Search Results

Terms
Category
Kind
Author
 
Sort
Press Release: Amazon Launches Subscription Marketplace for Magazines, Newspapers, Online Learning
April 24, 2017 at 1:50 pm

SEATTLE--(BUSINESS WIRE)--Amazon.com (NASDAQ:AMZN) today announced a self-service subscriptions marketplace that allows digital subscription providers to reach millions of Amazon customers. Subscribe with Amazon is a new way for subscription businesses to sell on Amazon, offering them targeted customer exposure through popular discovery features such as search and recommendations while also providing customers with a simple…

Yahoo’s Demise Is a Death Knell for Ad-Driven News Orgs
April 24, 2017 at 1:30 pm

Yahoo filed its final quarterly report this week. And just like that, the once-mighty tech firm is exiting public trading. The company has been unraveling—slowly and spectacularly—for more than a decade now. But this particular moment is a good one for reflecting on how Yahoo’s troubles are likely to be replicated in a wave across…

The NYT Brings Its News – And a Mini-Crossword – to Snapchat Discover
April 24, 2017 at 1:26 pm

The New York Times announced today it’s joining Snapchat Discover – the feature in Snapchat which includes updates and news from a variety of media publications. The paper’s “daily edition” on Snapchat will include a handful of The NYT’s stories, distilled down to the quick, more consumable format that’s common on the medium, and will heavily…

Media Sellers Need to Think "Beyond the File" to Successfully Sell Data
April 24, 2017 at 10:05 am

Today media salespeople need to be data-savvy because selling data about one's audience is critical to most advertising deals. Whether publishers offer lead generation or industry research, advertisers are looking for more powerful ways to connect with consumers and businesses. In this video, media sales expert and former Cygnus CEO John French explains how media…

Facebook Is Looking to Hire a Head of News Products to Combat Fake News
April 21, 2017 at 2:02 pm

Facebook is looking to hire someone to head up its news products, a significant new role charged with helping to combat the proliferation of so-called fake news on its service. Facebook is talking to veterans of both the tech and media industries, according to multiple sources, but is having trouble finding someone with both the…

Here’s Why a Google-Powered Ad Blocker Is a Really Bad Idea
April 21, 2017 at 1:32 pm

It seemed like a relatively minor piece of news, all things considered. Google, according to a Wall Street Journal report, is thinking about including an ad-blocking feature in the next version of its Chrome browser. Sounds like a handy feature, right? It may indeed be a handy feature for users. But the closer you look…

F+W Media Taps Power of Alternative Distribution
April 21, 2017 at 10:33 am

This week F+W Media announced a unique distribution partnership with URP Music Distributors. The vinyl record distributors will place F+W’s magazine Goldmine, a music title geared toward record collectors, in over 600 independent record stores. The initial distribution of the title will launch on April 22nd, also known as Record Store Day. The Goldmine distribution…

Press Release: National Geographic Launches Further Community Digital Network
April 20, 2017 at 2:14 pm

(WASHINGTON, DC - April 18, 2017) - For over a century, National Geographic has been an iconic brand that gives a platform to the best storytellers in the world. Today, National Geographic announces a new digital venture, The National Geographic Further Community, to advance the brand's pivotal role in science and exploration by partnering with…

4 Media Tech Trends That Aren’t Going Away
April 20, 2017 at 1:08 pm

Many predictions about how technology will shape the media business were made when we hosted the FUSE Media Summit last year. Yet in the eight months since, a handful of these ideas are proving to have sustaining impact on how publishers do business. Here we revisit a panel discussion featuring three executives from IBM Marketing…

IBM, Parse.ly & BlueConic on the Biggest Trends in Media Technology
April 20, 2017 at 1:06 pm

In this video, three executives from IBM Marketing Cloud, Parse.ly, and BlueConic share their ideas on the technology trends that will disrupt and uplift the publishing business. Topping their lists are personalization, artificial intelligence, savvy tech integration, and quality content.

City Magazines, Dependent on Print, Face Uncertain Future Amid Wave of Deals
April 20, 2017 at 11:58 am

On my first day of work, at my first job in city magazines, Champagne was served in the lobby. I was in the Indianapolis headquarters of Emmis Communications, home of my new employer, Indianapolis Monthly magazine. Emmis, which was predominantly a radio company, had just been named to a Best Places to Work list. But…

The Biggest Shift in B2B
April 19, 2017 at 3:39 pm

What's the biggest shift in B2B advertising? Native ads are up 17% and video ads are up 36%. As a publisher, see how you can expand your digital offerings in mobile, video marketing, native and high-CPM ads to drive more revenue.

Press Release: MAZ Digital Taps SpotX to Power Advanced Ad Serving in OTT App Environments
April 19, 2017 at 1:34 pm

DENVER, CO – April 19, 2017 – MAZ Digital has selected SpotX as its premier technology partner for video ad serving on their TVX platform, giving its network of broadcast and video publishing partners instant access to over-the-top (OTT) app monetization solutions. The New York-based media technology company, launched TVX to provide turnkey OTT app…

Mark Zuckerberg Sees Augmented Reality Ecosystem in Facebook
April 19, 2017 at 1:24 pm

SAN JOSE, Calif. — Facebook’s chief executive, Mark Zuckerberg, has long rued the day that Apple and Google beat him to building smartphones, which now underpin many people’s digital lives. Ever since, he has searched for the next frontier of modern computing and how to be a part of it from the start. Now, Mr.…

Everything You Wanted to Know About Social Video But Were Afraid to Ask
April 19, 2017 at 9:46 am

Video is well on the way down its path toward total domination of the digital landscape. Cisco estimates that by 2020 a million minutes of video content will cross global IP networks every second. And there’s good reason for the massive increase in video traffic: people like to watch. We’re wired to. We process visuals…

Publisher Business Models in the Age of Platforms
April 18, 2017 at 1:55 pm

It is perhaps time for publishers to focus less on how to further improve the content they produce and focus more on fixing their business model. To be less concerned about reach, and focus more on the Average Revenue Per User (ARPU) they generate. This is according to Greg Piechota, research associate at Harvard Business…

Modern Luxury Buys Greengale Publishing
April 18, 2017 at 1:46 pm

Modern Luxury, the regional magazine publisher controlled by the Dickey family, confirmed it has finally purchased Greengale Publishing, owners of Hamptons, Gotham, Ocean Drive and L.A. Confidential among other magazine titles. Modern Luxury CEO Michael Dickey said he does not plan to close any of the newly acquired titles despite overlap in a number of…

How Publishers Can Use a CDP to Manage, Analyze & Act on Their Data
April 18, 2017 at 11:46 am

Today’s publishers can gather more types of information than ever about their customers: subscriptions, of course, but also pages viewed, content downloaded, comments posted, ads clicked or ignored, products purchased, external audience memberships, opt-in and opt-out requests, and plenty more. Customer Data Platforms (CDPs) are packaged software designed to gather data from all those sources,…