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August 4, 2010 From News
ValueClick, Inc. announced today that it has acquired Investopedia, a leading financial information and investing education website, from Forbes Inc.
May 2010 From Publishing Executive
34% of iPad buyers said they will use the device to read newspapers and magazines, while 68% of 25- to 34-year-olds and 59% of 35- to 44-year-olds indicated a willingness to pay for news and magazines specially formatted for e-readers.
Woodwing Software Parnters With The Wonderfactory to Enable Publishers to Produce Content for the iPad
April 5, 2010 From News
The Wonderfactory, a New York-based digital strategy and design agency focused on publishers and advertisers, and WoodWing Software, supplier of innovative cross-media publishing solutions, have collaborated on a publishing industry first: tools that enable publishers to produce beautifully-designed and compelling content for the iPad in almost the same way they create content for print.
April 5, 2010 From News
The Wonderfactory, a New York-based digital strategy and design agency focused on publishers and advertisers, and WoodWing Software, supplier of innovative cross-media publishing solutions, have collaborated on a publishing industry first: tools that enable publishers to produce beautifully-designed and compelling content for the iPad in almost the same way they create content for print.
ABC Board Revises Definition of Magazine Digital Edition
March 16, 2010 From News
The board of the Audit Bureau of Circulations modified its definition of a digital magazine in the U.S. and Canada to accommodate new reading devices such as the Apple iPad.
March 16, 2010 From News
The board of the Audit Bureau of Circulations modified its definition of a digital magazine in the U.S. and Canada to accommodate new reading devices such as the Apple iPad.
March 12, 2010 From eMedia Vitals
Today, I am trading in my assignment editor for an algorithm: I am becoming a Demand Media writer.
The company, founded in 2006, uses primarily freelance labor to stock its network of content sites, which include ehow.com and livestrong.com. In just a few years, the company has become the...
February 2010 From Publishing Executive
The 8:15 a.m. train to Grand Central Terminal was crowded, and, standing in the back of the car, I observed the commuting rituals of 30 suburban New Yorkers. Eight were reading newspapers, five listening to iPods, five on BlackBerrys, and four were engaged in honest-to-goodness, face-to-face conversations. A lone Kindle made an appearance toward the front of the car. The balance spent the 27-minute ride into Manhattan staring out the windows or sleeping.
New "Hearst-Incubated" Company Launches E-reading Platform and Store
December 4, 2009 From News
Skiff, LLC today announced plans to launch a new consumer e-reading service platform in 2010 that will deliver enhanced content experiences to dedicated e-readers, as well as to multipurpose devices such as smartphones and netbooks. The Skiff service and digital store will feature a comprehensive selection of newspapers, magazines, books and other content …
December 4, 2009 From News
Skiff, LLC today announced plans to launch a new consumer e-reading service platform in 2010 that will deliver enhanced content experiences to dedicated e-readers, as well as to multipurpose devices such as smartphones and netbooks. The Skiff service and digital store will feature a comprehensive selection of newspapers, magazines, books and other content …
New Study Shows Consumers Exposed to Display Advertising Are More Engaged
June 19, 2009 From PE Inbox
The Online Publisher’s Association (OPA) has released a new research study that finds more evidence that online display advertising helps build brands.
June 19, 2009 From PE Inbox
The Online Publisher’s Association (OPA) has released a new research study that finds more evidence that online display advertising helps build brands.
New Study Shows Consumers Exposed to Display Advertising Are More Engaged
June 19, 2009 From News
The Online Publisher’s Association (OPA) has released a new research study that finds more evidence that online display advertising helps build brands.
June 19, 2009 From News
The Online Publisher’s Association (OPA) has released a new research study that finds more evidence that online display advertising helps build brands.
Are Ad Networks Your Savior or More Nails in Your Coffin?
May 12, 2009 From Rob Yoegel
You could simply abandon the thought of teaching technically-challenged sales reps the definition of "looping restrictions" or "clickTAGs" and run ad network inventory throughout your Web site.
May 12, 2009 From Rob Yoegel
You could simply abandon the thought of teaching technically-challenged sales reps the definition of "looping restrictions" or "clickTAGs" and run ad network inventory throughout your Web site.
How to Grow an Online Audience
November 14, 2008 From PE Inbox
In an market where publishers are faced with the unenviable challenge of establishing and then growing an online presence, STACK Media has recently demonstrated it is up to the task.
November 14, 2008 From PE Inbox
In an market where publishers are faced with the unenviable challenge of establishing and then growing an online presence, STACK Media has recently demonstrated it is up to the task.
If the Web Were a Soap Opera, Google and the IAB Would Be Sleeping Together
June 26, 2008 From Rob Yoegel
My wife still loves soap operas. Back in the day, I’d go see her between college classes and be forced to sit through the latest escapades of Erica Kane or Luke and Laura. Oh, what I endured.
I’m convinced that Google and the Interactive Advertising Bureau (IAB) are the Internet’s equivalent of soap opera vixens. From what I remember, in Pine Valley, Port Charles or any of your favorite soap opera towns, to sleep with the most powerful you would screw everyone else first. Continuing their ongoing efforts to stick it to publishers and other companies, both Google and the IAB are up to some
June 26, 2008 From Rob Yoegel
My wife still loves soap operas. Back in the day, I’d go see her between college classes and be forced to sit through the latest escapades of Erica Kane or Luke and Laura. Oh, what I endured.
I’m convinced that Google and the Interactive Advertising Bureau (IAB) are the Internet’s equivalent of soap opera vixens. From what I remember, in Pine Valley, Port Charles or any of your favorite soap opera towns, to sleep with the most powerful you would screw everyone else first. Continuing their ongoing efforts to stick it to publishers and other companies, both Google and the IAB are up to some
Readership.com Founder on Why Circulation Metrics Fail Both Publishers and Advertisers
September 2006 From PE Inbox
Rebecca McPheters, president of McPheters & Company and a consultant offering strategic and marketing planning and research for the media community, talked with InBox about the downside to circulation-based advertising. McPheters’ call for change comes at a time when magazines such as Time are considering elimination of their rate bases. Her latest venture, Readership.com, launches in January and promises to improve magazine metrics via an online audience-measurement service. Thew new print ratings service will provide continuous measurement of publication audiences via anonymous surveys, tracking print audience levels and engagement on an issue-by-issue basis. Readership.com aims to change the way in which advertising in magazines
September 2006 From PE Inbox
Rebecca McPheters, president of McPheters & Company and a consultant offering strategic and marketing planning and research for the media community, talked with InBox about the downside to circulation-based advertising. McPheters’ call for change comes at a time when magazines such as Time are considering elimination of their rate bases. Her latest venture, Readership.com, launches in January and promises to improve magazine metrics via an online audience-measurement service. Thew new print ratings service will provide continuous measurement of publication audiences via anonymous surveys, tracking print audience levels and engagement on an issue-by-issue basis. Readership.com aims to change the way in which advertising in magazines
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