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Google Brings ‘Funding Choices’ Ad Messaging to More Countries & Adds Subscription Offer
April 18, 2018 at 9:23 am

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries. The program was created as part of Google’s “Coalition for Better Ads” efforts and is aimed to help publishers recover lost revenue from ad-blocking issues. The Funding Choices…

Move Beyond Church & State to Realize the Full Power of the Publisher-Editor Relationship
April 16, 2018 at 1:53 pm

It’s no secret that the publishing industry is going through a rough patch. Print advertising continues to dry up, digital channels have turned out to be unreliable sources of ad sales, tech giants have inserted themselves between publishers and their readers, revenue is being soaked up by social media platforms and it’s exhausting to keep…

Google’s GDPR Approach Raises Publisher Concerns
April 16, 2018 at 9:54 am

There’s nothing like a deadline to spur action. The May 25 date for enforcement of the General Data Protection Regulation has led to a flurry of activity, as players large and small look to get compliant. While attention is squarely on Facebook’s data practices, Google has raised concerns among several publishers…

Snap is Testing Commerce with Snapchat Discover Publishers
April 11, 2018 at 10:55 am

Snap has been stepping up efforts to curry favor with publishers, especially as publishers continue to feel the impact of Facebook’s news feed changes. Its newest pitch: commerce. Snap has begun testing a commerce function within a handful of Snapchat Discover publisher channels, according to multiple…

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech
April 11, 2018 at 8:00 am

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

Blockchain Impacts On Marketing, Publishing Could Be Far-Reaching
April 9, 2018 at 10:39 am

Blockchain has the potential to profoundly change a broad swath of industries, but perhaps none more dynamically than marketing – and that change may already be underway. The most obvious impacts will be on security, privacy and authentication, but blockchain also represents an…

Facebook Data Changes Create Sales Opportunities for Publishers
April 9, 2018 at 10:10 am

Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information.  Cambridge Analytica, a third party data brokerage firm, and Facebook are now the subjects of multiple investigations for the improper use of user data to target political advertising on Facebook. Since the revelation, Facebook…

Why Meredith is Serving Up More Shoppable Content on its Food Sites
April 6, 2018 at 12:09 pm

Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is trying to serve up products that address both problems. The women-focused publisher partnered in March with eMeals, a subscription meal-planning app, where editors from Better Homes and Gardens, EatingWell and Allrecipes contribute meal plans and…

What the ‘Pivot to Video’ Looks Like at Condé Nast
April 6, 2018 at 12:04 pm

It took three men two hours to shoot a 63-second overhead instructional video of Laura Rege, a recipe developer, making a cake for Bon Appétit — what people in the food-video industry call a “hands and pans.” At the Kitchen Studio, Condé Nast’s new 7,000-square-foot space in Industry City…

What Facebook’s Ban of 3rd Party Data Means for Media Companies
April 2, 2018 at 12:18 pm

Over the past few days, Facebook announced two significant changes positioned as privacy enhancing moves.  One of those changes went under the radar, but the other change has some people steaming mad, some stock prices plunging and most people asking the question “what does this mean for me?”  For media and publishing companies, this shift…

Publishers Bristle at Agencies’ Demands for First-Party Data
April 2, 2018 at 10:34 am

Ad agencies using data to retarget publishers’ audiences is nothing new. But multiple publishers said they’re getting more frequent, onerous demands from ad agencies wanting to get their hands on that audience data. Sometimes agencies merely ask for the audiences’ social media IDs so the agency could retarget them on Facebook, using people’s Facebook’s IDs.…

Press Release: Meredith Corporation To Sell Meredith Xcelerated Marketing To Accenture
April 2, 2018 at 10:18 am

DES MOINES, Iowa, March 29, 2018 /PRNewswire/ - Meredith Corporation (NYSE: MDP; meredith.com) announced today that it has entered into an agreement to sell Meredith Xcelerated Marketing (MXM) to Accenture.  "MXM has been an important contributor to Meredith's business over the years, and we are very proud of the groundbreaking work our employees have accomplished," said Tom Harty, President…

Ad Industry Sources Slam Facebook's Latest Privacy Move
March 30, 2018 at 11:22 am

Facebook's move to block third-party data providers from its advertising platform limits what companies know about users' shopping habits – and renders an industry of personal information brokerage less effective. But industry insiders say that the move is mostly about optics, and could actually increase Facebook's control…

Fraudulent Web Traffic Continues to Plague Advertisers
March 30, 2018 at 11:17 am

Web traffic is rife with bots and non-human traffic, making it difficult for ad and media businesses to understand who is visiting their sites and why, according to new findings from Adobe . In a recent study, Adobe found that about 28% of website traffic showed strong “non-human signals,” leading the company to believe that the traffic…

Do You Have an “Ugly Baby” in Your Magazine Lineup?
March 30, 2018 at 8:00 am

In episode 85 of the popular sitcom The Seinfeld Show, Jerry and Elaine have a conversation about ugly babies. In it, they agree that some babies are simply not that attractive, but they also agree that no one ever talks about it. It is an unwritten rule that you don’t point out the ugly babies.…

Vox Media’s New Structure for Story Packages Gives Readers Context
March 28, 2018 at 10:56 am

Getting someone to click over to an article on your website is one thing. Getting them to click on another story once they get there? That’s harder. As social media has grown more dominant as a content discovery tool, news sites’ bounce rates — one lonely pageview, then right back to Facebook or Twitter or wherever —…

3 Reasons B2B Digital Advertising Has Reached the Tipping Point
March 28, 2018 at 10:50 am

Recently, eMarketer revealed its first business-to-business digital ads forecast, estimating that the space will total $4.6 billion in 2018, up 13 percent from last year’s $4.07 billion. And when comparing this year’s forecast to 2013, B2B digital ad budgets will have grown by 111 percent in…

How Money-Media Converted Free Subscriptions to Paid Newsletters
March 28, 2018 at 8:00 am

There are countless free newsletters in B2B publishing, as well there should be. Newsletters do great things. They are the number one traffic builder for most niche verticals, since social media and search only go so far in bringing hydrocarbon experts or facility managers to your site repeatedly. Sending daily - or at least weekly…

To Comply with GDPR, Google Asks Publishers to Manage User-Data Consent
March 26, 2018 at 10:07 am

Google is asking publishers in Europe to obtain consent for data use and ad targeting under the new General Data Protection Regulation (GDPR) privacy rules, which go into effect May 25. Companies operating in Europe are required to gain opt-in consent for collection and use of personal data under the…