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Time Inc. Admits It’s Looking to Sell Several Assets
September 25, 2017 at 2:09 pm

Time Inc. finally came clean on an expanded list of assets it’s seeking to sell. The publishing giant will try to unload its 700-person Time Customer Service unit and its UK division, it revealed in a regulatory filing on Friday. The Post had reported as far back as July 27 that the two assets were…

The Not-So-Glossy Future of Magazines
September 25, 2017 at 2:00 pm

One evening in mid-September, a gaggle of writers and bon vivant editors gathered by the outdoor fireplace and ivy-covered trellis of a West Village tavern. Steak was served, and the toasts lasted late into the night, the revelry trickling out to the nearby sidewalk. It could have been a scene from the Jazz Age heyday…

Whether Print Magazines Are Dead Or Alive Depends on Your Business Model
September 21, 2017 at 5:35 pm

Friedrich Nietzsche once said, "There are no facts, only interpretations." That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. How many headlines have you seen that report that "Print is dead" or "Print is alive" or "Print…

Quartz's Updated App Will Feature AR in Stories
September 21, 2017 at 5:08 pm

Of all the emerging technologies that Apple has its eyes on, CEO Tim Cook has seemed particularly excited about augmented reality. Before long, many people will “have AR experiences every day, almost like eating three meals a day. It will become that much a part of you,” Cook predicted at a tech conference last year. Developers…

USA Today Network Unveils Special VR Project on Border Wall
September 21, 2017 at 5:00 pm

The USA Today Network has unveiled an ambitious project to document the border wall with Mexico. It collaborated with local newsrooms in California, Arizona, New Mexico and Texas to produce a mix of virtual reality experiences, aerial and 360 videos, interactive maps, documentary reports, photos, podcasts and articles. The project, called “The Wall,” was created…

Publishers, Pick Your KPIs And Stick With Them
September 21, 2017 at 1:51 pm

News publishers reassure themselves with the number of Key Performance Indicators at their disposal. The selection of gauges is always indicative of business priorities (or lack of thereof). This is an ongoing discussion I have with publishers and digital marketeers: Which indicators should be prioritized? The "obvious" answer is: it depends on your business model,…

Following Its Success With Slack, Harvard Business Review Expands Bot Strategy
September 21, 2017 at 1:48 pm

Harvard Business Review last week launched their new bot on Facebook Messenger, building on their success with a similar bot on Slack. The aim is to increase the number people having regular, frequent interactions with HBR to ultimately have them subscribe and/or up loyalty. “Our focus has been on how we increase the number of…

An International Case Study in Multi-products and Sales Channels
September 21, 2017 at 1:32 pm

Software with the capability to manage a multitude of functional needs is vital to a publisher’s success but choosing the right partner who can work side-by-side to meet the needs of the future is just as crucial. See how Bayard has achieved both by partnering with AdvantageCS.

Google, Apple Leave Publishers in the Dark on Ad & Cookie Blocking Browser Updates
September 21, 2017 at 10:54 am

Today, if you wanted an ad blocker to be operational on whichever browser you most often use to surf the web, you would need to go through the somewhat arduous process of actually turning it on. For many of us, that process would involve a fair bit of downloading and Googling, and perhaps a little…

WAN-IFRA Says That "Reluctance to Innovate" Is a Top Concern for News Execs
September 20, 2017 at 2:45 pm

 “What is the single most important risk to your news organizations’ future success?” The top answer, according to a new WAN-IFRA report that surveyed 235 news executives and other managers working in media across 68 countries, was “reluctance to innovate,” followed by concerns over finding new revenue streams and a sustainable business model. (Only 5…

ComScore Reports Mic's Traffic Has Plummeted After Pivot to Video
September 20, 2017 at 2:38 pm

Mic.com recently announced it was, like many digital publishers, "pivoting to video." In the meantime, readers appear to be pivoting away from its website. At least that's what web traffic tracker comScore says. Back in December 2015, Mic.com's audience peaked at nearly 21.5 million monthly visitors in the U.S., according to comScore. Since that zenith,…

Press Release: HousingWire launches HW Content Solutions, Naming Sarah Wheeler Managing Editor
September 19, 2017 at 1:58 pm

DALLAS, TX (September 19, 2017) — HousingWire just announced the formation of HW Content Solutions. Led by Managing Editor, Sarah Wheeler, HW Content Solutions will be focused on brand journalism solutions that allow brands to reach HousingWire’s desirable audience of mortgage and real estate finance decision makers. Sarah Wheeler, Managing Editor,…

2018 Print Forecast: Paper Prices & Postal Rates Will Rise
September 19, 2017 at 1:51 pm

Declining demand is supposed to cause lower prices, but the magazine industry’s key suppliers are likely to defy the law of supply of demand in 2018, with both paper companies and the U.S. Postal Service raising prices by a little – and perhaps by a lot. Yes, folks, it’s that most wonderful time of year,…

Profits Drop at The Economist After 'Painful' Year
September 19, 2017 at 10:32 am

A dramatic decline in advertising revenue contributed to a “painful” year for The Economist as it suffered an 11% drop in profits despite raising subscription prices by 20%. In its annual report, the weekly magazine said nearly a fifth of sales came from advertising, compared with 23% in 2015 and 40% seven years earlier. Chris Stibbs,…

Why the Days of the ‘Celebrity Editor’ Are Now Over
September 19, 2017 at 10:28 am

With dizzying speed, four long-serving magazine editors of some of the most prestigious glossies in America — Vanity Fair, Glamour, Elle and Time — said they were packing it in. In a week, names that were the foundation of the magazine biz for years — Graydon Carter, Cindi…

Press Release: NewBay Names Joe Territo Chief Content Officer
September 18, 2017 at 2:44 pm

NEW YORK, NY (September 6, 2017) — Joe Territo has been named Chief Content Officer of NewBay, a new position established to intensify audience engagement with communities that connect business purchase decision makers to product and service providers, CEO Steve Palm announced today. Territo will focus on enhancing creation, packaging and delivery of critical information…

How Will Universal User ID Impact Publishers' Programmatic Advertising?
September 18, 2017 at 2:28 pm

Back in May, MediaMath, Acxiom/LiveRamp, Index Exchange, Live Intent, and a few other prominent, non-Google/non-Facebook, ad technology players made an eye-opening statement by announcing their intention to create a “Coalition for Open IDs.” Their goal is to create a single universal ID that connects someone’s identity across all devices and participating providers. Not much has…

Hearst Believes It Can Challenge Facebook And Google by Thinking Like Amazon
September 18, 2017 at 2:06 pm

Hearst Magazines is taking the duopoly head on. In fact, the venerable media company, which publishes magazines like Cosmopolitan and Elle, says it not only has more powerful advertising data than Facebook in some cases but can also be mentioned in the same breath as the ongoing obsession for everyone in media and advertising: Amazon.…