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The New York Times Launches First Daily Podcast
January 30, 2017 at 11:14 am

In a bid to build the New York Times into a habit, the Grey Lady is getting increasingly audible. On Wednesday, the Times will launch its first daily podcast, “The Daily,” hosted by star reporter-turned-podcaster Michael Barbaro. The show, which will consist of a mix of interviews with Times reporters and smaller, narrated audio vignettes, is…

IAB’s Newly Elected Chairman Says Advertisers Must Raise Their Standards
January 30, 2017 at 11:11 am

The Interactive Adverting Bureau’s incoming chairman of the board said fighting ad fraud and improving viewability metrics will be key focuses for the organization in 2017. At its Annual Leadership Meeting this week in Ft. Lauderdale, the IAB named Conde Nast chief business officer Jim Norton to succeed Tremor…

Lessons from Mic’s Data-Driven Newsletter
January 27, 2017 at 2:51 pm

At a time when newsrooms across the country are downsizing and streamlining to make the most of their resources, collecting data can either be a tool to increase efficiency and impact or it can be an enormous waste of time. The difference is in learning from and iterating based on that data. Testing, measuring and…

Quartz Plans to Double Commercial Team in the U.K. to 20
January 27, 2017 at 2:46 pm

Quartz prides itself on being a global brand, but there comes to a point when a stronger local commercial presence is needed. In London, it plans to increase the European sales and marketing team from 11 to 20 in the next year, hiring a mix of designers, branded-content specialists, researchers and project managers. Previously, most…

Google Has Banned 200 Publishers Since It Passed a New Policy Against Fake News
January 26, 2017 at 2:13 pm

Google kicked 200 publishers off one of its ad networks in the fourth quarter, partly in response to the proliferation of fake news sites. The company banned the publishers from its AdSense network, an ad placement service that automatically serves text and display ads on participating sites based on its audience. The ban was part…

Paste Magazine Returns to Print After 7-Year Hiatus
January 26, 2017 at 2:07 pm

When Paste magazine first hit newsstands in 2002, each issue came with a CD sampler of songs from up-and-coming bands featured in the pub’s pages. The popular promotion helped Paste, which began as a quarterly then ramped up to bi-monthly, quickly climb the music-mag charts, peaking at more than 100,000 subscribers. But just as the…

The Most Engaging Stories, According to Chartbeat
January 25, 2017 at 2:41 pm

How do you measure a year in news? 2016 brought political earthquakes in the U.S. and Britain. Police shootings and terror attacks were recorded on cell phones. In pop culture, we collectively mourned for Prince and Carrie Fisher, gaped in astonishment at Sean Penn’s gonzo interview of El Chapo, and celebrated human achievement at the Rio Olympics.…

Time Inc. Acquires Ad Tech Company Adelphic to Beef Up Programmatic Advertising
January 25, 2017 at 2:36 pm

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic technology for ad targeting. Six-year-old Adelphic is a…

China's Oceanwide, IDG Capital to Buy Tech Publisher IDG
January 24, 2017 at 11:28 am

International Data Group, the owner of PCWorld magazine and market researcher IDC, on Thursday said it was being acquired by China Oceanwide Holdings Group and IDG Capital, the investment management firm run by IDG China executive Hugo Shong. It is the latest technology and media asset to be sold to Chinese investors, following deals for…

How The Washington Post Drives Innovation
January 24, 2017 at 11:21 am

When Jeff Bezos acquired The Washington Post in 2013 many media commentators expected to see the newspaper become more aggressive in its use of technology. Few predicted the speed and breadth of the transformation, for within two years it was being hailed by Fast Company as the most innovative media company of the year. Jeremy…

As the NY Times Seeks Talent, It Should Beware the Star Journalist
January 23, 2017 at 2:35 pm

A big takeaway of The New York Times’ internal 2020 Group report was the need to attract a bigger paying audience. Among its recommendations was to bring in more top journalists from the outside to help make its coverage better than the competition’s. The Times didn’t explicitly say it would be hiring “star reporters,” but one…

Facebook Journalism Project Is Nothing But a Much-Needed PR Stunt
January 23, 2017 at 12:17 pm

Facebook recently made two significant announcements related to its news media posture. The first one came on January 6th with the hiring of Campbell Brown, a former NBC and CNN anchor, as a news partnerships manager. The second one, on January 11th, was unveiling the Facebook Journalism Project. Regarding the first move, it is actually…

How Bustle, Atlantic Media Are Expanding Their Agency Services
January 20, 2017 at 2:19 pm

Today’s publishers have to think about more than just advertising and subscription revenue. The latest example is millennial women-aimed Bustle, which has launched Bustle Trends Group, a research arm. The Trends Group plans to publish white papers and do custom projects for companies that want to market to millennial women. The unit is being led…

Why Publishers Are Rethinking Their Pursuit of Huge Numbers
January 19, 2017 at 2:19 pm

After years of making scale the name of the game, a number of publishers are retreating from scale. While most still rely heavily on traffic generated from aggregation, or repurposing information published elsewhere, or highlighting trending content, newer publishers like The Outline, The Ringer, and Axios are either ignoring aggregation and fast-twitch tactics altogether or using…

Quartz Is Getting Ready to Launch a Subscription Business
January 19, 2017 at 2:10 pm

Quartz, the business news site owned by Atlantic Media, gives away its global economics coverage to anyone who wants to click. It says it attracts about 20 million visitors a month. Now, Quartz is getting ready to charge money for some of its stuff: While the main site will remain free, Quartz is working on…

Publishers Use Instant Articles Bundle for Daily Must-Reads
January 18, 2017 at 3:09 pm

Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform. Since last week, 10 publishers — among them BuzzFeed, The Washington Post, The Sun and El País — have been testing out the new feature before a wider…

Axios Goes Live With In-Depth Articles That Can Be "Summarized in a Screen"
January 18, 2017 at 3:05 pm

Jim VandeHei’s Axios officially launched Wednesday (with a team of 47 and another 16 open positions listed) and its first feature is a splashy one: An interview with President-elect Donald Trump. But the interview isn’t presented as an hour-long video, or a 3,000-word transcript. Instead, there are multiple posts about it, the longest of which…

Time Will Begin Discussions With Interested Buyers
January 17, 2017 at 12:33 pm

Time Inc. will begin discussions with potential acquirers after holding a board meeting earlier this week about the future of the iconic publisher, according to people familiar with the matter. The board isn’t under any pressure to sell the company and wouldn’t unless the initial expressions of interest value Time significantly higher than previous overtures,…

Facebook Looks Like It’s Going to Stop Paying Publishers to Make Live Videos
January 17, 2017 at 12:27 pm

Facebook spent more than $50 million last year paying publishers and celebrities to create live video on the social network. Now numerous publishers tell Recode that Facebook is de-emphasizing live video when it talks to them. And none of the publishers we’ve spoken with expect Facebook to renew the paid livestreaming deals it signed last…