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Bots, GDPR and Second-Party Data: Why Data Quality is King in 2018
January 19, 2018 at 12:31 pm

With 2017 now behind us, it’s time for publishers and advertisers to look ahead. Data -- and the insights they provide -- will continue to play a role for marketing campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly focused on how to get their hands on only the best-quality insights…

What Can We Learn From Publishers’ Pivot to Video?
January 17, 2018 at 3:36 pm

With the hindsight offered by a new year, publishing’s “Pivot to Video” seems like a moment of collective madness best assigned to a less enlightened time (2017). But what ended up as a bad joke, started out as a serious response to shifting market conditions. And working on the premise that those who fail to…

Influential Publication The Awl Shuts Down Amid Downturn in Web Publishing
January 17, 2018 at 10:52 am

After a nine-year run, the small but influential website The Awl is shutting down, along with its sister publication The Hairpin. The sites are the latest in a string of small publications to struggle amidst a changing digital-media landscape. “It is with a mixture of disappointment and relief that we are announcing the cessation of…

The 3 Hard Truths Publishers Must Face in 2018
January 16, 2018 at 8:00 am

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year of significant change, but few agree on the best strategy and direction. Is 2018 to be the year of last-ditch battles for survival, or will…

How the EU’s New ePrivacy Regulations Could Profoundly Impact All Media
January 15, 2018 at 11:20 am

From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation (GDPR) will be enforced bringing new controls on the collection of data. However, as Oliver von Wersch, founder and CEO Vonwerschpartner Digital Strategies and ex MD of G+J digital products…

Press Release: SourceMedia Launches ABM Product SourceSelect+
January 15, 2018 at 9:50 am

NEW YORK (January 11, 2018) – SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, announces the launch of SourceSelect+, an account-based marketing (ABM) product that analyzes SourceMedia’s first-party intent data to identify those prospects who are in-market for a client’s product(s). SourceSelect+ is the next evolution…

Ahead of AMMC, MPA President Urges Publishers to Remember Their Fundamental Value
January 10, 2018 at 1:42 pm

Editor's Note: Bob Sacks spoke with The Association of Magazine Media (MPA) president and CEO Linda Thomas Brooks about the upcoming American Magazine Media Conference (AMMC), which will be held on February 6th in New York City, as well as her views on the future of magazine publishing. In this interview, Brooks shares what she…

No Tracking, No Revenue: Apple's Privacy Feature Costs Ad Companies Millions
January 9, 2018 at 1:05 pm

Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked around the web. Advertising technology firm Criteo, one of the largest in the industry, says that the Intelligent Tracking Prevention (ITP) feature for Safari, which holds 15% of the…

6 Growth Opportunities for Publishers in 2018
January 9, 2018 at 8:00 am

Plummeting print advertising, continued newsstand decline, slow digital growth, and the loss of some leading titles. Let’s face it, 2017 wasn’t the greatest year for magazine media. But amidst the wreckage are some favorable trends and promising opportunities. Here are six that publishers should be looking to exploit in 2018: 1. Brand safety A year…

Press Release: NAPCO Media and 1105 Media Enter Reseller Partnership for Predictive ABM Platform
January 8, 2018 at 12:59 pm

PHILADELPHIA—January 8, 2018—NAPCO Media and 1105 Media Inc., two leading business-to-business (B2B) services providers, have announced that NAPCO Media will become a reseller of 1105’s new predictive account based marketing (ABM) platform, Prophyts. Prophyts, a portfolio company of 1105 Media, enables companies to reach potential buyers early in their purchasing journey—before they raise their hand…

Amazon Tips Its Hand on Alexa Ads
January 8, 2018 at 8:00 am

Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.

Purch Is a Publisher With a $24 Million Business in Licensing Ad Tech
January 4, 2018 at 1:09 pm

With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other publishers. Purch — a commerce-focused publisher that owns tech and product review sites such as Tom’s Guide, Top Ten Reviews and Live Science — is profitable. It makes about…

News Corp Launches New Ad Network to Take on Facebook/Google
January 3, 2018 at 1:58 pm

News Corp is taking aim at the digital-ad dominance of Google and Facebook with a new platform to let advertisers reach audiences across all of its online properties. The new platform, called News IQ, will pull audience data from sites like The Wall Street Journal, New York Post and Barron's and give advertisers a way…

We’re Already Seeing the Fallout From Apple’s War on Cookies
January 2, 2018 at 12:58 pm

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only speculation: Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser in September, is taking a heavy toll on retargeters and industry players that rely on…

A Bunch Of Digital Publishers Bought Cheap Traffic And Later Found Out It Was Fraudulent
January 2, 2018 at 12:46 pm

This summer, Ozy.com, a news site that’s raised more than $35 million in funding from high-profile investors, published a group of articles in an ongoing series about how companies and entrepreneurs are trying to be a positive force in their communities. The content was created as part of a partnership with JPMorgan Chase, whose logo…

Chrome Will Start Blocking Ads on February 15
December 21, 2017 at 10:52 am

In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now the company has committed to a date: Chrome’s built-in ad-blocker will start working on February 15, 2018. Interestingly, this date does not appear to be tied…

Year One of FUSE Enterprise Summit Sheds Light on Complex MarTech Landscape
December 14, 2017 at 1:42 pm

It’s not news that a cornucopia of digital technologies are required to drive marketing today. That doesn’t mean that pulling all these technologies together into a well-oiled machine and providing seamless customer experiences is an easy task. In fact, it’s quite hard. Add in the nuanced challenges that content marketing introduces to the equation –…

Why Marketers Can’t Count Out Print in 2018
December 13, 2017 at 2:56 pm

Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception media buyers have of print as a viable marketing mechanism. Linda Thomas Brooks, president and CEO of the Association of Magazine Media (MPA), argues that…

How Brands Secretly Buy Their Way Into Forbes, Fast Company, And HuffPost Stories
December 11, 2017 at 1:56 pm

In late October, TechCrunch editor-at-large John Biggs noticed a Facebook Messenger request from someone he didn’t know, a man named Varun Satyam. When Biggs accepted the request, Satyam introduced himself as a marketer for technology startups. He was looking for coverage of some clients, he said, and he was willing to pay Biggs to write…

No Longer Just Purveyors of Ad Space, Publishers Must Learn to Sell Their Content Expertise
December 7, 2017 at 10:12 am

Forrester predicts that 2018 will be the year that the display advertising bubble bursts, and that brands will significantly reduce their ad spend. In a recent report sharing 2018 forecasts, Forrester writes, “CMOs can’t defend underperforming media spend focused on customer acquisition as churn rates escalate or stand idly by as digital platforms threaten to…