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Wait! Don't Kill That Magazine
April 23, 2018 at 9:57 am

As if plummeting ad revenue and rising paper prices weren’t bad enough, now the threat of skyrocketing postal rates has successful publishers like ESPN and Meredith talking about shutting down magazines. But euthanizing money-losing titles isn’t always the best answer. Just because your accounting system says the magazine is unprofitable doesn’t mean you’ll be better off ceasing publication. (I…

Once Focused on Scale, Hearst is Cutting Back on Aggregation and Viral Fluff
April 23, 2018 at 9:53 am

Digital scale used to be the watchword at Hearst Magazines, but it’s now joining the stampede to original reporting. Back in January 2017, only one of the company’s top 50 stories included some research or reporting or both, said Kate Lewis, svp and editorial director of Hearst Magazines Digital Media. The vast majority of those…

What Procrastinating Publishers Need to do to Get GDPR Compliant Before May 25
April 23, 2018 at 9:26 am

In just over a month, on May 25, 2018, more than 500 million citizens of the European Union will come under the protection of the General Data Protection Regulation (GDPR). But you’re a North American publisher, so why should you care what they get up to on the other side of the pond? Mainly because…

The Return of MAD Magazine
April 20, 2018 at 10:44 am

MORE THAN 40 years ago this month, MAD Magazine founder William M. Gaines managed to outrage hundreds of his loyal readers, all by barely lifting a finger. For the April 1974 issue of his happily juvenile comedy rag—a mix of pop-culture parodies, political humor, and sound-effect-saturated comic strips—Gaines’ staff went with a cover illustration guaranteed to shock school…

RockYou Media Relaunches 'LittleThings' Site
April 20, 2018 at 10:22 am

On February 28, viral website LittleThings posted its last piece, stating that would be its last day of business. The website, which saw much of its traffic come from Facebook, had become the first victim of the social network's algorithm change, which de-prioritized posts from brands and publishers. LittleThings had nearly 60 million comScore unique viewers, including 7 million…

See What Past Attendees Have To Say About FUSE Media
April 19, 2018 at 9:45 am

Happening Oct. 1-3 in Philadelphia, this elite summit connects leaders from across the media & technology spectrum. Designed to accelerate the adoption of technology in media, FUSE is a free, all-inclusive experience for qualified attendees.

FUSE Media Summit
April 19, 2018 at 9:43 am

An elite summit designed to cut through the noise & connect the most technological minds in media. A work hard, play hard atmosphere will enable attendees to absorb knowledge about new business opportunities and implementation strategies from tech providers and industry peers alike.

FUSE Media: The Convergence of Technology & Media
April 19, 2018 at 9:41 am

FUSE Media is an invitation-only, hosted summit created to enable leaders from across the media & technology spectrum to connect, exchange ideas, and build relationships.

FUSE Media | Oct. 1-3, 2018
April 19, 2018 at 9:39 am

The only hosted-buyer event that brings together highly-qualified publishing and media executives responsible for leading digital strategy with the technology providers that are transforming the industry.

3 Tips for Building Social Influencers into Your Editorial Strategy
April 19, 2018 at 8:00 am

A few years ago, I had the chance to hear Social Media Research Foundation talk about the impact of influencers on consumer goods and hotel brands. In two separate industry events, speakers explored the importance of identifying influencers and then leveraging those influencers to drive engagement with a brand. A few months back, I had…

Google Brings ‘Funding Choices’ Ad Messaging to More Countries & Adds Subscription Offer
April 18, 2018 at 9:23 am

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries. The program was created as part of Google’s “Coalition for Better Ads” efforts and is aimed to help publishers recover lost revenue from ad-blocking issues. The Funding Choices…

Apple Is Planning to Launch a News Subscription Service
April 18, 2018 at 9:19 am

Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. The Cupertino, California company agreed last month to buy…

Move Beyond Church & State to Realize the Full Power of the Publisher-Editor Relationship
April 16, 2018 at 1:53 pm

It’s no secret that the publishing industry is going through a rough patch. Print advertising continues to dry up, digital channels have turned out to be unreliable sources of ad sales, tech giants have inserted themselves between publishers and their readers, revenue is being soaked up by social media platforms and it’s exhausting to keep…

Google’s GDPR Approach Raises Publisher Concerns
April 16, 2018 at 9:54 am

There’s nothing like a deadline to spur action. The May 25 date for enforcement of the General Data Protection Regulation has led to a flurry of activity, as players large and small look to get compliant. While attention is squarely on Facebook’s data practices, Google has raised concerns among several publishers…

News Sites Take Battle Over Tweet To Appellate Court
April 16, 2018 at 9:49 am

Time, Gannett and other news organizations are asking a federal appellate court to decide whether embedding a tweet in a news article can infringe copyright. The publishers are seeking to immediately appeal an order issued by U.S. District Court Judge Katherine Forrest in New York,…

NBC News Shares How New Technology Helps Them Get Ahead
April 13, 2018 at 9:04 am

At the FUSE Media conference last fall, Alex Gittleson, Director, Digital and Cross-Platform, News Research, NBC News, sat down to talk about the changing technology needs at his organization. In particular, programmatic, he noted, has become a major cornerstone of their ad-buying experience, and social media platforms like Snapchat are beginning to play a larger…

Why Publishers’ Membership Programs Often Include Access to Editorial Staffers
April 13, 2018 at 8:51 am

Among publishers looking for the right consumer revenue recipe, access to editorial staffers is becoming a common ingredient. New York magazine’s membership program, New York by New York, is focusing on exclusive events, which are often hosted or guided by editorial staffers like food critic Adam Platt. The…

As Fusion Media Implodes, Will the Gawker Orphans Hit the Block?
April 13, 2018 at 8:44 am

It was around 2011 when Isaac Lee, then a 40-year-old news executive at the Spanish-language broadcaster Univision, saw the writing on the wall, and it read: multicultural millennials. So Lee and Univision made a bold, some thought outlandish, series of bets. It all began with Fusion, a general-interest Web site and corresponding cable channel launched in 2012…

Start Monetizing Your Audience Directly
April 12, 2018 at 11:39 am

The future of publishing depends on revenue diversification and direct audience monetization. Get the guide to learn how you can optimize your paywall strategy, maximize revenue, and stake your place in an ever-evolving industry.