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Online Publishers Try Reducing Ads to Boost Revenue
July 14, 2017 at 1:38 pm

For online publishers, more advertising typically means more revenue. It’s why websites are often crammed full of flashing banners, auto-playing videos, content-blocking overlays and widgets recommending sponsored story links. But some publishers say they’re now taking a “less is more” approach when it comes to placing ads across their sites. Stripping out irritating ad formats…

The Remarkable Transformation of Atlantic Media’s National Journal
July 14, 2017 at 1:32 pm

Adapting business models requires guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter. Five years ago 50% of revenues for Atlantic Media’s National…

Crain Communications Changes Family Ownership Structure
July 13, 2017 at 2:10 pm

Crain Communications, the parent company of brands including Advertising Age and Crain's Detroit Business, has changed its ownership structure with the buyout of longtime President Rance Crain and his family. Crain Communications acquired Rance Crain's 50% stake in the company, giving Chairman Keith Crain, along with his wife,…

Penthouse Buys 'OMNI,' Sues Jared Leto
July 12, 2017 at 1:43 pm

Raunchy skin mag Penthouse and sci-fi and future tech bible Omni were always strange bedfellows, brought together by one factor: the mercurial genius of media impresario Bob Guccione. Guccione founded the very different magazines — both pioneering in their own ways — in 1965 and 1978, respectively. Now, following a brief interregnum, they are back…

What Does Time Inc. Think It Would Solve With a Name Change?
July 12, 2017 at 1:38 pm

With the news today that Time Inc. is possibly considering a name change, we have a lot of questions about media companies courting the name rebrand, like, why? And also, does it actually make a difference? And, why are most of the recent rebrand names so awful? Before last week, the go-to example for that…

Reuters Adds More Speed, Personalization to Redesigned Site
July 11, 2017 at 1:29 pm

Despite his last name, Isaac Showman isn't a fan of big, dramatic website unveilings. That's why, if you visit Reuters.com this morning, you might not notice anything out of the ordinary — until you visit an article page. For the last few months, the international newswire has quietly been working on a major overhaul of its…

The News Industry Will Address Congress About Facebook-Google Duopoly
July 11, 2017 at 1:16 pm

The news industry has never been more dependent on tech companies and the massive distribution platforms they operate on the internet, leading to a long-standing and ongoing existential crisis in journalism. This isn’t exactly a secret — nearly half of all American adults rely on Facebook as a primary news delivery mechanism, and both the…

Google Is Funding a New Software Project That Will Automate Writing Local News
July 10, 2017 at 2:25 pm

Google is awarding the Press Association, a large British news agency, $805,000 to build software to automate the writing of 30,000 local stories a month. The money comes from a fund from Google, the Digital News Initiative, that the search giant started with a commitment to invest over $170 million to support digital innovation in…

What’s Next for Rafat Ali’s Growing Travel Site Skift, 5 Years In
July 10, 2017 at 2:17 pm

If you’ve spent even a little bit of time on Media Twitter, you’re probably familiar with Rafat Ali. Ali, the cofounder and CEO of the travel news site Skift, is a voracious advocate of focused, niche-driven media outlets — which he prefers to frame as vertical media. It’s an approach Ali has taken in leading Skift,…

Layoffs, Payroll Woes Plague 'Latina' Magazine
July 7, 2017 at 1:25 pm

Another big magazine targeting an ethnic audience is having a rocky transition under new management. This time it is Latina, which finds itself forced to cut staff while struggling to meet payroll and deal with unpaid invoices from angry freelancers. The news was first reported by the New York Post, citing unnamed staffers at Latina…

Google Goes After Mobile Native Advertising With New AdSense Formats
July 7, 2017 at 1:18 pm

Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers. AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the…

This Is How Top Instagram Publishers Use Video vs. Photos
July 6, 2017 at 2:43 pm

Instagram has gone through a mountain of changes last year, adding features like Instagram Stories, live-streaming and carousel photo albums. These features are delivering too — more than 250 million users create Instagram Stories everyday, according to a recent report. With so many new features, how are publishers dividing their content and how do engagements…

James Hewes Appointed New FIPP CEO
July 6, 2017 at 2:34 pm

FIPP - the network for global media, is pleased to announce that James Hewes has been appointed president and CEO. He will succeed Chris Llewellyn, who is stepping down to pursue his own interests, after a short handover period in September 2017. James Hewes has…

MPA: More Publishers Adopt Video As Audiences Grow
July 5, 2017 at 12:04 pm

More magazine brands are producing video as audience rates grow across various platforms, according to the latest Magazine Media 360° Brand Audience Report for May 2017 from The Association of Magazine Media. Video audiences have risen 48.1% from May 2016 to May 2017. There are now 82 magazine brands that report a video audience to…

Apple News May Let Publishers Sell Ads Their Own Way
July 5, 2017 at 11:59 am

Apple is working on a money fix for publishers that send their articles and content to its News app but so far have gotten very little in return, according to people familiar with the plans. Apple News will let top media partners use their own technology to fill the ad space in their content, becoming…

What Good Metrics Look Like
June 30, 2017 at 9:12 am

Let’s assume you’re knee deep figuring out goals for your company / team. You have a goal in mind — it’s to grow your user base, or become a sustainable business (e.g., make some cash), or reduce negative experiences due to spam, or conquer the galaxy. Great. But now you have the challenge of figuring out a…

Can Artificial Intelligence Make The Online Experience More Natural?
June 30, 2017 at 9:05 am

By definition, artificial Intelligence seems anything but “natural,” but AI tools increasingly give publishers the secret weapons they need to create a more authentic, organic and natural experience for their site visitors. That will help publishers compete better in a world dominated by a few online giants and swamped by seemingly endless content alternatives. Forrester…

Politico Is Building a Community of Audience Advisers
June 29, 2017 at 1:54 pm

News organizations spend a lot of time trying to get their audiences to do things for them: Read our journalism! Come to our events! Pay us money! Generally, newsrooms put less emphasis on actually listening to what readers want. Earlier this month, Politico launched an initiative that changes the equation a little bit. Politico Insiders is…

Google News Launches Redesign That Gives More Prominence to Fact Checking
June 29, 2017 at 1:48 pm

Google on Tuesday launched a redesigned desktop version of Google News that introduces a more streamlined design, highlights fact checking, and offers users additional personalization. Google News’ desktop site is now broken into three main sections: Headlines, which features the day’s top news stories; Local, which allows users to follow news from certain locations; and…