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Search results for Rob Yoegel and from September 1, 2008 to October 1, 2008

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The Death of Display Ads and What Interactive Can Learn From Print
September 25, 2008 From Rob Yoegel
Print publishers are having a tough time trying to keep their version of display advertising afloat. With print production costs rising, and in this age of cost-per-click, cost-per-lead, cost-per-whatever...
 
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BPA May Know What It's Doing After All
September 11, 2008 From Rob Yoegel
In an announcement made yesterday that seems to generally be going unnoticed, BPA Worldwide has announced a partnership with Nielsen Online to bundle enhanced Web site traffic measurement with all print and event audits without increasing existing dues and fees.

BPA will eliminate its current and outdated Web log analysis offering and shift to a more common tag-based method, used by products like Google Analytics.
 
 
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