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A Publisher’s Path to Audience Growth
January 12, 2018 at 12:35 pm

With the duopoly commanding the lion’s share of publisher ad revenue and attention, growing your direct audience and building strong relationships is a must. Those relationships start in the inbox. Learn how Apartment Therapy Media increased onsite email subscribers by 90% with PostUp’s custom audience development solutions.

How Many People Did That Story Reach? It Depends Who’s Counting.
January 11, 2018 at 2:42 pm

As digital publishers bet big on video in search of advertising riches, many believe that a traditional method of media measurement isn’t keeping up. Publishers have long used “unique visitors” as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded…

How F+W Media Consolidated Its Massive Business Units
January 11, 2018 at 1:48 pm

When Joe Romello joined F+W Media as CTO in 2016, the company had 200 URLs, and dozens of newsletters, and a slew of ecommerce sites across a multitude of brands. Romello wanted to consolidate these diverse assets so that F+W Media could create a unified view of the audience and understand how individuals engage with…

How Hanley Wood Diversifies Revenue With Database-as-a-Service
January 11, 2018 at 8:00 am

How publishers earn revenue is changing dramatically, says Paul Tourbaf, president of the residential construction group at Hanley Wood. Today, publishers need to diversify beyond merely ad- and subscription-supported models, he adds. One of the new revenue models Hanley Wood has pursued is database-as-a-service, which entails helping clients leverage Hanley Wood audience data to meet…

Hearst Will Sell Its Rodale Book Division to Penguin Random House
January 10, 2018 at 1:52 pm

Hearst said Tuesday it will flip its recently acquired Rodale book division to Penguin Random House. The deal puts under one publisher Al Gore’s “Inconvenient Truth,” Rodale’s 2006 book, and Penguin’s Tom Clancy, Anne Rice and Dean Koontz franchises. Also included is the current Rodale best-seller, “Thug Kitchen: The Official Cookbook: Eat Like You Give…

WaPo Hits 2nd Year of Profitability, Plans Expansion
January 10, 2018 at 1:48 pm

The Washington Post will celebrate its second consecutive year as a profitable company by adding to its business and technology teams in 2018, according to a memo to staff from Post Publisher Fred Ryan obtained by Axios. The team of nearly 800 journalists will be acquiring additional space in its headquarters building in downtown Washington…

Ahead of AMMC, MPA President Urges Publishers to Remember Their Fundamental Value
January 10, 2018 at 1:42 pm

Editor's Note: Bob Sacks spoke with The Association of Magazine Media (MPA) president and CEO Linda Thomas Brooks about the upcoming American Magazine Media Conference (AMMC), which will be held on February 6th in New York City, as well as her views on the future of magazine publishing. In this interview, Brooks shares what she…

Sports Illustrated Is Now Reduced to a Biweekly Publication
January 9, 2018 at 1:13 pm

Longtime Sports Illustrated subscribers were in for a surprise as they thumbed through the Dec. 25 issue — not so much a Christmas treat; unfortunately, more like a lump of coal. In 2018, an inconspicuous Editors' Letter announced, the magazine will publish only every other week (plus of course the Swimsuit Issue). Editor Chris Stone's letter tiptoed to…

No Tracking, No Revenue: Apple's Privacy Feature Costs Ad Companies Millions
January 9, 2018 at 1:05 pm

Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked around the web. Advertising technology firm Criteo, one of the largest in the industry, says that the Intelligent Tracking Prevention (ITP) feature for Safari, which holds 15% of the…

6 Growth Opportunities for Publishers in 2018
January 9, 2018 at 8:00 am

Plummeting print advertising, continued newsstand decline, slow digital growth, and the loss of some leading titles. Let’s face it, 2017 wasn’t the greatest year for magazine media. But amidst the wreckage are some favorable trends and promising opportunities. Here are six that publishers should be looking to exploit in 2018: 1. Brand safety A year…

'Playboy' Mulls Closure of Iconic Print Magazine
January 8, 2018 at 1:15 pm

It isn’t just new media darlings like Teen Vogue that are going all-digital to expand a popular brand — and finding success. Iconic print magazine Playboy is said to be considering a move to online in an effort to focus on its legendary brand, expanding licensing and partnerships in the process. After founder Hugh Hefner died last year at…

Why Quartz Is Churning Out Short-Run Newsletters for Big Events
January 8, 2018 at 1:13 pm

Quartz knows that the best place to reach its audience is their inboxes, so it’s acting accordingly in 2018. The inbox is “the new homepage for executives,” said Katie Weber, vp of client partnerships for Quartz. After doubling the size of its newsletter subscriber base in 2017 to 700,000, the business news publisher is putting…

Press Release: NAPCO Media and 1105 Media Enter Reseller Partnership for Predictive ABM Platform
January 8, 2018 at 12:59 pm

PHILADELPHIA—January 8, 2018—NAPCO Media and 1105 Media Inc., two leading business-to-business (B2B) services providers, have announced that NAPCO Media will become a reseller of 1105’s new predictive account based marketing (ABM) platform, Prophyts. Prophyts, a portfolio company of 1105 Media, enables companies to reach potential buyers early in their purchasing journey—before they raise their hand…

Amazon Tips Its Hand on Alexa Ads
January 8, 2018 at 8:00 am

Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.

If You're Planning to Launch an Event, Don't Approach It Like a Publisher
January 8, 2018 at 8:00 am

Events have become a profitable revenue stream for publishers, particularly for those serving B2B audiences. But if events are mismanaged, or don't have the right talent behind them, they can quickly become a revenue drain. Media expert and consultant John French explains how to run an event business right and why media companies shouldn't approach…

How Google AMP beat Facebook Instant Articles
January 5, 2018 at 1:42 pm

Facebook launched its fast-loading Instant Articles format in the spring of 2015, and Google followed with its version, Accelerated Mobile Pages, in early 2016. Both were an attempt to make webpages load faster. But while Instant Articles’ use has stagnated, AMP has only grown in importance to publishers. Google launched the open-source AMP with news…

Amid Audio Boom, Magazines Hire Actors to Voice Their Work
January 5, 2018 at 1:39 pm

The New York actor William DeMeritt spent the better part of 2017 as William Shakespeare, portraying the poet in the US premier of Shakespeare in Love, a play adapted from the Oscar-winning film of the same name, at the Oregon Shakespeare Festival in Ashland. The run began in February and ended in October, and included…

What Happened to Creative Subscription Marketing for Magazines?
January 5, 2018 at 9:29 am

As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of newsstand sales and the reduction in creative direct response subscription marketing. Sure, today there is a heavy reliance on internet sales … whether it is going through online subscription agents including…