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Do You Have an “Ugly Baby” in Your Magazine Lineup?
March 30, 2018 at 8:00 am

In episode 85 of the popular sitcom The Seinfeld Show, Jerry and Elaine have a conversation about ugly babies. In it, they agree that some babies are simply not that attractive, but they also agree that no one ever talks about it. It is an unwritten rule that you don’t point out the ugly babies.…

Senators Introduce Bipartisan Postal Service Reform Bill; Would Minimize Rate Increases for Now
March 26, 2018 at 9:08 am

"The Postal Reform Act of 2018: Improving Postal Operations, Service, and Transparency" was introduced in the U.S. Senate yesterday as a bipartisan bill co-sponsored by senators Tom Carper (D-Del.), Jerry Moran (R-Kan.), Heidi Heitkamp (D-N.D.) and Claire McCaskill (D-Mo.). If passed, the legislation would make sweeping changes to current rules and regulations that have led, in…

Meredith Warns PRC of Massive Magazine Cutbacks
March 5, 2018 at 10:55 am

A plan to jack up postal rates over the next five years would force the nation’s largest magazine publisher to slash its print offerings, according to the company’s CEO. Meredith Corporation would “pursue magazine closures, circulation cuts, issue frequency reductions, conversions to digital only formats and alternative delivery for some magazine subscription copies,” Tom Harty,…

5 Ways Magazine Publishers Can Maximize Postal Savings
February 12, 2018 at 1:33 pm

A big party I recently attended illustrates a principle behind what I’ve consistently found to be the greatest source of waste, the greatest source of potential cost savings, and the biggest differentiator between competing printing proposals for all but the smallest-circulation magazines. And because of likely regulatory changes, new opportunities for postal savings (or waste)…

USPS Bail Out Could Hike Postal Rates 41% in Next Five Years
December 5, 2017 at 2:41 pm

The Postal Regulatory Commission is proposing that publishers’ postal rates increase by an estimated average of 34% to 41% over the next five years. The postage increases would be lower than average for magazines that use co-mail and higher than average for less efficient mailers. The PRC announced its proposal to bail out the U.S.…

The Future of Print Is Data-Driven & That Future Is Here
December 4, 2017 at 1:05 pm

Just how meaningful is print in what’s come to be called the world of “omnichannel” communications? To publishers and to brands that owe their success to direct mail and catalogs, the answer might seem too obvious to need repeating. However, that leaves all the other media and marketing professionals to whom the answer ought to…

2018 Print Forecast: Paper Prices & Postal Rates Will Rise
September 19, 2017 at 1:51 pm

Declining demand is supposed to cause lower prices, but the magazine industry’s key suppliers are likely to defy the law of supply of demand in 2018, with both paper companies and the U.S. Postal Service raising prices by a little – and perhaps by a lot. Yes, folks, it’s that most wonderful time of year,…

Postal Rate Fight Continues as Publishers Battle USPS "Stupidity Tax"
April 11, 2017 at 9:48 am

“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the U.S. Postal Service’s latest attempt to jack up postal rates for publishers. For the past decade, changes in publishers’ average postal rates have been limited to the rate of inflation. But a…

Press Release: Leaders in Mailing Organizations Call for Balanced Approach to Postal Rates
March 20, 2017 at 12:32 pm

(Washington, DC)-- On Monday, March 20, three mailer organizations representing all segments of the mailing community and all classes of mail urged the Postal Regulatory Commission to retain the inflation-capped pricing structure that has protected captive users of the Postal Service’s monopoly services for the past decade. That system provides the Postal Service with sufficient…

Will Publishers Pay for the USPS’s FSS Fiasco?
January 11, 2017 at 10:30 am

More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient. In fact, the Flats Sequencing System’s performance, already well below plan, declined even further last year, according to a…

Media Pitch: StoryPorts Wants to Take the Grunt Work Out of Email Production
November 10, 2016 at 11:32 am

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

New Postal Rates Will Benefit Some Publishers and Printers
October 18, 2016 at 2:33 pm

A quiet boycott by some mailers helped persuade the U.S. Postal Service to change how it charges for publications, catalogs, and other flat mail. As a result, many mailers will pay lower postage bills next year, printers will earn more money from their co-mail programs, and the USPS is likely to benefit as well.

Press Release: Postal Service Announces 2017 Mailing Services Prices
October 13, 2016 at 3:01 pm

WASHINGTON — The United States Postal Service today filed notice with the Postal Regulatory Commission (PRC) of price changes for Mailing Services products planning to take effect in January 2017. The proposal includes a two cent increase in the price of a First-Class Mail Forever stamp, returning the price to 49 cents, which was the…

Paper Money: A Hidden Threat Facing Magazine Publishers
October 12, 2016 at 2:01 pm

Emboldened by recent tightness in supply, several suppliers announced last week the first round of price increases on magazine-quality paper in more than a year. But what should really concern publishers is not so much the ebbs and flows of the paper markets but rather the possible gyrations of the currency markets. With demand for…

2017 Print Forecast: Tiny Price Hikes With a Chance of Disruption
September 14, 2016 at 2:17 pm

Unless Congress stuns the world by doing something about the U.S. Postal Service other than naming more post offices, publishers on average will experience slightly lower postal rates in 2017 than this year. In fact, for all of the “Three Ps” of print magazine publishing — Postage, Printing, and Paper — publishers should be more…

Magazines Rely on Editorial Team for Native Ad Production
August 31, 2016 at 2:15 pm

The lines between native advertising and editorial content are continuing to blur, as more magazine publishers involve their editorial team in the production of native ads than use a separate native ad team. Native advertising research and consulting firm Native Advertising Institute and FIPP, a network for media associations and companies, surveyed 140 C-level magazine… to End Operations Next Week
August 19, 2016 at 2:06 pm

After nearly fourteen years of operation, will be shutting down next week. The decision to close Gawker comes days after Univision successfully bid $135 million for Gawker Media’s six other websites, and three months after the Silicon Valley billionaire Peter Thiel revealed his clandestine legal campaign against the company.

Magazine Readers Are Wealthy & Well Educated, USPS Study Finds
August 16, 2016 at 11:40 am

The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests. “Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000,” says the USPS’s recently released annual Household Diary Study of mail received…

MPA President Responds to Federal Government's Alleged "Magazine Subsidy"
August 11, 2016 at 1:10 pm

This letter originally appeared in Bob Sack's newsletter, "'Heard on the Web' Media Intelligence." As the President and CEO of MPA - The Association of Magazine Media, I'm writing to respond to the recent article on an alleged "subsidy" from the Federal Government to the magazine industry. More than 90% of adults in America are…