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Digital Media World Tries to Decode Facebook’s Latest Algorithm Tweak
May 12, 2017 at 1:31 pm

It‘s that time again. Facebook FB -0.03% is changing its News Feed algorithm, and online publishers and ad companies are trying to figure out who’s in the crosshairs this time around. In what Facebook described as an effort to surface fewer links to “low-quality web experiences,” the company said Wednesday it will begin de-emphasizing links…

Fortune’s New Money-Making Plan? Higher Education
May 11, 2017 at 2:12 pm

In 2005, when Alan Murray was rising through the ranks at The Wall Street Journal, he ponied up for an executive education program at Stanford. The cost? Around $45,000, back then. The length of the program? A few weeks. The whole experience left him thinking these programs were ripe for disruption from a competitor who…

Time Inc. to Sell Assets Amid Push to Move Beyond Magazines
May 11, 2017 at 1:56 pm

Time Inc. is planning to sell some magazines or other properties as the struggling publisher tries to push ahead with a digital strategy and move past months of talks with potential acquirers. The owner of Sports Illustrated and People will look to offload “relatively smaller” titles in its portfolio and other “non-core” assets, Chief Executive Officer Rich…

Voice-Enabled Speaker Usage to Grow Nearly 130% This Year
May 10, 2017 at 2:34 pm

While still far from mass adoption, virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants, such as Siri, and voice-enabled speakers, like Amazon Echo. This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9%…

NBCUniversal Acquires Majority Ownership of How-To Website Craftsy
May 10, 2017 at 2:30 pm

NBCUniversal is getting a little crafty. The media and entertainment company has acquired a majority stake in Craftsy, an instruction website for cooking, baking, knitting and other hobbies, for an undisclosed price. The website will become a part of the NBCU Cable Entertainment portfolio, chairman Bonnie Hammer announced in a memo to staff on Wednesday…

Thanks to Twitter, Writers Are More Influential Than Publishers
May 9, 2017 at 2:19 pm

A few years back, my path to pop culture enlightenment was blissfully simple. I would open up Grantland and read whichever stories piqued my interest. The same way my daily routine relied on a cereal of choice (Honey Bunches of Oats) and a toothpaste of choice (Crest Pro-Health), I had developed a relationship with a…

The New York Times’ Digital Business More Than Doubled in the Past Six Years
May 9, 2017 at 2:13 pm

The New York Times can thank an uptick in subscribers — specifically digital subscribers — for its positive earnings report last week. The Times’ digital subscription effort, at first controversial, is now its most important source of revenue growth and shows how it can become a digital-only publisher. So how is its digital business doing…

The Rise of Transparent Digital Ad Buying
May 8, 2017 at 1:26 pm

As marketers push for greater transparency in how the murky world of digital ad buying works, agencies are rethinking their approach. For the past several years, as automated ad buying has taken flight, agencies have made a lucrative business out of running an arbitrage-based model -- buying digital inventory in bulk and then marking it…

Publishers Suffer in Spar Between Social Giants
May 5, 2017 at 1:42 pm

As competition among social media companies heats up, publishers are being taken for granted. In the past two years, social media platforms rolled out a range of products designed to hook publishers. Snapchat Discover, Facebook Instant Articles, Apple News, Twitter Moments, and Google AMP all provide a space to publish content directly within platforms. Publishers, which have…

Pause That Depresses: Forrester Sees Advertiser Revolt as Beginning of the End
May 5, 2017 at 1:38 pm

Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of digital ad spending and hasten what Forrester is calling "The End of Advertising As We Know It" in a report to be released today. Google's recent street-beating revenue results, despite those spending…

Storyful & Ad Measurement Firm Moat Are Creating a Database to Track Fake News and Hate Websites
May 4, 2017 at 1:12 pm

A video creation company has partnered with one of the most prominent ad measurement firms to create a database that could help brands avoid fake or hateful content. Storyful—a division of News Corp.—is teaming up with analytics and measurement firm Moat to launch Open Brand Safety, a database that monitors misinformation and extremist content by tracking web domains and…

Airbnb Teams With Hearst on Magazine Guided by Travel Site’s Data
May 4, 2017 at 1:04 pm

When the new travel publication Airbnbmag hits select newsstands and mailboxes later this month, many of the stories, including the cover feature set in Havana, will be sourced from billions of anonymous data points collected by the home-sharing service. Those data are expected to enable editors to assign stories for an audience eager to learn…

Google And Facebook Bring in One-Fifth of Global Ad Revenue
May 3, 2017 at 1:48 pm

Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows. Online advertising has overtaken television to become the world’s largest ad medium, according to data and analysis agency Zenith. Twitter is the fastest-growing media owner, increasing ad revenue by 734% between 2012 and 2016.…

Paying for News: Why People Subscribe And What It Says About the Future of Journalism
May 3, 2017 at 12:33 pm

The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars. The Media Insight Project, a collaboration of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research, has undertaken what we believe…

Bo Sacks: The Man Behind ‘Heard on the Web’
May 2, 2017 at 12:29 pm

For some, Bo Sacks is their guru, consulting on how to affect change in their newsroom. For others, Bo Sacks speaking out may leave them hot under the collar. And for many in the industry, Bo Sacks is an old friend, his newsletter a welcome sight in their inbox every day. Bo runs the world’s…

Twitter Teams Up With Bloomberg for Streaming News
May 2, 2017 at 12:22 pm

Twitter Inc. TWTR +5.30% has found its first partner for its push into round-the-clock streaming television: Bloomberg. The social-media company is joining forces with the global financial news outlet to create a service that will stream news produced solely for Twitter 24 hours a day, seven days a week. “It is going to be focused…

Here’s How This Norwegian Publisher Built a Successful Digital Subscription Model for Local News
May 1, 2017 at 2:34 pm

Three years ago, the Norwegian publisher Amedia, which owns 62 local and regional outlets across the country, introduced a digital subscription strategy, starting with a universal login system across all its newspapers’ platforms it called aID. And it’s found remarkable success: Since launching in April 2014, the company has signed up about 130,000 digital subscribers…

Publishers Work To Expand Influencer Footprint
May 1, 2017 at 2:23 pm

There is another digital media land rush underway, as media companies, agencies and tech firms all rush to build a presence in the burgeoning world of social-media influencer marketing. The last few months have seen a spate of partnerships between publishers and influencer networks, offering advertisers cross-channel campaigns combining online influencers with their own editorial…