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Ads.txt, Created to Help Publishers Fight Fraud, Isn’t Being Adopted by Publishers
September 8, 2017 at 6:00 am

Ads.txt is supposed to help clean up the industry’s ad fraud problem, but publishers are dragging their feet in adopting the initiative. Few publishers have adopted ads.txt because their tech teams are overcommitted to other projects, and they don’t understand how ads.txt will benefit them. Plus, some publishers want to avoid notifying ad buyers that…

Scribd Is Bundling Its Subscriptions With News Organizations (Starting With NYT)
September 8, 2017 at 6:00 am

Scribd, the San Francisco-based startup that wants to be the Netflix for text, has a new plan to lure more subscribers: Give them The New York Times. This morning, Scribd announced a new two-for-one deal for students. Those with valid .edu addresses can pay $1.87 per week and get access to Scribd's library of written…

New Hearst UK CEO’s Strategy for Success
September 7, 2017 at 6:00 am

Having joined Hearst UK in April, James Wildman, new CEO, has clear plans for driving the business forward. Here, he talks cultural change, revenue generation and the future of the publishing industry… Jon Watkins spoke to him ahead of the 41st FIPP World Congress, where he will be one of our speakers. The Congress takes…

Quartz Launches Print Experiment With $35 Book
September 7, 2017 at 6:00 am

With its insider-y lingo and unending stream of numbers, business news isn't the most reader-friendly beat in the journalism industry. That's one of the reasons why Quartz is now selling a book that explains the global economy using objects — things readers can literally grasp — as its focal point. "Quartz: The Objects that Power the Global…

Regional Magazines Gaining Popularity in The South
September 6, 2017 at 9:42 am

DECATUR, Ga. — It was Friday afternoon at Kimball House, a casually elegant bistro set in a 19th-century railroad depot where the bartenders wield Herbsaint, rye and peach honey. Chuck Reece, 56, editor in chief of the website The Bitter Southerner, was at the bar, poring over the day’s raw oyster menu and using a…

Publishers Are Making More Video—Whether You Want It or Not
September 5, 2017 at 1:28 pm

Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like “celebrating beauty” and “strong women.” Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook. Critics have called such moves “100 percent cynical” and…

Condé Nast Employees Brace for Yet Another Reorganization
September 5, 2017 at 1:25 pm

Condé Nast is expected to roll out another reorganization as early as this week. Insiders said that the changes will impact the entire company and  include “heavy” cuts on the editorial and business teams with a continued structural reconfiguration of the advertising sales teams. The result is rumored to be more centralization and teams working across…

How Recode Thinks About Their Events
September 1, 2017 at 1:17 pm

As events become an essential part of many media companies' business models, some brands are more successful than the others. Recode events are one of the success stories. We find out more about how they think about their events. How it all got started Kara Swisher, award-winning tech journalist and writer, renowned tech journalist Walt…

A Decade After Launching, Monocle Is Still Confident About Print
September 1, 2017 at 1:13 pm

Andrew Tuck, the editor of Monocle, is confident the magazine is never going to have a Snapchat team. In the decade since it was founded, Monocle has strived to make strategic decisions about where and when to invest in new products and initiatives, both editorially and commercially. Editorially, it launched Monocle 24, its 24-hour radio…

Time Inc. Shifts Toward Video as Eyeballs Move Online
August 31, 2017 at 11:51 am

NEW YORK (Reuters) - Time Inc, publisher of magazines including People and Sports Illustrated, is turning to the internet to distribute its growing cache of video material and television shows, part of a plan to counter fast-declining print advertising revenue. The move shows that even the largest traditional publishing companies can no longer ignore the…

Taylor Swift Makes Mags Along With Music
August 31, 2017 at 11:48 am

All writers want to be rock stars and all rock stars want to be writers. It seems that goes for rappers and pop divas, too. Pop juggernaut Taylor Swift is following in the footsteps of hip-hop recording artist and producer Frank Ocean by publishing her own magazine, or actually two magazines, in conjunction with her…

How Bloomberg Leverages Content And Technology to Serve a Global Audience
August 30, 2017 at 1:45 pm

Bloomberg Media’s recently launched television studio in Hong Kong plays off existing strengths across global platforms - digital, radio, print - to create synergies and serve its audience, according to Parry Ravindranathan, president and managing director, international, Bloomberg Media. But the launch of the studio is only part of a much bigger story… “Since Bloomberg is…

BuzzFeed Reverses Course & Embraces Banner Ads
August 29, 2017 at 1:35 pm

Never say never in digital media. For years, BuzzFeed executives preached two things. The digital ad industry needed something better than the much maligned banner ad. And web ads should be "native." So-called "native" ads should look and feel like the websites they appear on (think a Promoted Tweet). They should be custom to that…

How The Economist Turned Circulation Into Its Most Profitable Revenue Line
August 29, 2017 at 1:29 pm

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group. Michael Brunt, MD of circulation at The Economist Group, explains how they’ve done it – and how there remain plenty more opportunities to grow… Tell us about your own background…

‘Larger Than Usual’ Ad Fraud on Exchanges Prompts Google to Offer Advertiser Refunds
August 28, 2017 at 1:19 pm

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with…

'Goodspeed' Takes Flight On Tradewind Aviation
August 25, 2017 at 2:16 pm

Goodspeed, a new quarterly airlines magazine, launched August 13 on Tradewind Aviation, a boutique airline. The magazine is placed on the seat of every flight; its current circulation is 52,000. Tradewind Aviation flies 15,000 flights a year from its base at the Westchester County Airport in New York and Luis Munoz Marin International Airport in…

How Brands Are Switching Up Their Approach to Magazine Advertising
August 25, 2017 at 2:08 pm

Magazine brands are having a tough time. Sales are falling, and you only have to look at the latest ABC figures to see how fast. Women’s weeklies are particularly struggling. The circulation of Time Inc.’s Look was down 35.4% in the first half of 2017, with sales for Woman magazine down 17.6%. Men’s titles, TV…