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Media Pitch: Video Intelligence Uses Machine Learning to Up Video Content & Ad Revenue
February 1, 2018 at 12:42 pm

While the near wholesale pivot to video made by some publishers in 2018  looks foolhardy in hindsight, there’s no question that video is increasing its share of attention on the web, especially on mobile. Publishers that want to up their video game often face the obstacle of scaling the production of video needed to grow…

In a Shift, Publishers Can No Longer Count on Content-recommendation Guarantee Checks
January 31, 2018 at 11:24 am

For the past three years, publishers have benefited from fat guarantees from content recommendation services like Outbrain and Taboola. But the good times are coming to an end, as both players, along with upstarts, move away from a land-grab phase in development. Publishers that spoke on background for this story because they were in the…

Meredith Shuffles Execs Ahead of Time Acquisition
January 31, 2018 at 11:17 am

With the sun about to set on Time Inc., new owner Meredith Corp. is shuffling the deck, with Steve Lacy relinquishing the Meredith CEO title to current President and Chief Operating Officer Tom Harty. Lacy, who engineered the $2.8 billion acquisition of Time Inc. — a deal announced in November but expected to be officially finalized on…

Press Release: Yankee Magazine & WGBH Boston's New Series to Premiere Season 2 in April 2018
January 31, 2018 at 11:08 am

BOSTON (January 30, 2018) - This April, the popular travel and lifestyle national public television series Weekends with Yankee returns for a second season to explore more of the hidden gems, spectacular landscapes, fun adventures and delectable tastes of New England. From public-media powerhouse WGBH and the iconic Yankee magazine, Weekends with Yankee is New England…

Being Woke Is Profitable: Teen Vogue Made Waves This Year
January 30, 2018 at 8:00 am

By Jessalynn Keller, University of Calgary Amid white, faux-fur beanbag chairs, trays of artisanal ice cream sandwiches and a glowing Teen Vogue logo, 600 girls and women gathered earlier this month to talk about politics, leadership and social change. The inaugural Teen Vogue Summit is part of the teen magazine’s shift to position themselves as…

'Guardian US' Gains 300,000 Paying Supporters
January 29, 2018 at 2:27 pm

Guardian US has racked up more than 300,000 paying supporters in the year since it began asking American readers to voluntarily contribute funds to support its journalism. The contributions now account for more than a third of the newspaper’s revenue. “Because The Guardian is owned by the Scott Trust, with no shareholders or powerful proprietor to please, all…

Why Publishers Should Consider the “Smart Curation” Market
January 29, 2018 at 2:22 pm

News publishers have the opportunity to enter the curation business by leveraging their reputations as trusted sources, and on proven technologies. Curation has been consistently ignored by big media companies. By curation, I mean lifting what is relevant from a journalistic perspective and selectively linking to it. This is the implementation of Jeff Jarvis’ 2007 encyclical:…

How CBS News Develops Stand-Out Content for Social Media
January 29, 2018 at 8:00 am

Jareen Imam, head of social media at CBS News, says the key to social video success is finding ways to stand out in crowded social feeds. At CBS News, she's found there are three main ways that publishers can make their social video stand out -- break news, tell an original story that triggers an…

LA Journalism’s ‘Prince of Darkness’
January 26, 2018 at 11:01 am

LEWIS D’VORKIN’S VOICE is tranquil as he threatens his staff. The editor in chief of the LA Times explains slowly that someone in the newsroom isn’t playing by the “rules of ethical behavior.” Someone, he says in a recording obtained by CJR, is “morally bankrupt.” He doesn’t name names. For a man who often tells people his favorite…

Facebook News-feed Changes Will Cut into Publishers’ Branded-content Revenue
January 26, 2018 at 10:53 am

Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored editorial videos on the platform, their top source of revenue on Facebook. Top Facebook publishers can nab a 50-70 percent margin on custom branded videos they distribute on Facebook after paying for production and paid…

7 Things to Listen Out for in 2018 as Audio Undergoes a Revolution
January 25, 2018 at 8:00 am

By Richard Brooks, Coventry University It was a remarkable year for innovation in audio story telling. Listeners in 2017 had the chance to experience new ways of listening to stories told through artificial intelligence, gaming, augmented reality and personalized soundtrails. The shift of radio plays to smartphones has transformed the medium and is bringing a…

Press Release: Condé Nast Acquires Lighthouse Datalab Team
January 24, 2018 at 1:26 pm

NEW YORK (January 22, 2018) - Condé Nast today announced that it has acquired the team from Lighthouse Datalab, a data solutions firm focused on creating value by extracting actionable insights from client data. As a result, founder Sriram Subramanian has been named Head of Data Science, Condé Nast, and will be leading the company’s data science efforts.…

Google Sunsets DoubleClick Sales Manager, Gives Publishers A Blessing In Disguise
January 24, 2018 at 1:21 pm

Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their profitable products such as DoubleClick for Publishers, AdX, AdWords, etc. DSM’s sales management and booking workflow tools were simply not generating enough profit, so Google’s…

Amazon Has a Plan to Become Profitable. It's Called Advertising
January 24, 2018 at 11:26 am

For more than two decades, Jeff Bezos has famously sacrificed profit for growth, persuading Wall Street that Amazon was best served pouring money into the logistical nuts and bolts that have turned his company into the Walmart of the web. More recently, investors have found solace in the company's profitable cloud services business, which has…

Press Release: Endeavor Business Media Acquires Process Flow Network from Grand View Media
January 24, 2018 at 10:37 am

NASHVILLE, Tenn. (January 21, 2018) - Endeavor Business Media, a publishing and communications company, formed in Nashville, Tenn, in December by media veterans Chris Ferrell, Townes Duncan and Patrick Rains, today announced that it has acquired the Process Flow Network from Grand View Media Group for an undisclosed amount. The transaction was finalized on January 17th…

CDP Industry Update: Engagement Functions Gain Popularity & More Choices Than Ever Before
January 24, 2018 at 8:00 am

Not so long ago, all publishers needed to know about their subscribers was their name, address, and expiration date. Today, a customer record can include search requests, content selections, email opens and clicks, web page visits, demographics, advertisement history, desktop and mobile devices used, and much more. Traditional fulfillment systems weren’t designed to handle this…

Social Media Companies Should Ditch Clickbait, And Compete Over Trustworthiness
January 23, 2018 at 8:00 am

By Barbara Romzek, American University and Aram Sinnreich, American University School of Communication Social media websites and online services, created to profit from connecting people and encouraging global conversations, have a deep and troubling dark side. Malicious users have exploited these forums for free speech in ways that weaken shared norms of civility, trust and…

Here's How the Google Speed Update Could Impact Your Site (& AdWords Account)
January 22, 2018 at 1:13 pm

Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already…

HuffPost, Breaking From Its Roots, Ends Unpaid Contributions
January 22, 2018 at 12:56 pm

Since its founding nearly 13 years ago, The Huffington Post has relied heavily on unpaid contributors, whose ranks included aspiring writers, citizen journalists and celebrities from the Rolodex of the site’s co-founder Arianna Huffington. An early example of the unfiltered amateur journalism that propagated on the internet, the contributor pages were a mix of reported…