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Dennis is on Track to Make $83 Million from Selling Cars Online this Year
March 5, 2018 at 11:23 am

British magazine publisher Dennis is quietly building an e-commerce empire, and not through affiliate revenue — through online car sales. The publisher generated $43 million (£31 million) in 2017 from selling used and new cars via its site Buyacar.co.uk, double from the previous year. By the end of 2018, its car commerce business is forecast…

Meredith Warns PRC of Massive Magazine Cutbacks
March 5, 2018 at 10:55 am

A plan to jack up postal rates over the next five years would force the nation’s largest magazine publisher to slash its print offerings, according to the company’s CEO. Meredith Corporation would “pursue magazine closures, circulation cuts, issue frequency reductions, conversions to digital only formats and alternative delivery for some magazine subscription copies,” Tom Harty,…

Like the Changing of the Seasons, Publishers (again) Turn to Micropayments
February 27, 2018 at 11:36 am

With digital ad revenue harder to come by, a growing number of publishers are considering micropayments again, albeit from different angles. In the past several months, a slew of micropayment-focused startups, including Scroll, Invisibly and the Brave browser have all been leading charm offensives on publishers, who have been mostly receptive.

BBC is Experimenting with New Ways to Introduce Readers to Complex Topics
February 27, 2018 at 11:30 am

Even if they haven’t changed the world in the way some hyped, chatbots have become a compelling way for news organizations to experiment with telling familiar stories in a new format. Some big challenges stand in the way of widespread adoption, though. One is acclimating users to the format; another is winning over reporters. The BBC News…

The Wall Street Journal Has Built a Paywall That Bends to the Individual Reader
February 26, 2018 at 12:56 pm

The Wall Street Journal thinks it might know your reading habits — and your potential spending habits — better than you know them yourself. For the past couple of years, the Journal — home to one of journalism’s oldest paywalls — has been testing different ways to allow non-subscribers to sample its stories — refining a subscription prediction model…

RIP Facebook Live: As Subsidies End, So Does Publisher Participation
February 26, 2018 at 12:47 pm

The number of Facebook LIVE videos produced by paid partners more than halved by the end of 2017—and in one case fell by as much as 94 percent—as once guaranteed payments ended and Facebook deprioritized the product, new Tow Center research suggests. In an analysis of 17 brands that were paid by Facebook to make live…

The Atlantic Plans a Hiring Spree
February 23, 2018 at 1:53 pm

A media company is expanding its newsroom. You read that right. The Atlantic plans to add as many as 100 employees to its staff over the next 12 months, its president, Bob Cohn, told employees during a staff meeting on Wednesday. The hirings will represent a 30 percent increase in personnel at the publication, with…

Vox Media Laying Off Around 50 Staffers
February 23, 2018 at 1:51 pm

In a memo to staff Wednesday morning, Vox Media CEO Jim Bankoff announced plans to lay off around 50 employees, with the Racked, Curbed, SB Nation, and Video Services teams "bearing the biggest impact." Additionally, he said that around 12 other employees will be offered "role changes." The cuts amount to around 5 percent of Vox Media's staff.

The Pivot to Paid News, in 5 Charts
February 21, 2018 at 2:41 pm

After two decades of publishers giving their content away for free, many are coming around to the idea that they should charge for it. The question is: How much? Digital consumer revenue is expected to become a bigger share of news publishers’ revenue over the next few years, but many publishers are still charging more…

New Survey Promotes Marketing to Identified Users
February 21, 2018 at 2:41 pm

What will programmatic advertising look like in a few years? For Meredith Corporation-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision.

A Ruling Over Embedded Tweets Could Change Online Publishing
February 19, 2018 at 1:09 pm

One of the most ubiquitous features of the internet is the ability to link to content elsewhere. Everything is connected via billions of links and embeds to blogs, articles, and social media. But a federal judge’s ruling threatens that ecosystem. Katherine Forrest, a Southern District of New York judge, ruled Thursday that embedding a tweet containing an image…

Here’s How Google is Thinking About Surfacing Paywalled News Organizations in Search
February 19, 2018 at 1:01 pm

Hey, Google — how do we solve the news industry’s various revenue problems? Google gave a preview of some features it’s been working on and thinking about regarding its support for subscription news organizations at its Digital News Initiative Summit on Thursday (on the same day it also rolled out a built-in adblocker in its Chrome…

Meredith’s Focus on Magazines for Women Will Likely Mean Selling SI and Time
February 16, 2018 at 11:53 am

The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year’s cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year’s Swimsuit Issue is unique in that the first since Meredith Corp. officially closed a $2.8 billion cash…

Outbrain Launches Sphere, a Platform for Content Recommendations Between Premium Publishers
February 16, 2018 at 11:49 am

Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related material, but the quality and relevance often leave something to be desired. In a move intended to offer high-quality and more relevant content to readers, Outbrain is today announcing the launch of Sphere. It’s a closed content…

Media Executives Talked About Facebook Regulation In Private Meeting
February 14, 2018 at 1:41 pm

Media executives have for years gathered together to gripe about Facebook and Google, but increasingly some are discussing a new concept — the regulation of Big Tech. In a trade group board meeting last week, dozens of media executives — whose companies have come to rely on Facebook and Google for traffic — discussed Facebook’s sweeping…

Hearst Cuts More Rodale Jobs in the Lehigh Valley
February 14, 2018 at 1:39 pm

Hearst is continuing to chip away at what’s left of Rodale’s workforce in the Lehigh Valley, eliminating 35 more jobs and bringing the total to 185 since the beginning of the year. The New York media giant notified the Pennsylvania Department of Labor and Emmaus borough officials of the cuts in a letter Tuesday, as…

Wired’s New Paywall Aims to Build a More “Stable Financial Future”
February 12, 2018 at 11:49 am

Wired’s brand and mission may align it closely with the koan of the internet revolution that “information wants to be free,” but the days of unlimited free content at Wired.com are coming to an end. Starting today, visitors to Wired.com will be able to read four articles a month, plus a snippet of a fifth…

Time Inc. to Lay Off 600 Customer Service Employees After Meredith Acquisition
February 12, 2018 at 11:44 am

Media group Meredith Corporation, which officially acquired Time Inc. last week in a $2.8 billion all-cash deal, is carrying out its promised cost-cutting measure by axing the current Time customer service center in Tampa, Fla., the New York Post first reported. A Meredith spokesperson told Observer that about 600 employees, primarily in Florida, will be let go. That’s about…