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It’s Time to Scale Up Your Video Production
November 7, 2017 at 4:24 pm

Growing your video production efforts can feel daunting. But our new guide has all the insight you’ll need to succeed. From team building and editorial strategy to collaboration and distribution - learn the best practices and tools publishers use to scale up video production. Download the free guide now!

How Digital Printing Helps Retailers Personalize Print & Increase Sales
November 7, 2017 at 4:21 pm

What if retailers could take their most loyal customers and individually target those customers with a beautifully printed catalog, featuring products they're most interested, based on purchase history and predictive analytics? This hypothetical has become a reality thanks to advances in digital printing and data integration technology. In this video, print expert and CEO of…

‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
November 7, 2017 at 2:35 pm

Trust is the topic that won’t go away. On either side of the pond, leaders with very different temperaments are dealing with issues of declining trust in very different ways. Whatever their differences, however, the knock-on effect to mainstream media — tacitly held responsible for failing to fully represent shifting public sentiment when they aren’t…

What Does Mark Zuckerberg Really Think of the Value of News? Not All That Much.
November 7, 2017 at 2:31 pm

As I was listening to mixed but mostly negative news last week about newspaper company financial results, Facebook was reporting another 49% surge in ad revenues and a quarterly profit of nearly $5 billion. What caught my attention, though, when I later read a transcript of Facebook's earnings conference call was a Mark Zuckerberg comment…

How Short-Run Print Can Activate Lucrative Niche Audiences
November 7, 2017 at 2:01 pm

On the web, publishers have become adept at launching niche content verticals to engage very specific, often highly-monetizeable audiences. On the flip side, due to the economics of printing, publishers have historically had to take a one-size-fits-all approach to printed content. However, advances in digital printing and data integration are making targeted print more feasible…

John Conley Describes Digital Printing's Power to Engage Niche Audiences
November 7, 2017 at 1:54 pm

Digital printing is making it easier for magazine publishers to create hyper-targeted niche magazines. In this video print expert and CEO of Borderland Advisers John Conley explains how Cobblestone Living uses digital printing to deliver greater value to and increase revenue from its affluent audience of 500 subscribers. Conley is an advisor and speaker at…

Spirited Media Seeks New Revenue Streams After Layoffs
November 6, 2017 at 1:55 pm

SPIRITED MEDIA LAID OFF STAFF at each of its three local news sites this week, undercutting hopes that the company and its team of investors may have cracked the code for a profitable and sustainable business model. ICYMI: Local news suffers a tremendous loss The layoffs come eight months after Spirited Media merged with the parent company…

The Year in Mobile Push Alerts
November 6, 2017 at 1:46 pm

It has been an exhausting, exasperating, anxious year. A year of relentless assault, as one news break after another pushed its way into our daily existence and found us where we live, interrupting family dinners and drinks with friends, errands and work, rough patches and best-laid plans. No matter who you voted for or what…

Podcast: The Rise and Fall of Jann Wenner and Rolling Stone
November 3, 2017 at 2:38 pm

Jann Wenner revolutionized the magazine business and brought rock 'n' roll to the masses with the launch of Rolling Stone in 1967. The magazine quickly skyrocketed in popularity, helping to define rock music, and eventually, all of pop culture. In a recent podcast, Recode Media's Peter Kafka spoke with the author of Sticky Fingers and…

What Newsstand Professionals & Rodney Dangerfield Have in Common
November 3, 2017 at 1:49 pm

A few weeks ago I was one of 45 other newsstand professionals who broke bread at the 30th Anniversary of the Hudson Retail Group, the largest operator of concessions in the U.S. and Canada. It was an enjoyable night, and with the limited number of uplifting functions in…

The Risk of Billionaire-Funded Media, the Importance of Archiving, and Other Takeaways From the Demise of DNAInfo and Gothamist
November 3, 2017 at 1:41 pm

What billionaires giveth, billionaires can taketh away. DNAinfo and Gothamist, two popular local news networks, were abruptly shutdown last night, just a week after employees of companies voted to unionize. Billionaire Joe Ricketts, who launched DNAInfo in 2009 and acquired Gothamist last year, wrote that while the two sites had accomplished much over the years…

Facebook Beats Earnings Expectations With 49% Growth in Q3, Despite Russian Ad Controversy
November 2, 2017 at 1:50 pm

Facebook reported another $10.14 billion in advertising revenue in the third quarter even while the company’s top attorney testified in Congress about how Russian operatives bought ads to misinform users before, during and after the 2016 presidential election. Today, the company said revenue for the previous three months grew 49% compared to the same period…

It’s Time for Publishers To Build Trading Desks of Their Own
November 2, 2017 at 12:40 pm

With social media dominating the way readers find and consume content, digital publishers are faced with daunting challenges. Sponsored posts and native promotions are gaining traction and fewer people are visiting website homepages or responding to organic updates and shares. As costly paid promotions gain traction, the long-term future of digital publishing hangs in the balance.…

Condé Nast Shutters Teen Vogue in Print, Cuts 80 Jobs
November 2, 2017 at 12:39 pm

Condé Nast is expected to complete its final round of cuts by next Thursday, WWD has learned. The New York-based publisher, which has instilled a hiring freeze, will slash about 80 jobs, equal to a decrease of about 2.5% of its 3,000-person workforce. Budgets across departments are also expected to get a haircut, with the…

Press Release: Media Companies Grow Facebook Social Video as Engagement & Monetization Opportunities Emerge
November 2, 2017 at 12:33 pm

NEW YORK (PRWEB)October 31, 2017 -- For media companies leveraging short-form video to reach audiences on Facebook, increasing the quantity of video posts yields disproportionate gains in views and engagement, shows Wochit’s Q3 Social Performance Index. On average, publishers that increased their video production found a tri-fold increase in video views. Social video creation platform…

Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
November 1, 2017 at 3:47 pm

New innovations around digital printing, data integration, and marketing automation technologies are making it possible for publishers and marketers to reach audiences and customers across print and online channels in ever more seamless ways. And rich end user data – which many publishers are stocked with – acts as a lynchpin for targeting and personalizing…

Social Platforms Grilled on Russia
November 1, 2017 at 2:49 pm

Welcome to November. Tuesday was day one of long-anticipated Congressional hearings with representatives from Facebook, Twitter, and Google. Russia’s presence on the social platforms as it attempted to influence the 2016 election is now well established, and the testimony confirmed that. What still isn’t clear is what impact the attempts actually had. The platforms confirmed…

New York Times Co. Increases Revenue, Books Healthy Third Quarter Profit
November 1, 2017 at 2:28 pm

The New York Times Co. is suffering the same miserable print advertising losses as others in the industry — down 20% year-to-year for the third quarter. But the Times, unlike the rest of the public news companies, still achieved revenue growth — 6% for the quarter — thanks to another surge in digital subscriptions and…

Zooming In, Zooming Out: 2 Ways to Better Understand Audience Data
October 31, 2017 at 1:57 pm

I truly admire artists like Keith Haring. He created an iconic style that’s known across the world — even by people who don’t know the artist’s name. And when I think about creating an iconic, signature style like that, I imagine artists have an idea that they simply can’t shake. And they keep trying, over…