Industry Q&A's

Next ->

A ‘Simple’ Approach to Multimedia Partnerships   3/28/08 - Publishing Executive
Time Inc.-owned lifestyle magazine Real Simple has partnered with cable network TLC to develop original content across multiple platforms, including print, television and online. The partnership will culminate...
 
Exclusive Q&A With Quebecor World Magazine Division President Doron Grosman   2/1/08 - Publishing Executive
Quebecor World’s (QW) recent filing for bankruptcy protection has been well documented throughout both the mainstream and b-to-b media. Publishing Executive Inbox spoke with the company’s president of...
 
Scholastic Administr@tor Enters the Blogosphere: Executive Editor Kevin Hogan on Adding a Popular Blogger to His Team   11/30/07 - Publishing Executive
Scholastic Administr@tor, a publication for school district executives, ramped up its Web 2.0 efforts this month with the addition of blogger Alexander Russo to the magazine’s online component, www.scholastic.com/administrator...
 
Playboy Teams With Bondi Digital Publishing to Co-publish Digital Project   12/7/07 - Publishing Executive
In the wake of its very successful partnership with Conde Nast on 2005’s “The Complete New Yorker,” Bondi Digital Publishing has teamed with Wenner Media and Playboy Enterprises Inc. for the release of...
 
Surfing Magazine Offsets Carbon Emissions  An interview with Publisher Ross Garrett about the magazine’s ‘green’ initiatives.   6/15/07 - Publishing Executive
As environmental issues such as global warming increasingly are being brought into the public consciousness, more and more publishers are examining their own impact on the environment and contemplating...
 
Garden & Gun Shoots and Scores in First Year   10/5/07 - Publishing Executive
In a year in which the number of magazine launches are down significantly according Dr. Samir Husni (Mr. Magazine), Garden & Gun magazine is capturing the attention of readers and advertisers alike in...
 
5 Tips for Monetizing Online Video Advertising   8/31/07 - Publishing Executive
The use of online video is rapidly becoming mainstream for publishers as well as advertisers. Yet, publishers are still trying to figure out how best to capitalize on this trend and balance how much advertising...
 
Two Industries That Dis Paying Customers — What Happens When No One Understands a Business Model   8/3/07 - Publishing Executive
The following article appeared in “Denny Hatch’s Business Common Sense” on July 17. Business Common Sense, http://www.businesscommonsense.com, is an e-newsletter published twice a week by the Target Marketing...
 
4 Tips on Recruiting, Retaining Top Talent   5/14/07 - Publishing Executive
A session titled “What are the Mega Trends in Building Your New Staff” addressed employee recruitment and retention at last week’s American Business Media’s Spring meeting. The panel discussion, moderated...
 
5 Tips on Hiring Talented Cross-Media Editors   3/23/07 - Publishing Executive
In today’s publishing climate, successful editors need to be able to do a lot more than just, well, edit. Increasingly, editorial staffers are being charged with video production, online content production,...