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USPS Bail Out Could Hike Postal Rates 41% in Next Five Years
December 5, 2017 at 2:41 pm

The Postal Regulatory Commission is proposing that publishers’ postal rates increase by an estimated average of 34% to 41% over the next five years. The postage increases would be lower than average for magazines that use co-mail and higher than average for less efficient mailers. The PRC announced its proposal to bail out the U.S.…

The Future of Print Is Data-Driven & That Future Is Here
December 4, 2017 at 1:05 pm

Just how meaningful is print in what’s come to be called the world of “omnichannel” communications? To publishers and to brands that owe their success to direct mail and catalogs, the answer might seem too obvious to need repeating. However, that leaves all the other media and marketing professionals to whom the answer ought to…

At DigiPub, MPA Offered a New Message & Printers Showcased Innovative Digital Print
November 20, 2017 at 1:21 pm

Last week I went to a NAPCO conference in New York City called DigiPub. Its advertised mission statement was "Harnessing the Power of Data-Driven Print." The overarching question after a decade or more of collecting digital data was, can the information we have gathered be intelligently and successfully applied to a printed product? To be…

Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print
November 17, 2017 at 3:59 pm

Yesterday Publishing Executive, Book Business, and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog, and printing industries to discuss new opportunities created by digital printing and data targeting. These technologies are helping publishers and marketers deliver faster, more relevant, and more valuable media to consumers. As Publishing…

6 Ways to Grow Revenue With Digitally-Printed Magazines
November 14, 2017 at 8:00 am

Magazine publishers typically develop informal rules of thumb to help speed decision making and proposal writing: Don’t go back to press with an issue unless you can justify printing at least 10,000 copies. You have to charge overseas subscribers at least three times the domestic rate because of the additional shipping and mailing costs. Never…

How Short-Run Print Can Activate Lucrative Niche Audiences
November 7, 2017 at 2:01 pm

On the web, publishers have become adept at launching niche content verticals to engage very specific, often highly-monetizeable audiences. On the flip side, due to the economics of printing, publishers have historically had to take a one-size-fits-all approach to printed content. However, advances in digital printing and data integration are making targeted print more feasible…

Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
November 1, 2017 at 3:47 pm

New innovations around digital printing, data integration, and marketing automation technologies are making it possible for publishers and marketers to reach audiences and customers across print and online channels in ever more seamless ways. And rich end user data – which many publishers are stocked with – acts as a lynchpin for targeting and personalizing…

Publishers Have a Problem: Their Outdated Approach to Magazine Ads
October 16, 2017 at 9:00 am

“My name is Eadward, and I work in magazine publishing.” Welcome to Magazine Publishers Anonymous, a new 12-step program for people trying to overcome their addiction to the same old way of publishing magazines. I thought we’d get an influx of members a couple of weeks ago when The New York Times published “The Not-So-Glossy…

Press Release: SGIA & NAPCO Media Partner on Global Platform Supporting Print Industry
October 10, 2017 at 9:03 am

NEW ORLEANS — October 9, 2017 — The Specialty Graphic Imaging Association (SGIA) Board of Directors has announced that SGIA, the home to professionals in the industrial, graphic, garment, textile, electronics, packaging and commercial printing communities, and NAPCO Media, a business-to-business media company, have entered a partnership that will offer print service providers and industry…

Announcing The DigiPub Conference: How Publishers Can Harness Data-Driven Print
September 26, 2017 at 4:48 pm

Since the web emerged as the dominant content platform of everyday life, print has been fighting a battle for relevance. Publishers have known intuitively that print publications are capable of creating meaningful experiences and gathering highly-engaged readers. Yet publishers have struggled to sell this story to others because print lacked a very crucial component: measurability.…

Whether Print Magazines Are Dead Or Alive Depends on Your Business Model
September 21, 2017 at 5:35 pm

Friedrich Nietzsche once said, "There are no facts, only interpretations." That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. How many headlines have you seen that report that "Print is dead" or "Print is alive" or "Print…

2018 Print Forecast: Paper Prices & Postal Rates Will Rise
September 19, 2017 at 1:51 pm

Declining demand is supposed to cause lower prices, but the magazine industry’s key suppliers are likely to defy the law of supply of demand in 2018, with both paper companies and the U.S. Postal Service raising prices by a little – and perhaps by a lot. Yes, folks, it’s that most wonderful time of year,…

Quartz's Latest Special Project Is A $35 Hardcover Book
September 15, 2017 at 3:09 pm

With its insider-y lingo and unending stream of numbers, business news isn't the most reader-friendly beat in the journalism industry. That's one of the reasons why Quartz is now selling a book that explains the global economy using objects — things readers can literally grasp — as its focal point. "Quartz: The Objects that Power the Global…

5 Ways Publishers Can Use Digital Printing to Get Personal & Drive Revenue
August 15, 2017 at 1:59 pm

A financial analyst who specializes in the printing industry recently speculated that “the potential to produce personalized magazines at scale is not too far in the future.” He was a bit off: That potential already exists – and is irrelevant to most magazine publishers. Here’s the question we should be asking: Is digital printing --…

5 Ways Publishers Can Hyper-Target Print Like Digital Marketers
July 18, 2017 at 9:39 am

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these…