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Time Inc. Won’t Be Breaking Up Anytime Soon
February 22, 2017 at 2:06 pm

A breakup of Time Inc. into pieces is not likely to occur — at least under the current talks between the publisher and suitors, Media Ink has learned. Time Inc., which has insisted it is pursuing its own internal turnaround strategy, will only entertain overtures from potential buyers interested in purchasing the entire company, sources…

The New York Times Is Experimenting With Mobile-Specific Headlines
February 22, 2017 at 1:56 pm

After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally. Last week, a story about airlines abandoning their in-flight entertainment systems got two headlines, one of which spoke directly to the fact that readers were likely holding the reason that airlines were…

How Bisnow Uses Mock Sprints to Test New Tech
February 22, 2017 at 1:51 pm

Alex Funaro, director of technology at Bisnow, explains how the B2B publisher tests new technology using mock sprints. Funaro says that when deciding whether to adopt a new solution, Bisnow considers ease of integration, workflow disruption, and ROI. He also adds that all teams who might use a new technology should be involved in the…

Why Is Marketing for Print Magazines So Outdated?
February 21, 2017 at 1:00 am

This year's American Magazine Media Conference was all about “media” with hardly any attention paid to the actual “magazines,” but I did come across two revealing quotes: “We carry higher CPMs for our brands that are first in print and then go to digital versus those that are only digital,” said David Carey, president of…

Mark Zuckerberg Takes on Fake News, the Importance of the News Industry And the Rise of Filter Bubbles in New Manifesto
February 20, 2017 at 4:12 pm

Facebook CEO Mark Zuckerberg emphasized the importance of a "strong news industry" in his 5,000-plus word manifesto published this afternoon. Calling the news "critical to building an informed community," Zuckerberg said Facebook will do more "to make sure this vital social function is sustainable." "...From growing local news, to developing formats best suited to mobile…

Inside Forbes’ Lean Approach to Creating Stories for Social Media
February 20, 2017 at 4:07 pm

With social platforms sending only a piddling amount of revenue back to publishers, some media companies are rethinking the idea of hiring costly platform-specific editorial staffs. The days of those 10-person Snapchat teams may be numbered. Take Forbes Media. As an independent publisher, it doesn’t have other properties to share costs with. In 2008, it…

How the Subscription Economy Will Change the Price We Pay
February 20, 2017 at 12:18 pm

Should a customer in New York pay a higher price than someone from Ohio for the same service? And should a doctor in Ohio pay a higher price than a New York taxi driver? Should a Mac user be steered to a pricier hotel when shopping online? Hint: It's already happening. A growing number of…

2016 Was a Good Year for Condé Nast
February 20, 2017 at 12:13 pm

In the midst of a huge downturn in print advertising, the Big Media bet by Condé Nast, the 115-year-old magazine publisher, is starting to bear fruit. Condé Nast Entertainment, run by Dawn Ostroff, finished 2016 with at least a $1 million profit, an Oscar nomination and more traffic to its digital content than ESPN or…

How to Attract and Retain Top Media Sales Talent
February 20, 2017 at 12:04 pm

Former Cygnus CEO and co-founder of French LLC. John French explains how publishers can acquire and retain great media sales talent by developing a winning company culture. While appropriately compensating top salespeople is important, French says it's also critical to create a positive work environment where top salespeople want to work. John French is co-founder…

Ad Blocking Is Now a Chronic But Manageable Condition
February 17, 2017 at 2:16 pm

Ad blocking, which was once treated as a mortal threat to publishers, has now become a chronic condition: They might die with it, but they’re more likely to have been killed by other causes. The good news: ad blocking rates appear to have flattened — and crucially haven’t yet made the leap to mobile, where most traffic…

New Executive Summit Helps Marketers Optimize Their Branded Content Technology Strategy
February 17, 2017 at 12:00 pm

UPDATE: This article has been updated to reflect the addition of Robert Rose, Chief Strategist for the Content Marketing Institute, as Co-chair of FUSE Enterprise. Publishing Executive, the leader in strategic insight on the media industry, is thrilled to announce the launch of FUSE Enterprise: The Convergence of Technology & Branded Content. FUSE Enterprise is…

How Meredith Fuels Its Revenue Growth Across Channels
February 16, 2017 at 1:31 pm

Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group. “It's a great milestone for us as a company,”…

Are Publishers Ignoring the Upsides of Distributed Content?
February 16, 2017 at 1:29 pm

Last week I wrote about how most publishers don’t have a plan in place to manage the opportunities and costs associated with distributed content. In my book, that’s a missed opportunity. Publishers don’t disagree. When we surveyed publishers about distributed content, they overwhelming responded that the biggest opportunities they see for distributed content is as…

Fast Company Rolls Out Mobile Video, OTT Apps
February 16, 2017 at 1:05 pm

Business magazine Fast Company is debuting a suite of applications focusing on providing experiential and video content to interested users’ mobile and over-the-top devices. The apps will be produced in partnership with media technology company Maz, through its TVX platform, which powers over 1,000 apps across mobile, OTT, and the web. Fast Company already touts…

HBO Chief on Attracting Audiences: Talent + Content = Subscribers
February 16, 2017 at 12:53 pm

At last week’s American Magazine Media Conference, perhaps the best wisdom shared didn’t come from the mouth of one of the many magazine publishers that took the stage, but rather HBO chairman and CEO Richard Plepler. In a session titled Building Addicts: How HBO Hooks Subscribers, Plepler revealed how HBO managed to more than double…

How Platforms Get Publishers to Play the Access Game
February 15, 2017 at 2:04 pm

When Apple News launched, The Washington Post made all its content available on the news aggregation app. Since then, it’s lobbied successfully for Apple’s editors to promote Post stories on the app. And now, every day for the first few months of the Trump administration, the Post is creating a special “First 100 Days” story…

Do Magazines Still Need a Publisher in a Digital Media World?
February 15, 2017 at 1:59 pm

The title of publisher is quickly vanishing from the magazine industry as company after company eliminates the title. Condé Nast started off the year by announcing that going forward there would be no need for “publishers” as they were being replaced with “chief business officers” as the company tried to grow cross-brand advertising. “We’re modernizing…

Video: How GEN Coverts Online Readers Into Valuable Leads
February 15, 2017 at 10:37 am

Many publishers use data analytics tools to identify reader interest and pinpoint trending topics. But what is the best way to put these insights into action? How can publishers translate reader interest into new revenue opportunities? Omeda CRO James Capo says that reader interest creates an opportunity for publishers to collect more data about their…