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How Condé Nast Learned to Love Tangling With Trump
February 13, 2017 at 2:33 pm

In the melee of coverage before and after the election, no glossy magazine publisher has been more publicly invested in swinging hard against Donald Trump than Condé Nast. And it’s not just within the usual highbrow political pages of the New Yorker. Vogue, a fashion title that had never played presidential politics in its 124-year history, saw…

Facebook Takes Steps to Improve Advertising Data After Criticism
February 13, 2017 at 2:22 pm

Facebook said on Friday that it would agree to an audit of information it provides to marketers and provide them with new, more precise measurement data, less than two weeks after Procter & Gamble, America’s biggest advertiser, criticized the lack of transparency provided by digital ad platforms. The social network, which came under scrutiny last…

Active Interest Ends Print Publication of Skiing Magazine After 69 years
February 10, 2017 at 2:40 pm

Just shy of its 70th birthday, Boulder’s Skiing Magazine is shuttering its print publication and folding its adventure-focused content into a revamped version of its sister, Ski Magazine. For years, Skiing has been the winter-adventure magazine, with a focus on younger skiers who live for the sport. Ski Magazine has been more family friendly, with…

Meredith And Investor Group Push Effort to Acquire Time Inc.
February 9, 2017 at 10:53 am

Meredith Corp. and an investor group led by Edgar Bronfman Jr. have advanced in their pursuit of Time Inc. as the publisher explores a possible sale, according to people familiar with the situation. Meredith, which publishes such magazines as Family Circle, Shape and Better Homes & Gardens, in recent days signed a nondisclosure agreement with…

Can Brave's Bitcoin Payment Platform Save Online Publishing?
February 9, 2017 at 10:34 am

Last year, Brendan Eich, former CEO of the Mozilla corporation and designer the Javascript programming language, launched Brave, a Web browser that blocks advertisements by default. Now Eich is rolling out a new Bitcoin payment platform, integrated right into the browser, that he hopes will provide an alternative revenue stream for publishers. He views it…

Three Ways Facebook Has Jumped the Shark for Marketers
February 8, 2017 at 2:02 pm

Way way back in pre-IPO Facebook history, I pondered in a 2010 Ad Age post about whether Facebook had jumped the shark, given the advertising platform's constant iterations. My intention, then as now, was to understand how advertisers can effectively use Facebook. As I wrote at the time: "I have no ax to grind with…

Condé Nast Has Been Eyeing The Hollywood Reporter
February 8, 2017 at 1:47 pm

Several months ago, Condé Nast CEO Bob Sauerberg and artistic director Anna Wintour entered into negotiations to buy The Hollywood Reporter and Billboard from Eldridge Industries, several sources familiar with the negotiations told CNNMoney. Conde Nast enlisted UBS Investment Bank to oversee the deal, while Eldridge was represented by Moelis & Company and Goldman Sachs.…

Google Makes It Easier to See And Share Publishers’ Real URLs From AMP Pages
February 7, 2017 at 2:45 pm

As promised, Google is making a change to how it displays Accelerated Mobile Pages, so that users can easily view and share links that lead directly to publishers’ sites rather than to Google’s copy of the content. Google has been displaying AMP content by effectively making a copy of it and rendering it from its own servers,…

The WSJ Is Exploring an Ad-Free Digital Offering
February 6, 2017 at 12:16 pm

The Wall Street Journal is exploring new ways to drum up revenue from readers, including an ad-free version of its digital platforms, the possibility of charging on a per-article basis and even charging extra for home delivery, according to an online survey it is sending out to readers. Like all publishers with advertising as part…

How Independent Publishers Can Fight the Google-Facebook Duopoly
February 6, 2017 at 12:12 pm

The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike reinforce the walled gardens of these duopolies, enabling the continued growth of…

Medium Plans to Launch a Consumer Subscription Product This Quarter
February 3, 2017 at 2:31 pm

Medium CEO Ev Williams announced today at Upfront Summit that his company will launch a consumer subscription product, with the first version coming this quarter. This could help develop an additional revenue stream apart from advertisements. Finding a strong revenue source is critical, since Medium decided to lay off 50 staff, close its New York office,…

Trump-Bump Subscription Surge Brightens Otherwise Grey Results at New York Times
February 3, 2017 at 2:27 pm

President Trump's mocking tweets about the "failing" New York Times and its "dwindling" subscriber base miss the boost his election and early days in office are giving the company's business. CEO Mark Thompson stopped short today of saying Trump was the cause of a record 276,000 net quarterly growth in digital subscriptions in the last…

When it Comes to Video, More Publishers Are Betting on Mobile Web Versus Apps
February 2, 2017 at 1:53 pm

Outside of social platforms, people are more likely to watch mobile video on the web versus apps — and publishers are adapting. Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share of mobile video viewing occurring…

Covering Trump the Reuters Way
February 2, 2017 at 1:48 pm

In a message to staff today, Reuters Editor-in-Chief Steve Adler wrote about covering President Trump the Reuters way: The first 12 days of the Trump presidency (yes, that’s all it’s been!) have been memorable for all – and especially challenging for us in the news business. It’s not every day that a U.S. president calls…

‘Platforms Are Not Forever': Hearst’s Troy Young on Platform-Publisher Relations
February 1, 2017 at 2:40 pm

As president of Hearst Magazines Digital Media, Troy Young oversees the online brands of storied titles including Cosmopolitan, Elle and Esquire and digital-only properties like Delish and BestProducts. He talked with us about making video profitable, an area he sees becoming fully half of Hearst’s content feed; and how the time is right for publishers to…

American Media Inc. Emerges as Likely Buyer of Us Weekly
February 1, 2017 at 2:35 pm

The buzz in the industry is that David Pecker’s American Media Inc., owner of the National Enquirer and Star Magazine, has emerged as the lead suitor to buy Us Weekly from Jann Wenner ’s Wenner Media. An AMI spokesman reached Tuesday said, “AMI does not comment on rumors.” Wenner Media is also staying mum, responding…

P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies & Ad Tech to Get Paid
January 31, 2017 at 2:02 pm

Procter & Gamble Co., the nation's and world's biggest advertiser, is laying down the law for digital media players and agencies in a five-point program that will take effect this year as outlined by Chief Brand Officer Marc Pritchard on Sunday evening at the Interactive Advertising Bureau's Annual Leadership Meeting in Hollywood, Fla. "The days…

How The New Yorker Brought the Soul of the Magazine to the Web
January 31, 2017 at 1:55 pm

Nick Thompson was on his way to the subway when he got an email from his boss, New Yorker Editor David Remnick. The subject line? "Morning piece." It was 8:17 a.m. on Sept. 8, and Remnick had just watched libertarian presidential candidate Gary Johnson ask "what is Aleppo?" live on national television. "I wrote back…