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How Condé Nast Plans to Monetize Its Photo Archive
January 9, 2017 at 2:31 pm

Condé Nast Publications might be sitting on a gold mine: its archive of some eight million photographs and illustrations from Vanity Fair, The New Yorker, Vogue, Architectural Digest and other magazines. Now, given the tenuous state of the media industry, the company has plans to exploit it. The archive is housed on the 15th floor…

Meredith Contacts Time to Express Interest in Merger
January 6, 2017 at 1:33 pm

Meredith Corp. has contacted Time Inc. to express interest in a potential merger, according to people familiar with the matter, rekindling a possible tie-up that died in 2013. Other strategic companies and privately held businesses have also been in touch with Time about a possible deal, one of the people said. No talks have yet been…

Why 2016 Was a Record-Breaking Year for New York Magazine
January 6, 2017 at 1:24 pm

New York magazine will be 50 years old next year, and though in that time it’s suffered a couple bumps and bruises — its print edition went biweekly in 2014 — it’s often come out stronger on the other side. (It got more honors than any other publication at the National Magazine Awards last year.)…

How The Wall Street Journal Made Its Push Notifications More Attention-Worthy
January 5, 2017 at 11:55 am

With Facebook and Google controlling much of how readers consume news, outlets such as the Journal know that push notifications can be a powerful way to reach their audience directly. To improve its understanding of those alerts, the paper started using a new weighted open rate — one that discounts devices that hadn’t opened the…

Medium Says It Can’t Make Money Selling Ads So It’s Laying Off a Third of Its Staff
January 5, 2017 at 11:33 am

Medium CEO Ev Williams says his company’s ad-based business model isn’t working, and the startup is laying off 50 employees and closing its offices in New York and Washington, D.C., as a result. That’s about one third of the company’s employees. In a blog post shared on Wednesday, Williams said he wants to move away…

The Telegraph Is Quadrupling the Size of Its Programmatic Ad Team
January 4, 2017 at 1:00 pm

Like many publishers, The Telegraph has seen a solid bump to its programmatic revenues since using header bidding. Now it plans to reinvest the profits by quadrupling its programmatic staff count and, in doing so, plug any gaps in expertise across areas that unified auctions like header bidding have opened up. The Telegraph is a…

Could Changing the Way Bylines Look Help Increase Trust with Readers?
January 4, 2017 at 12:51 pm

How does journalism signal its trustworthiness to an audience that has lost confidence in its ability to be fair? That’s been the ongoing question behind The Trust Project, which has convened journalism strategists and leaders over the past year to identify and develop tools which may help build trust with readers. The initiative, which is…

Penske Media Becomes Part-Owner of Robb Report
January 3, 2017 at 12:52 pm

In 2014, around this same end-of-year time, Dan Gilbert’s Detroit-based equity firm Rockbridge Growth Equity purchased Malibu-based luxury publication Robb Report. For a rumored $60 million. This week, another person who can afford the cars and other items lavishly displayed in the monthly magazine has come on board. In a deal announced late this week…

Does Google AMP Help Mobile Publishing? Some Publishers Are Not So Sure
January 3, 2017 at 12:45 pm

Last month, Federico Viticci, who runs MacStories, a news site devoted to Apple and its products, made a change in how the site publishes articles for mobile gadgets. MacStories, he declared, would no longer support a Google-backed method for faster loading of mobile web pages, called AMP. Mr. Viticci said MacStories’s pages already loaded quickly…

Introducing Live Audio
December 22, 2016 at 3:25 pm

As we continue to improve the Facebook Live experience, we’ve been listening to feedback to inform the new tools and features we build. One thing we’ve heard is that partners want new formats for going live. We announced Live 360 last week, and today we’re excited to announce another way to go live on Facebook:…

Popular Science Debuts New Look Under a New Editor
December 22, 2016 at 3:16 pm

The 144-year-old science and tech publication has name recognition and a robust following on social media. But Popular Science, which was bought by Bonnier Corp. in 2007 and switched from monthly to bimonthly last January, has had a tumultuous few years. Circulation, while it still averages over a million, has seen declines, according to the Alliance for…

Jane Pratt to Exit Time Inc. When xoJane Contract Expires
December 22, 2016 at 1:33 pm

Jane Pratt will exit Time Inc. on Dec. 31 when her contract to run websites xoJane and xoVain expires. News that Pratt was shopping the sites that Time had purchased from Say Media a year ago was first reported by Media Ink.

How The Economist Is Getting More Reach for VR Content
December 22, 2016 at 1:21 pm

Virtual reality has the attention of big-name publishers, but right now it suffers from a reach problem. For that reason, they’re taking a promiscuous approach to distribution, spreading their VR pieces on platforms far and wide. Take The Economist. It has produced three VR pieces to date that are available through The Economist’s VR app, the…

In Memoriam: The Publishers We Lost In 2016
December 21, 2016 at 1:55 pm

There is no shortage of people eager to shovel dirt on this, this most foul year of our Lord, 2016. This was the year that took from us Bowie and Prince and Leonard Cohen; it killed John Glenn and the guy who created the Big Mac and Gene Wilder. 2016 was so bad that people began debating…

2017 Mobile Predictions
December 21, 2016 at 1:43 pm

As 2017 approaches, the major players in the space seem to be competing around a few common themes: artificial intelligence, augmented reality, and a focus on bringing high-end hardware in-house to showcase platform capabilities (the exception here is Apple, which has controlled its entire hardware line from the beginning). I dive into predictions for platform…

Media Predictions for 2017
December 20, 2016 at 10:43 am

It's been a year where hopes rose over Facebook's metrics, only to be dashed a couple of months later, where migration to mobile dominated, where chatbots rose in popularity and VR took audiences to places and spaces they'd never been before. Over the last 12 months, we learned about the evolving use of mobile, algorithms,…

The New Yorker Is Ad Age's Magazine of the Year 2016
December 20, 2016 at 10:30 am

David Remnick welcomes me into his office on the 38th floor of One World Trade. Sixteen years ago, he had welcomed me into his office at 4 Times Square, a fairly new address at that time for Condé Nast Publications, which had become an anchor tenant in a building in a part of the city…

Why Facebook's Fake News Measures Won't Stamp Out Imposter Publishers
December 19, 2016 at 9:24 am

Bowing to mounting public pressure, Facebook announced it was taking steps to crack down on hoaxes and fake news on the platform. Misleading or bogus news that was politically driven got a lot of attention this election season, but Facebook’s response also highlighted another, longstanding problem of fake news that masquerades as legitimate news outlets.…

How to Maximize the Impact of Your Content
December 19, 2016 at 9:16 am

Germany's Ebner Media Group looks at content from many different perspectives. For example: a long story is never just a long story, it is a collection of an array of facts, figures, data and elements that are called ‘minimum information units’ (MIUs). Combined with a ‘touchpoints matrix’, such MIUs can be powerful resources to maximize…

'Customers Were Becoming Our Competitors': Why The Guardian Created a Hub for Branded Content
December 16, 2016 at 2:02 pm

In a climate where publishers are increasingly competing against agencies in distributing branded content, the Guardian is launching “Hosted by the Guardian,” a new hub for advertiser-created content. Brands have complained about spending large budgets on creating beautiful content that never gets seen. The Guardian’s aim is to use the power of its homepage to drive the Guardian’s loyal audience…