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Press Release: Certified Audit of Circulations Plans Merger with Alliance for Audited Media
April 11, 2018 at 10:20 am

ARLINGTON HEIGHTS, Ill. (April 10, 2018) — With unanimous support, the board of directors of Certified Audit of Circulations (CAC) is recommending a merger with the Alliance for Audited Media to help keep audit rates low, ensure easy access of independently verified data to media buyers, and enhance customer service. Pending approval by both CAC…

Is It Time to Put Your Magazine Out of Its Misery?
April 11, 2018 at 10:02 am

Many U.S. magazines are barely keeping their heads above water. And with further advertising declines, more paper price increases, a newsstand system that’s circling the drain and the prospect of huge postal increases, it’s likely to get uglier in Magazine Land. No doubt we’ll see more titles give up on their magazines and go digital-only.…

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech
April 11, 2018 at 8:00 am

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

Blockchain Impacts On Marketing, Publishing Could Be Far-Reaching
April 9, 2018 at 10:39 am

Blockchain has the potential to profoundly change a broad swath of industries, but perhaps none more dynamically than marketing – and that change may already be underway. The most obvious impacts will be on security, privacy and authentication, but blockchain also represents an…

The Washington Post Offers Exclusive Benefits in Push to Retain Subscribers
April 9, 2018 at 10:35 am

With help from Jeff Bezos’ money, The Washington Post has shown the ability to hit big audience gains and grow digital subscriptions, which passed the 1 million mark last year. Now, it’s facing the harder work of retaining those subscribers. To that end, the Post is working on a few features just for subscribers. One…

Facebook Data Changes Create Sales Opportunities for Publishers
April 9, 2018 at 10:10 am

Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information.  Cambridge Analytica, a third party data brokerage firm, and Facebook are now the subjects of multiple investigations for the improper use of user data to target political advertising on Facebook. Since the revelation, Facebook…

Press Release: JEGI Represents PennWell in Sale to Clarion Events
April 6, 2018 at 12:23 pm

New York, NY and London, UK, April 4, 2018 – PennWell Corporation (“PennWell”), a leading integrated B2B events and information company serving the energy, safety, technology and healthcare sectors, has been acquired by Clarion Events, a portfolio company of Blackstone. The acquisition brings together two of the industry’s most well-respected names to create one of the…

Why Meredith is Serving Up More Shoppable Content on its Food Sites
April 6, 2018 at 12:09 pm

Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is trying to serve up products that address both problems. The women-focused publisher partnered in March with eMeals, a subscription meal-planning app, where editors from Better Homes and Gardens, EatingWell and Allrecipes contribute meal plans and…

What the ‘Pivot to Video’ Looks Like at Condé Nast
April 6, 2018 at 12:04 pm

It took three men two hours to shoot a 63-second overhead instructional video of Laura Rege, a recipe developer, making a cake for Bon Appétit — what people in the food-video industry call a “hands and pans.” At the Kitchen Studio, Condé Nast’s new 7,000-square-foot space in Industry City…

10 SEO Tools to Help Publishers Maximize Organic Search Performance
April 5, 2018 at 12:23 pm

Between its well-publicized News Feed changes and increased public scrutiny, Facebook isn’t the dominant traffic source it once was. As a result Google is overtaking the social network to reclaim its place as the top traffic source for many publishers, and with that comes renewed interested in SEO. That’s not to say media organizations ever…

Future Publishing Confirms Newbay Media Acquisition
April 4, 2018 at 9:08 am

Future Publishing has confirmed its purchase of US content business Newbay Media for £13.8m, broadening the publishers reach across conferences, magazines, events, digital content and data services. Straddling London and New York Newbay also possesses a large B2B portfolio, publishing specialist titles such as Music Week, MCV and PCR, and also has a significant consumer reach…

Chrome’s Mobile Article Recommendations Up 2,100 Percent in One Year
April 4, 2018 at 9:04 am

If you use Chrome on your phone or tablet, you’re probably familiar with the article suggestions that you see when you open a new tab in your browser. However, if you’re a publishing executive, you may not be thinking of them as a meaningful traffic source. Well, we have news for you: Research by Chartbeat’s data science…

In Quest to Replace Facebook Traffic, Publishers Need to Get Back to SEO
April 4, 2018 at 8:00 am

If Facebook really turns out to be a busted flush for publishers, where’s the traffic going to come from in the future? Should everyone pivot to Pinterest? Leap to LinkedIn? Chassé over to Snapchat? How you decide to move your platform strategy forward is your business, but getting serious again about SEO is critical. There’s…

What Facebook’s Ban of 3rd Party Data Means for Media Companies
April 2, 2018 at 12:18 pm

Over the past few days, Facebook announced two significant changes positioned as privacy enhancing moves.  One of those changes went under the radar, but the other change has some people steaming mad, some stock prices plunging and most people asking the question “what does this mean for me?”  For media and publishing companies, this shift…

Publishers Bristle at Agencies’ Demands for First-Party Data
April 2, 2018 at 10:34 am

Ad agencies using data to retarget publishers’ audiences is nothing new. But multiple publishers said they’re getting more frequent, onerous demands from ad agencies wanting to get their hands on that audience data. Sometimes agencies merely ask for the audiences’ social media IDs so the agency could retarget them on Facebook, using people’s Facebook’s IDs.…

Cosmopolitan Drawn into US Culture Wars as Conservatives Urge Others to Follow Walmart's Lead
April 2, 2018 at 10:29 am

Even in the digital age, choosing a magazine at the supermarket checkout aisle is an enduring American tradition. Shoppers at the country’s biggest retailer were spoilt for choice this week if they wanted to devour scurrilous tabloid allegations about Hollywood celebrities and the health, sexual proclivities and drinking habits of the British royal family. Impulse-buying…

Press Release: Meredith Corporation To Sell Meredith Xcelerated Marketing To Accenture
April 2, 2018 at 10:18 am

DES MOINES, Iowa, March 29, 2018 /PRNewswire/ - Meredith Corporation (NYSE: MDP; meredith.com) announced today that it has entered into an agreement to sell Meredith Xcelerated Marketing (MXM) to Accenture.  "MXM has been an important contributor to Meredith's business over the years, and we are very proud of the groundbreaking work our employees have accomplished," said Tom Harty, President…

Ad Industry Sources Slam Facebook's Latest Privacy Move
March 30, 2018 at 11:22 am

Facebook's move to block third-party data providers from its advertising platform limits what companies know about users' shopping habits – and renders an industry of personal information brokerage less effective. But industry insiders say that the move is mostly about optics, and could actually increase Facebook's control…

Fraudulent Web Traffic Continues to Plague Advertisers
March 30, 2018 at 11:17 am

Web traffic is rife with bots and non-human traffic, making it difficult for ad and media businesses to understand who is visiting their sites and why, according to new findings from Adobe . In a recent study, Adobe found that about 28% of website traffic showed strong “non-human signals,” leading the company to believe that the traffic…