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Forrester Reports on E-Mail Service Providers
December 30, 2009

Sixty-nine criteria were used to gauge the E-Mail Service Providers (ESPs), divided into three buckets: current offering, strategy and market presence. Forrester said the 15 ESPs were selected from a potential group of 40, using firms with at least $10 million in global billings and those that send 200 million-plus emails a month, among other benchmarks.



Crain’s AutoNews Becomes Paid Content Site
December 29, 2009, the online extension of Crain’s Automotive News weekly for the car trade, is bringing much of its content behind the pay wall. Starting Dec. 21 general non-subscribers now can access only a few stories at a time at the site, which will be open mainly to print and digital edition subscribers. “If you don’t subscribe, you’ll miss out on a lot,” says Web editor Dave Versical in a post on the site. “You’ll be able to open only a few stories each day and your daily and weekly e-mail newsletters will be skimpier.

Coinciding with a major site redesign and relaunch early last week, Automotive News now has several paid content models. Subscribers to the print weekly ($159/year) can access all online news commentary and reader comments as part of their subscription.

Hacker Hits Condé Nast
December 21, 2009

As if the year-end newsstand competition weren’t enough, Condé Nast Publications said in court documents Thursday that GQ’s December issue had to contend with a hacker who leaked a large swath of its editorial content before the magazine even hit shelves. In a copyright lawsuit filed in U.S. District Court in Manhattan, the publisher said an unauthorized Web user, which it knows only by his or her Internet protocol address, had accessed the company’s networks in September and copied more than 1,100 files.

Questex Restructures, New Company Formed
December 18, 2009

A little more than two months after Questex Media Inc. filed its Chapter 11 petition, the company has sold its major assets to newly formed Questex Media LLC that now will own and operate the old business units. President and CEO of the prior firm, Kerry Gumas, takes on the same role here, and the new company is held by some of the senior lenders of the old Questex. In a statement, Questex said “the new company will operate with an improved capital structure and increased financial flexibility to better position it for future growth."

Hearst Magazines Digital Media Plans a New Vertical
December 18, 2009

With 26 sites and counting, Hearst Magazines Digital Media will launch a new vertical late next year that “is not one you’d expect from us,” noted Chuck Cordray, senior vice president and general manager. He added the URL already has been purchased but declined to provide more information. Next summer, the digital unit also will relaunch its teen network, which includes and

Bonnier Plans for its own E-Reader
December 17, 2009

Bonnier Group, best known in the U.S. as the publisher of specialty magazines like Field & Stream and Popular Science, isn’t even pretending that unlike other e-magazine what-ifs publishers have been showing off, its own is fleshed out.

MPA Reduces Staff by More Than 14 Percent
December 16, 2009

The Magazine Publishers of America Wednesday eliminated roughly 14 percent of its overall workforce—or five full-time positions—as part of a streamlining of its operations. Departments that were affected include membership, events, research and back office functions.

After the cuts, the MPA now carries 30 full-time staffers between its offices in New York and Washington, D.C.

New York Magazine Publisher Goes Local With Advertising
December 15, 2009

New York Media, which publishes "New York" magazine, is now offering online search-based ads and lead generation to local businesses through a new partnership with Clickable, the creator of a search advertising platform.

New York Media, which also publishes the Grub Street food blogs, and "New York Weddings," is putting its brand on the Clickable Platform software, making it the first media sales partner for the platform in the Northeast, according to Clickable. The "New York Connects" endeavor is being aimed at local companies that have yet to successfully use the Web to advertise and acquire sales leads based on searches by potential customers, said a launch announcement.

367 magazines shuttered in 2009 says MediaFinder
December 14, 2009

Editor & Publisher and Kirkus Reviews, the two venerable publications that folded on Thursday, have plenty of company. According to preliminary numbers from, 367 U.S periodicals shut down in 2009 and 64 went online-only.

Meanwhile, 247 magazines launched during the same period. Regional titles composed the largest category on both sides of the ledger. Scottsdale Magazine and Denver Living were among those that vanished; Maine Magazine and B-Metro of Birmingham, Ala., were among the launches. Turns to PubMatic to Optimize Ad Revenue
December 14, 2009 has selected PubMatic to optimize its ad revenue., which presently reaches 21 million unique users per month, has sought to differentiate itself from the competition by offering online video, news, community and TV listings in a single location.

Lachlan Murdoch Doubts Future of Magazines
December 11, 2009

Lachlan Murdoch, the eldest son of media mogul Rupert Murdoch and a director of his News Corp empire, has withdrawn at the last minute from a consortium of investors bidding for the bulk of Nielsen Business Media.

Pluribus Capital Management, a newly formed private equity vehicle founded by established media executives, confirmed on Thursday morning it had agreed terms to buy Billboard, The Hollywood Reporter and six other Nielsen properties.

Meckler Acquires SocialTimes
December 11, 2009

Alan Meckler’s WebMediaBrands has purchased the two-and-a-half-year-old DC-based SocialTimes media company. The one-man outfit run by Nick O’Neil started as the AllFacebook blog covering the social media ecosystem just as that network launched its applications platform. Meckler’s WebMediaBrands recently divested itself of its holdings related to tech industry coverage. It sold to Quinstreet at the end of last month. The company continues to expand its coverage of various media niches.

Editor & Publisher to Cease Publishing
December 10, 2009

The Nielsen Co. has agreed to sell eight brands belonging to Nielsen Business Media to a new company formed jointly by Pluribus Capital Management and Guggenheim Partners.
The new company, e5 Global Media, LLC, is acquiring AdweekMedia (which includes Adweek, Mediaweek and Brandweek), The Hollywood Reporter, Billboard. Backstage, The Clio Awards and Film Journal International. E5 Global Media will also acquire the Film Expo business, which includes ShoWest, ShowEast, Cinema Expo International and CineAsia trade shows. The parties declined to identify a purchase price.

Apple Tablet Set for Spring Launch?
December 9, 2009

"The manufacturing cogs for the tablet are creaking into action," writes Oppenheimer's Yair Reiner in a note to clients issued Wednesday morning.

Sources: News Corp., Time to Unveil Digital Joint Venture
December 8, 2009

NEW YORK (Reuters) - News Corp., Time Warner Inc. and magazine publishers Conde Nast and Hearst Corp. will on Tuesday unveil a new digital joint venture aimed at readying their print titles with agreed standards for a range of devices from e-books to tablets.

FTC Will Review Google's Proposed Acquisition of AdMob
December 8, 2009

The Federal Trade Commission is reviewing Google Inc.'s proposed acquisition of mobile advertising company AdMob Inc., according to people familiar with the matter.

The development at this stage appears procedural, indicating that the responsibility for a review has been assigned to the FTC rather than the Justice Department. Both U.S. agencies share responsibility for enforcing federal antitrust laws. There is no indication so far that the ...

The Atlantic Will Sell Short Stories on Kindle
December 7, 2009

Starting on Monday, December 7, Amazon will sell two stories, one by Christopher Buckley and the other by Edna O’Brien, through its Kindle store. The stories have been selected and edited by the staff at The Atlantic, the venerable magazine that once published short fiction in its print pages monthly.

An Industry Gone Mad: Annual Magazine Subscriptions for $5!
December 2, 2009

Yesterday, and right after I wrote my blog about “Must Have” magazines rather than “Nice to Have” magazines I received an e mail inviting me to accept a great limited time offer to subscribe to a few magazines for a mere $5 each. I ordered 18, yes 18 magazine-subscriptions at a hefty cost of $90. Don’t rub your eyes, you read and saw that right. 18 magazines for less than a crisp C note (that is a $100 bill for the novice). What is wrong with that picture? A lot. Call me naive, but are we really still dreaming that the ad revenue is going to come back en force and we will go back to counting customers rather than finding customers who count?