Rodale Publishing, the health and lifestyle book and magazine publisher with deep roots in the organic movement, also has deep roots in the town of Emmaus, Pa. It was on a farm just outside town that company patriarch J.I. Rodale put the organic farming ideal into practice way back in 1942. The company's headquarters are in town, as they have been since the 1930s.
It's been a surreal week in Publishing Land, what with the techno-spy intrigue surrounding the controversial Tesla review in the New York Times, and of course the announcement of the spin-off of Time Inc.—rude stepchild, but once fabulously lucrative heart and soul, of media giant Time-Warner—in what is surely the greatest student-has-now-become-the-master moment in American corporate history.
This week's mediaIDEAS onPoint chart shows the percentage of consumers with "extreme interest" in purchasing a tablet over the next 12 months.
This week's mediaIDEAS onPoint chart shows the forecasted change in the advertising revenue mix of US magazine publishers.
This week's mediaIDEAS on Point chart shows the forecasted sale of magazine content on or for tablet computers.
A team of publishing veterans, including a former Newsweek president, is launching a new "series of digital weeklies" created specifically for mobile devices. Nomad Editions will feature content on topics such as food, movies, surfing. Check out the promotional video showing some of Nomad Editions' features.
Wired magazine recently launched its iPad edition, selling for $4.99. For those of you who don't have an iPad or don't feel like shelling out the $4.99 to check it out, this video shows some of the iPad edition's features. (Although the actual experience of viewing it on the iPad does not quite seem the same without the upbeat music playing in the background, and the process of navigating around is just a tad bit slower than it looks skillfully edited video.)
Check out this clip from the keynote address with Esquire's David Granger interviewing Steve Forbes about the country's economic outlook, its impact on publishing and Forbes' perspective on the future of publishing.
With a trying 2008 and 2009 behind us, most publishers who attended the 2010 Publishing Business Conference & Expo (PublishingBusiness.com), March 8-10, seemed, at the very least, less worried about the future than they were last year and, in fact, most were quite optimistic. The conference theme, “Publishing at a Tipping Point,” was the unifying force behind more than 60 educational sessions presented by 150 speakers from all walks of the publishing industry. The presentations and discussions focused on industry shifts and practical information to help publishers adapt and thrive.
During a special event during the 2010 Publishing Business Conference & Expo (March 8-10 in New York), Cathie Black, president of Hearst Magazines showed a video featuring leaders of major magazine companies countering the perception that print is dying. "Rumors of our death are … 'greatly exaggerated,'" said Black in the video.
The video serves as a promotion for what Black explained at the Publishing Business Conference will be the launch of one of the largest-ever print advertising campaigns to promote the power of print and its vitality.