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What Does a 16% Decline in Magazine Ads Mean for the Industry?
July 28, 2017 at 2:55 pm

Let's be honest, although many attempt to do so, there is no way to find a positive spin to the data in this industry-wide report showing magazine ads down another 16%. As an industry, we have seen negative numbers every year for a decade. Were you expecting a change? Newsstand sales of magazines have plummeted…

Emerson Collective Agrees to Buy Majority Stake in The Atlantic
July 28, 2017 at 2:05 pm

Emerson Collective, the philanthropic organization founded by Laurene Powell Jobs, announced on Friday that it has agreed to buy a majority stake in The Atlantic, the storied magazine of news and letters that has chronicled current affairs for more than a century. The specific terms of the deal, which will close in about a month,…

Google Is Testing Autoplay Videos Directly in Search Results
July 27, 2017 at 2:07 pm

Google has begun testing putting one of the most divisive features of the modern web experience, the auto-playing video, directly into search results. The feature, which puts the autoplaying video at the top of search results as part of the knowledge panel for certain searches, was spotted by Jennifer Slegg for search specialist site the…

Here's How Time Inc. Is Telling Employees That It's Selling the Magazines They Work for
July 27, 2017 at 1:58 pm

Time Inc. is trying to sell Coastal Living, Sunset and Golf magazines, as part of its attempt to go from print publisher to digital-media producer. It's a huge transformation. The company's already cut 300 jobs and is also looking to sell a majority stake in Essence. When Time Inc. lets staffers know that their publications are up…

Long Form Content Boosts Engagement, But How Can Publishers Do It Right?
July 27, 2017 at 11:37 am

There’s nothing new under the Sun. Even that saying is way older that you think, at least 2,000 years’ old, appearing in the Hebrew Tanakh in the book of Ecclesiastes… What has been will be again, What has been done will be done again; There is nothing new under the sun. That’s only slightly older…

Gawker Media to Sell Flagship Site, Hulk Hogan to Receive 45% of Proceeds
July 26, 2017 at 2:24 pm

More than a year after shutting down, the domain name Gawker.com is for sale, according to the Wall Street Journal. Advisers overseeing the Gawker Media LLC bankruptcy estate have started exploring possibly a possible sale of the flagship site, which will include the Gawker brand, domain name, social media accounts and all archived stories, the Journal…

Time-Based Ad Sales? Publishers Still Weighing Promise And Risk
July 26, 2017 at 1:30 pm

The idea behind time-based ad sales started circulating in 2013 when an advertising director at the Financial Times proposed that time could be used as a currency to trade. Over the intervening years, awareness of the concept has spread and a small group of publishers, including the FT and the Economist, has actually begun selling…

Bloomberg Businessweek Launches Mexico Edition
July 21, 2017 at 2:58 pm

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition. The magazine will include local content from Mexico-based Bloomberg News and El Financiero journalists. The first seven issues of Bloomberg Businessweek México will be included with the El Financiero newspaper at no additional cost. The magazine will be…

First Look Media’s Topic.com Is Leaning on Video And Illustrations to Tell Stories
July 21, 2017 at 2:56 pm

It was circa 2010 when Anna Holmes says she started to fall out of love with digital media. The web, once an exciting place where discussion could flourish, had, in Holmes’ view, become home to a series of parallel monologues as people increasingly talked at each other. Hot takes had taken over the web —…

B2C Publishers, It's Time To Up Your Data Game & Steal a Page from the B2B Playbook
July 21, 2017 at 2:16 pm

B2B publishers have excelled in recent years in getting to know their audience members across platforms. Using a variety of products, from newsletters to events and elearning, B2B publishers have discovered exactly who their readers are, what type of content they enjoy, and can even predict their future behaviors. On the consumer side, publishers tend…

The Problem with Short-Sighted Metrics
July 21, 2017 at 2:00 pm

Today, publishers have many metrics that measure media impact. They use tools that optimize for pageviews, total time reading, engagement, commenting and sharing. They all measure what’s trendy and trending. What seems to be lacking, however, is a media metric that measures enduring long-term impact. So much of the content that flows through the media…

Vice Media Laying Off 2% of Staff Amid International, Video Expansion
July 21, 2017 at 1:56 pm

Vice Media is laying off about 2% of its 3,000 employees across multiple departments while at the same time the company is looking expand internationally and ramp up video production, Variety has learned. The layoffs of about 60 staffers are taking place Friday, according to a source familiar with the situation. The cutbacks affect personnel in sales,…

Hearst's Pioneer Woman Magazine Expands in Second Outing
July 21, 2017 at 10:01 am

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September. The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond, who hosts the "Pioneer Woman"…

Video: Native Advertising Has to Be Done by the Editorial Team
July 21, 2017 at 9:57 am

Traditionally publishers have preferred a sharp divide between Church and State — meaning the editorial and the commercial side of the business. At least they would be hard-pressed to say anything else. However, Pete Wootton, managing director of digital at Dennis Publishing, thinks that it’s necessary to mix the two when it comes to native…

Rodale Sets Deadline for Prospective Buyers to Make Bids
July 20, 2017 at 1:59 pm

Rodale, publisher of Men’s Health, Women’s Health, Runner’s World, Prevention and Bicycling, has set an Aug. 3 deadline for prospective buyers to submit first-round bids for the family-owned publisher. The sleepy Emmaus, Pa., company has attracted an assortment of tire kickers for the outfit, which saw its revenue tumble to $225 million last year with…

10 Questions for James Hewes, Incoming FIPP President and CEO
July 19, 2017 at 4:03 pm

One of the first objectives for James Hewes, incoming President and CEO of FIPP, is for the organization to ensure it better reflects and addresses the needs of members and prospective members – across all platforms, including print. The opportunity for FIPP is immense, but it has to adapt and evolve to fully deliver in…

BuzzFeed’s New Audio Morning Briefing Was Made for Amazon Alexa
July 19, 2017 at 3:58 pm

Instead of waking up and checking their phones for the latest push notifications, newsletters or podcast episodes, BuzzFeed's audience can now just ask for the morning's top news. The digital news organization launched a new morning briefing Wednesday that was made for smart speakers with hands-free voice services, such as the Amazon Echo. The briefing, titled Reporting to You,…