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How Subscriptions Became a Driver of Profit at The Economist
November 10, 2017 at 1:53 pm

Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits. Taking to the stage at FIPP’s recent World Congress in London, Michael…

Marijuana Publishing Is a Growth Industry—Except in Mexico
November 9, 2017 at 1:40 pm

Marijuana media is a high-growth U.S. industry: A majority interest in High Times sold earlier this year for $70 million, and other cannabis publications have sprung up across the country, including The Cannabist, LadyBud, and Marijuana Business. And the quality of cannabis coverage has improved across the media, with serious stories in major outlets. But…

Paper Magazine Sold to Tom Florio’s New Media Group
November 9, 2017 at 1:29 pm

NEW YORK, United States — Paper Communications co-founders and co-chief executives Kim Hastreiter and David Hershkovits, who founded Paper Magazine in 1984 and grew it into an influential arbiter of pop culture and fashion, have sold the company to a newly formed media group founded by Tom Florio, Condé Nast publishing veteran and former chief…

Are Readers the Answer to Publishing’s Revenue Question?
November 9, 2017 at 10:10 am

Print’s a basket case. New online advertising dollars are under pressure from the duopoly. Bots and ad fraud are scaring agencies and brands away from spending what’s left of their budgets on digital display. Not too long ago, video was the answer to any question about the future of publishing revenues. But while the pivot…

Social Media Platform Changes You Might Have Missed in October
November 8, 2017 at 2:25 pm

Facebook Stories, new Instagram Story features, Snapchat Context Cards and a potentially massive shift in how we consume content on Facebook… catch up with all the social platform changes you need to know from last month. A new feed, dubbed “Facebook Explore,” launched on desktop, after being tested on mobile devices. This feed showcases content…

How Hearst Pivoted to Native & Programmatic Advertising
November 8, 2017 at 10:49 am

In the past three years, Hearst Magazines has dramatically transformed its online advertising strategy, says Heather Keltz, VP of ad operations and ad product. “Three years ago programmatic ads and native were a small percentage of our advertising revenue, and now they’re a majority of what we’re making for ad revenue overall.” The shift to…

At Hearst, Programmatic & Native Ads Earn Majority of Ad Revenue
November 8, 2017 at 10:36 am

In the past three years, Hearst Magazines' online ad revenue has shifted dramatically from traditional, direct-sold display ads to native advertising and programmatic, says Heather Keltz, VP of ad operations and ad product. Native ads and programmatic once represented a small slice of Hearst's overall magazine revenue; now they drive the majority of ad revenue.…

It’s Time to Scale Up Your Video Production
November 7, 2017 at 4:24 pm

Growing your video production efforts can feel daunting. But our new guide has all the insight you’ll need to succeed. From team building and editorial strategy to collaboration and distribution - learn the best practices and tools publishers use to scale up video production. Download the free guide now!

How Digital Printing Helps Retailers Personalize Print & Increase Sales
November 7, 2017 at 4:21 pm

What if retailers could take their most loyal customers and individually target those customers with a beautifully printed catalog, featuring products they're most interested, based on purchase history and predictive analytics? This hypothetical has become a reality thanks to advances in digital printing and data integration technology. In this video, print expert and CEO of…

‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
November 7, 2017 at 2:35 pm

Trust is the topic that won’t go away. On either side of the pond, leaders with very different temperaments are dealing with issues of declining trust in very different ways. Whatever their differences, however, the knock-on effect to mainstream media — tacitly held responsible for failing to fully represent shifting public sentiment when they aren’t…

What Does Mark Zuckerberg Really Think of the Value of News? Not All That Much.
November 7, 2017 at 2:31 pm

As I was listening to mixed but mostly negative news last week about newspaper company financial results, Facebook was reporting another 49% surge in ad revenues and a quarterly profit of nearly $5 billion. What caught my attention, though, when I later read a transcript of Facebook's earnings conference call was a Mark Zuckerberg comment…

How Short-Run Print Can Activate Lucrative Niche Audiences
November 7, 2017 at 2:01 pm

On the web, publishers have become adept at launching niche content verticals to engage very specific, often highly-monetizeable audiences. On the flip side, due to the economics of printing, publishers have historically had to take a one-size-fits-all approach to printed content. However, advances in digital printing and data integration are making targeted print more feasible…

John Conley Describes Digital Printing's Power to Engage Niche Audiences
November 7, 2017 at 1:54 pm

Digital printing is making it easier for magazine publishers to create hyper-targeted niche magazines. In this video print expert and CEO of Borderland Advisers John Conley explains how Cobblestone Living uses digital printing to deliver greater value to and increase revenue from its affluent audience of 500 subscribers. Conley is an advisor and speaker at…

Spirited Media Seeks New Revenue Streams After Layoffs
November 6, 2017 at 1:55 pm

SPIRITED MEDIA LAID OFF STAFF at each of its three local news sites this week, undercutting hopes that the company and its team of investors may have cracked the code for a profitable and sustainable business model. ICYMI: Local news suffers a tremendous loss The layoffs come eight months after Spirited Media merged with the parent company…

The Year in Mobile Push Alerts
November 6, 2017 at 1:46 pm

It has been an exhausting, exasperating, anxious year. A year of relentless assault, as one news break after another pushed its way into our daily existence and found us where we live, interrupting family dinners and drinks with friends, errands and work, rough patches and best-laid plans. No matter who you voted for or what…

Podcast: The Rise and Fall of Jann Wenner and Rolling Stone
November 3, 2017 at 2:38 pm

Jann Wenner revolutionized the magazine business and brought rock 'n' roll to the masses with the launch of Rolling Stone in 1967. The magazine quickly skyrocketed in popularity, helping to define rock music, and eventually, all of pop culture. In a recent podcast, Recode Media's Peter Kafka spoke with the author of Sticky Fingers and…

What Newsstand Professionals & Rodney Dangerfield Have in Common
November 3, 2017 at 1:49 pm

A few weeks ago I was one of 45 other newsstand professionals who broke bread at the 30th Anniversary of the Hudson Retail Group, the largest operator of concessions in the U.S. and Canada. It was an enjoyable night, and with the limited number of uplifting functions in…