry from that of skilled craftsmen in a film environment to that of computers and digital preciseness. I can talk about the new advances in quality improvement, and I will. But as I write this article, I feel a little hypocritical. As a consultant, it is my job to help my clients achieve the best possible quality from their vendors. Yet, I have witnessed the most ludicrous actions being taken based on the quest for the "best" and "highest" quality possible. For example, a large
Can Co-Distribution Save You Money?
August 2005 From Publishing Executive
One of the biggest changes in the publication printing industry today has been in mailing. Mailing used to consist of applying customer-furnished labels to the publications, and printers would drop them into the closest Bulk Mailing Center (BMC). As the U.S. Postal Service (USPS) created more complex sortation rules and subsequent pricing structures, printers have begun offering services to take advantage of potential discounts for their customers. You've most likely heard printers offering savings through co-palletizing or co-mailing, or even co-mingling. These "co-distribution" strategies attempt to combine different publications/mail together to reduce postage costs and increase discounts. Co-Palletization In co-palletizing, the mailer places
August 2005 From Publishing Executive
One of the biggest changes in the publication printing industry today has been in mailing. Mailing used to consist of applying customer-furnished labels to the publications, and printers would drop them into the closest Bulk Mailing Center (BMC). As the U.S. Postal Service (USPS) created more complex sortation rules and subsequent pricing structures, printers have begun offering services to take advantage of potential discounts for their customers. You've most likely heard printers offering savings through co-palletizing or co-mailing, or even co-mingling. These "co-distribution" strategies attempt to combine different publications/mail together to reduce postage costs and increase discounts. Co-Palletization In co-palletizing, the mailer places
