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34 Tips for Cutting Costs Without Laying Off Staff
December 2008 From Publishing Executive
With the economy officially in recession and sharp ad-revenue declines affecting magazines of all sizes and scopes, few magazine publishers have failed to address cost-cutting strategies and ways to do more with less. Here are 34 tips from a cross-section of the publishing world for reining in costs without sacrificing too much in the way of staff or quality.
December 2008 From Publishing Executive
With the economy officially in recession and sharp ad-revenue declines affecting magazines of all sizes and scopes, few magazine publishers have failed to address cost-cutting strategies and ways to do more with less. Here are 34 tips from a cross-section of the publishing world for reining in costs without sacrificing too much in the way of staff or quality.
The Digital Edition: Heading Toward Its ‘iPod Moment’?
October 2007 From Publishing Executive
When approaching the subject of digital editions—those e-publications that preserve print layouts in a user-friendly format, often enhanced with embedded multimedia features—an obvious question comes to mind: What can this platform offer a publisher that a good Web site cannot? “That’s the question we get all the time,” says Cimarron Buser, vice president of marketing and product planning at Southborough, Mass.-based Texterity Inc., who recently pioneered a digital publishing solution for the Apple iPhone. “We know that the way people read Web sites is different from the way they read magazines,” says Buser. “Web sites are more episodic; there’s a lot of
October 2007 From Publishing Executive
When approaching the subject of digital editions—those e-publications that preserve print layouts in a user-friendly format, often enhanced with embedded multimedia features—an obvious question comes to mind: What can this platform offer a publisher that a good Web site cannot? “That’s the question we get all the time,” says Cimarron Buser, vice president of marketing and product planning at Southborough, Mass.-based Texterity Inc., who recently pioneered a digital publishing solution for the Apple iPhone. “We know that the way people read Web sites is different from the way they read magazines,” says Buser. “Web sites are more episodic; there’s a lot of
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