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April 21, 2010 From News
Travel Weekly, the national newspaper of the travel industry, has announced the launch of OfficialCruiseGuide.com, a free online service that delivers comprehensive cruise information to the professional travel-agent community.
April 20, 2010 From News
(Press Release) TOPEKA, Kan. (April 19, 2010) — To celebrate her 40th birthday, Mother is coming to visit!
Mother Earth News, http://www.motherearthnews.com, the...
Vizrt Escenic and Mobiletech Join Forces to Simplify Publishing to Mobile Devices
April 8, 2010 From News
As cell phone technology improves and more people rely on their phones for access to a variety of information, the problem of formatting that information has increased. Web pages must look good on both a full size computer screen and on the small screen of a mobile device. Traditionally, this process has required a significant amount of extra work for a publisher.
April 8, 2010 From News
As cell phone technology improves and more people rely on their phones for access to a variety of information, the problem of formatting that information has increased. Web pages must look good on both a full size computer screen and on the small screen of a mobile device. Traditionally, this process has required a significant amount of extra work for a publisher.
March 2010 From Publishing Executive
As publishers continue to try and keep pace with readers, one thing is clear: Digital publishing will not stop growing. But that doesn't mean you should abandon the print foundation on which this industry was built. "Digital transformation is a must, and it's not leaving one medium to go to another," insists Tom Cintorino, executive vice president of digital media for Northstar Travel Media. "It's really finding a balance of all mediums that meet the audience needs … and then generating revenues and profits. That's what being in business is about."
Top 5 Mag Twitter Accounts: Martha, Ivanka Star in the Tweetscape
November 2, 2009 From Top 5 Mag Twitter Accounts: Martha, Ivanka Star in the Tweetscape
In a repeat performance, the top five consumer magazine Twitter accounts (based on increase in followers) are Time, People, InStyle, Martha Stewart Living and Health (see chart below). How are they managing to attract so many new followers each month? It seems to come down to a sense of fun,...
November 2, 2009 From Top 5 Mag Twitter Accounts: Martha, Ivanka Star in the Tweetscape
In a repeat performance, the top five consumer magazine Twitter accounts (based on increase in followers) are Time, People, InStyle, Martha Stewart Living and Health (see chart below). How are they managing to attract so many new followers each month? It seems to come down to a sense of fun,...
October 2009 From Publishing Executive
I have been talking for years about a possible new business model for publishers that I have termed, for lack of a better title, consortium publishing. The idea works like a cable TV plan—with tiered subscriptions starting with a flat price for a basic service and working up to a platinum package containing any and all available content.
A Monolith Has Fallen
June 18, 2008 From Bob Sacks
A monolith has just fallen. Did you hear the crash? When I grew up there were basically two encyclopedias to choose from, “World Book Encyclopedia” and “Encyclopedia Britannica.” One was easy to use and easier to understand. The other was the legendary giant of information and tomes. One was a paragon of information. It was considered the very best of its breed.
Well, times have changed and it is just one more nail in the coffin of the status quo for information distribution. The Encyclopedia Britannica has announced that it will take copy and text from Web readers, somewhat along the lines of Wikipedia.
The new
June 18, 2008 From Bob Sacks
A monolith has just fallen. Did you hear the crash? When I grew up there were basically two encyclopedias to choose from, “World Book Encyclopedia” and “Encyclopedia Britannica.” One was easy to use and easier to understand. The other was the legendary giant of information and tomes. One was a paragon of information. It was considered the very best of its breed.
Well, times have changed and it is just one more nail in the coffin of the status quo for information distribution. The Encyclopedia Britannica has announced that it will take copy and text from Web readers, somewhat along the lines of Wikipedia.
The new
Industry Executives’ Appointments, Promotions, Transfers and More
May 2008 From PE Inbox
• Nina Garcia has been named editor-at-large for Elle magazine.
• Bonnie Fuller has stepped down as chief editorial director at AMI and will...
May 2008 From PE Inbox
• Nina Garcia has been named editor-at-large for Elle magazine.
• Bonnie Fuller has stepped down as chief editorial director at AMI and will...
Fast Stats
April 2006 From Publishing Executive
Advertising inserts remain effective, study says Advertising inserts have readership levels of at least 85 percent for the third consecutive year, a consumer survey reported. (Source: Vertis Customer Focus 2006) Ad revenue up in January, but pages drop Total magazine rate-card-reported ad revenue for January 2006 was up 0.8 percent compared to January 2005. Ad pages numbered 1.9-percent fewer than in January 2005. Two major ad categories posted large gains: n Drugs and remedies earned 18.5 percent more ad dollars than in January 2005. n Financial, insurance & real estate increased 18.1 percent over January 2005. (Source: MPA’s Publishers Information Bureau) ABC
April 2006 From Publishing Executive
Advertising inserts remain effective, study says Advertising inserts have readership levels of at least 85 percent for the third consecutive year, a consumer survey reported. (Source: Vertis Customer Focus 2006) Ad revenue up in January, but pages drop Total magazine rate-card-reported ad revenue for January 2006 was up 0.8 percent compared to January 2005. Ad pages numbered 1.9-percent fewer than in January 2005. Two major ad categories posted large gains: n Drugs and remedies earned 18.5 percent more ad dollars than in January 2005. n Financial, insurance & real estate increased 18.1 percent over January 2005. (Source: MPA’s Publishers Information Bureau) ABC
Wizards of the Coast
August 2001 From Publishing Executive
When I first met John Dunn, it was in a tiny, stale room on the fourth floor of the Marriott Marquis in New York City. I'd corresponded with him for a few months, after he generously offered to come and speak at our MagazineTech conference. John originally piqued my curiosity by proclaiming that he'd taken his pubs CTP (computer-to-plate) and he was able to save money in the process. Needless to say, I was compelled to learn more. And during our subsequent conversations, I learned that he had quite a remarkable story to tell. He exudes passion for making magazines, and during a
August 2001 From Publishing Executive
When I first met John Dunn, it was in a tiny, stale room on the fourth floor of the Marriott Marquis in New York City. I'd corresponded with him for a few months, after he generously offered to come and speak at our MagazineTech conference. John originally piqued my curiosity by proclaiming that he'd taken his pubs CTP (computer-to-plate) and he was able to save money in the process. Needless to say, I was compelled to learn more. And during our subsequent conversations, I learned that he had quite a remarkable story to tell. He exudes passion for making magazines, and during a
Made for TV
January 2000 From Publishing Executive
Virginia King stars as director of creative services for DIRECTV. Her role: King leads DIRECTV's in-house creative services group, which is responsible for all creative, content management, and brand management and identity for the company. DIRECTV is an El-Segundo, CA-based digital television service provider with approximately 7.9 million subscribers. The cast: King and her 65-person creative services staff serve a number of DIRECTV departments, such as advertising, customer service, sports marketing, merchandising, communications and public relations. Each of these in-house clients has a dedicated account team including an account executive, two designers, a copywriter, a traffic coordinator and a print production coordinator.
January 2000 From Publishing Executive
Virginia King stars as director of creative services for DIRECTV. Her role: King leads DIRECTV's in-house creative services group, which is responsible for all creative, content management, and brand management and identity for the company. DIRECTV is an El-Segundo, CA-based digital television service provider with approximately 7.9 million subscribers. The cast: King and her 65-person creative services staff serve a number of DIRECTV departments, such as advertising, customer service, sports marketing, merchandising, communications and public relations. Each of these in-house clients has a dedicated account team including an account executive, two designers, a copywriter, a traffic coordinator and a print production coordinator.
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