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Bots, GDPR and Second-Party Data: Why Data Quality is King in 2018
January 19, 2018 at 12:31 pm

With 2017 now behind us, it’s time for publishers and advertisers to look ahead. Data -- and the insights they provide -- will continue to play a role for marketing campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly focused on how to get their hands on only the best-quality insights…

Press Release: Farm Journal Expands Data & Analytics Capabilities with Acquisition of Market Research Service
January 19, 2018 at 12:06 pm

LENEXA, Kan. (January 17, 2018) - Farm Journal announced today the acquisition of Market Research Data Service (MRDS). Owner and CEO Matt Yaske has joined Farm Journal as Senior Data Architect. The acquisition significantly enhances Farm Journal’s market-leading data analytics capabilities and integrates proprietary MRDS algorithms directly into Farm Journal’s Farm Reach database. It also…

Britain's Informa Seals $5.2 Billion Deal for Events Organizer UBM
January 19, 2018 at 11:52 am

Britain’s Informa (INF.L) struck a deal to buy conference organizer UBM (UBM.L) for 3.8 billion pounds ($5.2 billion) in cash and stock on Wednesday, forming a world-leading business events and exhibitions group worth 8 billion pounds. The deal, which comes almost a decade after UBM tried to buy Informa, will give it greater scale and…

Bonnier Slashes Magazine Staffs as Five Titles Go All Digital
January 19, 2018 at 11:50 am

In one of the biggest bloodbaths yet to hit a major legacy publisher, Bonnier cut 17 percent of its US workforce, or about 70 positions, as it converted five of its leisure-time print magazines to all-digital and gutted the staff of foodie title Saveur while cutting its frequency. Bonnier Corp. is the US arm of…

Press Release: Veteran Printing Industry Thought Leader Denise Gustavson to Lead NAPCO Media’s Printing, Packaging, and Publishing Group
January 19, 2018 at 10:37 am

PHILADELPHIA (January 18, 2018) - Industry thought leader Denise M. Gustavson has been tasked with leading NAPCO Media’s Printing, Packaging, and Publishing Group, which includes Printing Impressions, packagePrinting and In-Plant Graphics magazines, among other brands, as Editorial Director. “I’ve always admired and loved the creativity and the entrepreneurial spirit print providers in the visual and graphic…

What Is Natural Language Processing And Affective Computing?
January 18, 2018 at 10:11 am

By Mark Esposito, Grenoble École de Management (GEM); Kariappa Bheemaiah, Grenoble École de Management (GEM), and Terence Tse, ESCP Europe What are the natural extensions of machine learning (ML) and deep learning as well as natural language processing (NLP) and affective computing (AC)? To many people, what distinguish machines from humans is emotion. True, some…

What Can We Learn From Publishers’ Pivot to Video?
January 17, 2018 at 3:36 pm

With the hindsight offered by a new year, publishing’s “Pivot to Video” seems like a moment of collective madness best assigned to a less enlightened time (2017). But what ended up as a bad joke, started out as a serious response to shifting market conditions. And working on the premise that those who fail to…

Influential Publication The Awl Shuts Down Amid Downturn in Web Publishing
January 17, 2018 at 10:52 am

After a nine-year run, the small but influential website The Awl is shutting down, along with its sister publication The Hairpin. The sites are the latest in a string of small publications to struggle amidst a changing digital-media landscape. “It is with a mixture of disappointment and relief that we are announcing the cessation of…

Cold, Hard Numbers Will Drive Stories On This Internet-Crawling Company’s New Media Arm
January 17, 2018 at 10:43 am

Google Trends, but for more than just searches and not freely public. The Bloomberg Terminal, but for data trails over time. Alternative data, but for journalists. (The Wall Street kind, not the Kellyanne Conway kind.) The price of a Chipotle burrito bowl, but comparing the price differences across zip codes. Thinknum Media launched this morning…

Facebook Killing News is the Best Thing That Ever Happened to News
January 16, 2018 at 4:21 pm

On January 12, Facebook announced that it would begin to de-prioritize news publishers and their stories in users’ News Feed over highly engaged-with content shared between friends and family. In December, the social network began spinning down its efforts around live video and the news video that publishers had been pushing. The message is clear:…

Slate Says Podcasts Are Now 25 Percent of Revenue
January 16, 2018 at 4:03 pm

In the scramble to serve Facebook, publishers have pivoted to video, with some disastrous results. Not Slate. It is betting big on text and podcasting this year, supported by new hires, ad strategy and site design. “The big story is, we’re pivoting to words,” said Julia Turner, editor of Slate. “We’re going to be experimenting…

The 3 Hard Truths Publishers Must Face in 2018
January 16, 2018 at 8:00 am

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year of significant change, but few agree on the best strategy and direction. Is 2018 to be the year of last-ditch battles for survival, or will…

How the EU’s New ePrivacy Regulations Could Profoundly Impact All Media
January 15, 2018 at 11:20 am

From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation (GDPR) will be enforced bringing new controls on the collection of data. However, as Oliver von Wersch, founder and CEO Vonwerschpartner Digital Strategies and ex MD of G+J digital products…

Press Release: SourceMedia Launches ABM Product SourceSelect+
January 15, 2018 at 9:50 am

NEW YORK (January 11, 2018) – SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, announces the launch of SourceSelect+, an account-based marketing (ABM) product that analyzes SourceMedia’s first-party intent data to identify those prospects who are in-market for a client’s product(s). SourceSelect+ is the next evolution…

How TheStreet Used Predictive Data Models to Optimize Pricing & Renewals
January 15, 2018 at 9:05 am

Jill Marchisotto, senior director of marketing at the financial news brand TheStreet, was brought on in 2016 with the task of improving retention while optimizing subscription prices. TheStreet varied pricing for individuals in the past, charging more to subscribers that were willing to pay a higher price and less to those who weren't, but there…

The Facebook Apocalypse Just Hit, But Don't Freak Out
January 12, 2018 at 1:55 pm

Facebook just reduced the organic reach of your page to 0%. The good news, however, is that there is a way for publishers to still use Facebook to grow their business. You've probably read the news from yesterday of big changes at Facebook. The news feed is going to further prioritize posts from people over…

Press Release: Pageant Media Announces the Acquisition of Institutional Investor Journals
January 12, 2018 at 1:32 pm

Pageant Media, the business information specialist, today announces the acquisition of Institutional Investor Journals (II Journals), a business which produces in-depth, original and practical research in global investment and finance aimed at professional institutional investors. The portfolio consists of 12 titles, covering various disciplines in portfolio management and has an extensive online archive of almost…

Google Brings Its Different Payment Platforms Together Under the Google Pay Brand
January 12, 2018 at 1:24 pm

Google is simplifying the way it presents its different payments tools to consumers, uniting them under a new brand called Google Pay. In a Google blog post, Vice President of Product Management for Payments Pali Bhat described this as more of a rebranding than a change to the underlying products or technology. He said the…