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Publishers Bristle at Agencies’ Demands for First-Party Data
April 2, 2018 at 10:34 am

Ad agencies using data to retarget publishers’ audiences is nothing new. But multiple publishers said they’re getting more frequent, onerous demands from ad agencies wanting to get their hands on that audience data. Sometimes agencies merely ask for the audiences’ social media IDs so the agency could retarget them on Facebook, using people’s Facebook’s IDs.…

Cosmopolitan Drawn into US Culture Wars as Conservatives Urge Others to Follow Walmart's Lead
April 2, 2018 at 10:29 am

Even in the digital age, choosing a magazine at the supermarket checkout aisle is an enduring American tradition. Shoppers at the country’s biggest retailer were spoilt for choice this week if they wanted to devour scurrilous tabloid allegations about Hollywood celebrities and the health, sexual proclivities and drinking habits of the British royal family. Impulse-buying…

Ad Industry Sources Slam Facebook's Latest Privacy Move
March 30, 2018 at 11:22 am

Facebook's move to block third-party data providers from its advertising platform limits what companies know about users' shopping habits – and renders an industry of personal information brokerage less effective. But industry insiders say that the move is mostly about optics, and could actually increase Facebook's control…

Fraudulent Web Traffic Continues to Plague Advertisers
March 30, 2018 at 11:17 am

Web traffic is rife with bots and non-human traffic, making it difficult for ad and media businesses to understand who is visiting their sites and why, according to new findings from Adobe . In a recent study, Adobe found that about 28% of website traffic showed strong “non-human signals,” leading the company to believe that the traffic…

Vox Media’s New Structure for Story Packages Gives Readers Context
March 28, 2018 at 10:56 am

Getting someone to click over to an article on your website is one thing. Getting them to click on another story once they get there? That’s harder. As social media has grown more dominant as a content discovery tool, news sites’ bounce rates — one lonely pageview, then right back to Facebook or Twitter or wherever —…

3 Reasons B2B Digital Advertising Has Reached the Tipping Point
March 28, 2018 at 10:50 am

Recently, eMarketer revealed its first business-to-business digital ads forecast, estimating that the space will total $4.6 billion in 2018, up 13 percent from last year’s $4.07 billion. And when comparing this year’s forecast to 2013, B2B digital ad budgets will have grown by 111 percent in…

To Comply with GDPR, Google Asks Publishers to Manage User-Data Consent
March 26, 2018 at 10:07 am

Google is asking publishers in Europe to obtain consent for data use and ad targeting under the new General Data Protection Regulation (GDPR) privacy rules, which go into effect May 25. Companies operating in Europe are required to gain opt-in consent for collection and use of personal data under the…

Apple Expands Test to Sell Ads in Apple News
March 26, 2018 at 10:03 am

Apple is expanding the number of publishers that can serve ads into their Apple News articles using Google’s DoubleClick for Publishers after testing the option last year, according to five publisher and industry executives. An Apple spokesperson declined to comment on the record. The DFP move lets publishers take the direct-ads sold on their own sites…

Google Now Knows When its Users Go to the Store and Buy Stuff
March 23, 2018 at 11:44 am

Google has begun using billions of credit-card transaction records to prove that its online ads are prompting people to make purchases – even when they happen offline in brick-and-mortar stores, the company said Tuesday. The advance allows Google to determine how many sales have been generated by digital ad campaigns, a goal that industry insiders…

Meredith Lay Offs Will Total 1800
March 23, 2018 at 11:39 am

There was a definite cold front moving into the New York area on Wednesday — straight outta Des Moines. Some employees of Meredith — who normally work in the publisher’s Manhattan offices but were toiling at home during a nor’easter that dumped 12 inches of snow on the metro area — were forced in the…

Meredith Corp. To Lay Off 200 To 300 Employees, Mostly From Former Time Inc.
March 21, 2018 at 9:05 am

Meredith Corp., which acquired Time Inc. in January for $1.85 billion, reportedly will lay off 200 to 300 staffers this coming week. The Wall Street Journal reports that the nation’s largest magazine publisher will make the cuts primarily in New York and former Time Inc. employees will be the ones to go. By getting rid of what…

Google News Initiative Announced to Fight Fake News and Support Journalism
March 21, 2018 at 8:00 am

Google is announcing new efforts today to support the media industry by fighting misinformation and bolstering journalism, which will live under a newly announced umbrella called the Google News Initiative. Google already offers something similar in Europe through the Digital News Initiative, but the Google News Initiative is intended…

IAB’s Proposed Framework for GDPR ‘A Non-Starter’
March 19, 2018 at 11:06 am

A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The…

Allrecipes, Hidden Valley Team For AmazonFresh Integration
March 19, 2018 at 10:59 am

Hidden Valley is Allrecipes' first advertising partner to use the site’s AmazonFresh integration. Here is how it works: a user of Amazon's grocery delivery service can find a recipe on Allrecipes.com and click to purchase ingredients, such as meat, fruits and veggies, frozen and packaged food items. The order can…

A Heartland Company Leads the Media Race
March 16, 2018 at 12:24 pm

DES MOINES — Steve Lacy greeted me in his office as if we were old friends. A top executive at the Meredith Corporation, he was a main driver of the company’s $2.8 billion acquisition of Time Inc. last November. With that deal, the 116-year-old Meredith Corporation became the largest magazine publisher in America. When he…

Apple Acquires Digital Newsstand Texture
March 14, 2018 at 8:00 am

As the debate continues over fake news and the role that aggregators like Facebook have played in spreading it, Apple is making an acquisition that could help it lay out a position as a purveyor of trusted information. The iPhone maker is buying Texture, a magazine virtual newsstand that’s known as the “Netflix of magazine publishing”…

House Dems Empowers Press To Take on Tech Giants
March 14, 2018 at 8:00 am

With the duopoly controlling a sizeable majority of digital publishing dollars, power dynamics have never seemed so one-sided, and the publishers, which are at the mercy of these tech giants and others, seem to have little ground to stand on. Some members of Congress want to change…

Google Promises Publishers an Alternative to AMP
March 12, 2018 at 10:50 am

Google’s AMP project is not uncontroversial. Users often love it because it makes mobile sites load almost instantly. Publishers often hate it because they feel like they are giving Google too much control in return for better placement on its search pages. Now Google proposes to bring some of the lessons it learned from AMP to the web as a whole.…

SourceMedia Moves into Dynamic Native Ads
March 12, 2018 at 8:00 am

SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. Today, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two…