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Hearst Corp. to Acquire Global Digital Marketing Services Company iCrossing
June 3, 2010
From News
Hearst Corporation and iCrossing today announced an agreement for Hearst to acquire iCrossing, one of the largest independent digital marketing services providers in the world. The announcement was made by Frank A. Bennack, Jr., vice chairman and CEO, Hearst Corporation, and Don Scales, president and CEO, iCrossing.
On the 'Power of Print' Campaign
March 5, 2010
From Bob Sacks
The campaign claims to target advertisers, shareholders and industry influencers. Well listen up, my friends, because you just insulted them all
Sports Illustrated Promoting Swimsuit Issue With Mobile Barcodes
January 11, 2010
From Media Week
Sports Illustrated’s widely anticipated swimsuit issue may need no introduction, but SI is heavying up promotion this year anyway, using mobile barcodes for the first time to promote the issue.
Print ads containing the promotional barcodes will begin to appear Jan. 25, two weeks before the issue’s Feb. 9...
Top Women in Magazine Publishing
May 2009
From Publishing Executive
"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women
Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.
The Search for the Perfect CMS
September 2008
From Publishing Executive
Regardless of your company's size or structure, where the Web is involved, you can only go as far as your technology capabilities will take you. And there are some major pitfalls to watch out for in selecting which technology will transport you to where you want to go. Imagine your content management system (CMS) as a car you are buying to take you on one of the most important and longest journeys of your life. If you buy a 1976 Chevy Vega, you might have to start it with a screwdriver, you might break down pretty often, and it might not get you there at all. Then you'll have spent time and money on something that sets you back a large portion of your journey, if you haven't abandoned the trip altogether. Or, you could buy a Rolls-Royce. Chances are, you're going to have a nice, luxurious trip. Of course, if you're a bad driver, you're going to crash it anyway.
Transcontinental Acquires Rastar
September 2008
From News
MONTREAL, Sept. 4 /CNW Telbec/ - Transcontinental Inc. today announced the acquisition of Rastar, Inc., a U.S.-based direct marketing company that specializes in interactive database marketing and variable data digital printing, which enable fully personalized marketing communications. Rastar’s industry experience, combined with its digital printing expertise, will allow Transcontinental to further expand its integrated marketing services offering and enable its clients to achieve the best possible returns on their marketing campaigns. A privately-owned company with approximately US$50M in revenue, Rastar counts many Fortune 500 companies among its clients in verticals such as the auto, consumer goods and retail industries. Using proprietary database tools, Rastar
Editor’s Note: Last Day for “Best Magazine Publishing Companies to Work For” Nominations
July 2008
From PE Inbox
Just a final reminder that today is the deadline for nominations for our second-annual list of “Best Magazine Publishing Companies to Work For.” If you think your company should be in the running, register it now. This year, we are working with a new research company, so the process is a little different than last year. (It’s similar to the process Fortune uses to determine its “Top 100 Best Companies to Work For.”) You can nominate your company yourself if you know the required information (such as Federal Employer ID number), or forward the link (http://www.BestMagCompanies.com) to your human resources manager or company president,
Mid-year Checkup on Magazine Launches Shows Fewer New Titles in 2008
July 2008
From PE Inbox
Samir Husni, the magazine industry’s new-launch aficionado aptly nicknamed “Mr. Magazine,” reported this week that the first half of 2008 saw a total of 291 new launches, 75 titles shy of the 366 publications started during the first six months of 2007. The decline was not the fault of the month of June, however, which saw 57 new titles hit the newsstands, 20 more than May and just two fewer than last year’s June total of 59. The most glaring decline was in the category of magazines published with a frequency of four times or more, reported Husni. Just 78 of these titles had
Editor’s Note: Best Magazine Publishing Companies to Work For 2008 Study Under Way
July 2008
From PE Inbox
Nominations for our second-annual list of Best Magazine Publishing Companies are now being accepted. The deadline for registration is July 25, so if you think your company should be in the running, get it registered now. This year, we are working with a new research company, so the process is a little different. (It’s similar to what Fortune uses to determine the Top 100 Best Companies to Work For.) You can nominate your company yourself if you know the required information (such as Federal Employer ID number), or just forward the link (http://www.bestmagcompanies.com) to your HR manager or company president, CEO or CFO to