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How Bild Uses Facebook Instant Articles to Drive Subscriptions
April 10, 2017 at 2:09 pm

Axel Springer’s Bild is looking to use Facebook Instant Articles to drive subscriptions. The German publisher has reduced the number of steps readers have to take when signing up for a subscription through Instant Articles from nine to three. The Axel Springer tabloid was among the first wave of publishers using Facebook Instant Articles when it…

Bob Guccione Jr. Is Back, This Time With A Lust For Digital
April 10, 2017 at 2:02 pm

You may have heard of the Gucciones. The late Bob Guccione was the founder of adult magazine Penthouse, and his son, Bob Guccione Jr., founded Spin and Gear, and published Discover magazine. Now, after nearly a decade away from the magazine publishing business, Guccione Jr. is back, poised to launch a digital magazine in an…

How New York Magazine Is Growing Commerce Revenue
April 7, 2017 at 2:56 pm

New York magazine has been giving its print subscribers shopping recommendations for five decades. But when it turned the print feature into a digital e-commerce brand last year, it had to start from scratch. Would it be for men or women? Would it recommend high-cost products, or low-cost ones? Would it be for readers on the…

With Push, Small Publishers Have a Cheaper, Quicker Way to Develop Their Own Mobile Apps
April 7, 2017 at 2:51 pm

Does every news organization need an app? It’s been a sticky question since Apple opened up the App Store nearly a decade ago. The app pendulum has swung in both directions multiple times over the years: For some publishers, apps remain an essential part of the distribution formula, while for others, developing an app is…

How Dennis Publishing's Willingness to Pivot Underpins Its Profitability
April 6, 2017 at 2:51 pm

There's an old saying about the futility of trying to ice skate uphill. But that's nevertheless what a handful of publishers are doing. Having chosen to tilt at the windmills of Google and Facebook for digital ad revenue, some publishers are trying to go up against huge digital retailers for ecommerce dollars - and it's…

Google Inks Brand Safety Accord with ComScore to Provide Third-Party Measurement
April 6, 2017 at 2:41 pm

Amid a wave of undesirable headlines around brand safety following The Times’ ‘advertisers funding terrorism’ series of investigations, Google (which suffered major PR damage during the affair) has announced a deal with ComScore to provide provide independent verification that its inventory is brand safe. The deal was announced today (April 5) with the pair claiming…

The Telegraph Gets 1 Million Monthly Readers from Google Play Newsstand
April 5, 2017 at 1:45 pm

Publishers are learning that an over-reliance on reaching audiences on one platform is not a fail-safe strategy. For The Telegraph, Google Play Newsstand has become a valuable channel for finding new readers: After publishing content to Newsstand for the last 12 months, The Telegraph has increased audiences by 78% to 1 million monthly readers. The Telegraph…

Publishers Warn Advertisers On Dangers Of 'Blind Programmatic'
April 5, 2017 at 1:37 pm

Publishers worldwide are capitalizing on the woes of tech platforms, like Google and YouTube, which have recently come under fire for allowing ads to appear next to offensive content. In the UK this week, regional news publishers are hammering home the message that advertisers can’t trust “blind programmatic” ad programs to provide brand-safe environments –…

Financial Times Reader Engagement Increases 30% Following Site Redesign
April 4, 2017 at 2:23 pm

The Financial Times has shrugged off a wider downturn in the publishing sector, with a number of key metrics all showing a healthy bounce including reader engagement, digital subscriptions and profits. Sparked by last year’s launch of a new-look FT.com, reader engagement has risen by 30% since the new platform hit the web, which is…

In Facebook’s Shadow, Twitter Cozies Up to Video Publishers With Reliable Cash
April 4, 2017 at 2:07 pm

In a sea of social frenemies, some publishers are seeing Twitter as a friend — especially as the platform aggressively pushes into video. Multiple publishers said Twitter has been promoting their videos through its Amplify program, which allows media companies and other content owners to run pre-rolls in front of their videos. More broadly, Amplify…

Is It Time to Completely Rethink Fact-Checking?
March 31, 2017 at 4:16 pm

The basic format of political fact-checking is identical the world over: Start from a widely circulated claim by a public figure, then rate the truthfulness of its objectively verifiable components. Tom Rosenstiel, executive director at the American Press Institute, thinks it may be time to rethink this model. Local newsrooms especially, he suggests, should make…

Bauer’s Debrief Is Getting Into Podcasting
March 31, 2017 at 4:12 pm

Navigating adulthood in the connected age is rife with obstacles. How do you meet new people when your uni friends aren’t living next door? How do you avoid the feelings of inadequacy while scrolling through Instagram? While we might be living in the most digitally connected age — where WhatsApp conversations replace actual conversations — we all know…

How to Best Engage Audiences With 360-Degree Video
March 31, 2017 at 2:53 pm

I won’t bore you with statistics about video content dominating the internet, or stories of social networks moving towards a video-first future. I’m sure you’ve heard them all before, and are well-versed in the idea that video is vital for brands looking to get noticed in the digital age of superfast broadband and 4G mobile.…

Time Inc.’s Re-brands StyleWatch as PeopleStyle
March 31, 2017 at 2:46 pm

Time Inc. is clarifying its mass fashion titles, StyleWatch and People’s style vertical under the PeopleStyle brand. The combination of the two properties clarifies what many in the market deemed confusing, as both entities serve a similar reader and have similar names. Time Inc. told WWD that StyleWatch editor in chief Bethany Heitman and People…

Machine Learning Will Give Publishing Visual, Interactive Content on a Big Scale
March 30, 2017 at 2:35 pm

Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital…

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
March 30, 2017 at 2:31 pm

As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month. It is the sort of eye-popping number that has become the norm these days for big companies that use automated tools to reach consumers online. Now, as more and more brands find their ads popping up next…

Report: BuzzFeed Is Going Public in 2018
March 29, 2017 at 2:37 pm

Long-swirling rumors of an eventual IPO for BuzzFeed gained credence this morning when Axios' Mike Allen reported that the company is planning to go public sometime in 2018. In doing so, BuzzFeed would become the first digitally native news organization in its weight class (Vox Media, Vice, Gizmodo Media Group, Group Nine Media) to go…

Condé Nast, Hearst Joint-Venture PubWorx Acquires ProCirc
March 29, 2017 at 2:33 pm

PubWorx, a joint-venture between Condé Nast and Hearst Magazines, has acquired ProCirc, a circulation outsourcing company. Terms of the deal were not disclosed. Last February, Condé and Hearst joined forces to form PubWorx, a company that manages production, procurement and circulation for both publishers, and offer custom programs across the industry for third parties. The acquisition of…

Can Dutch Import De Correspondent Conquer the U.S.?
March 28, 2017 at 2:32 pm

Today, the young entrepreneurs behind De Correspondent announce their landing in the U.S. The promise is a big one: Import the four-year-old Dutch news startup’s model into a much larger market, bringing the same membership-driven principles that have brought the duo attention from around the world. If all goes well, The Correspondent will launch in…

Bustle Raises $12 Million to Power Political Reporting
March 28, 2017 at 2:17 pm

In digital media nowadays, politics is money. Bustle, a site targeted at young female readers, has raised $12 million to help hire a raft of political writers to capitalize on the passions surrounding the election of President Donald Trump and to finance a deeper push into medium-length and long-form video reporting. The Series D funding…