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British GQ and Universal Music Test Shareable Podcast Formats
December 14, 2017 at 1:25 pm

Universal Music and Condé Nast men’s magazine British GQ are testing podcast formats that can be broken down into chunks for sharing and include images and graphics to accompany each chapter, rather than full 30-minute or hourlong shows. The idea is for people to be able to listen to bite-size chapters of audio if they…

How 2017 Became a Turning Point for Tech Giants
December 13, 2017 at 2:34 pm

This was a terrible year for the tech industry. That’s an odd thing to say at a time of record growth and profits. In 2017, large American tech companies have kept hauling in more money, more users, and — to a degree that might seem dystopian — they continued to expand their foothold in our…

Facebook Plans to Stop Paying Publishers to Make News Feed Videos
December 13, 2017 at 2:28 pm

Multiple publisher sources said Facebook no longer plans to pay publishers and other video makers to produce videos for the news feed. Three publishing sources whose companies were paid by Facebook said the platform plans to end the program that paid publishers and other video makers money every month to make on-demand and live videos…

Bloomberg’s Twitter News Network, TicToc, Goes Live Dec. 18
December 12, 2017 at 1:44 pm

Bloomberg Media announced the name of its built-for-Twitter 24-hour news network — TicToc by Bloomberg — which is set to go live next Monday, Dec. 18. The company is staffing TicToc with a dedicated team of about 50 reporters, editors, producers and social-media analysts, overseen by M. Scott Havens, Bloomberg’s global head of digital, and…

Why Recirculation Is A Key Metric For News Publishers in 2018
December 12, 2017 at 1:37 pm

Readers have never enjoyed greater access to content and the media industry has never been more competitive. Yet news outlets rely on the big platforms to deliver traffic, at increasing cost to the quality of their news content and bottom line. If your audience comes from direct sources, rather than through social media, your recirculation…

How Brands Secretly Buy Their Way Into Forbes, Fast Company, And HuffPost Stories
December 11, 2017 at 1:56 pm

In late October, TechCrunch editor-at-large John Biggs noticed a Facebook Messenger request from someone he didn’t know, a man named Varun Satyam. When Biggs accepted the request, Satyam introduced himself as a marketer for technology startups. He was looking for coverage of some clients, he said, and he was willing to pay Biggs to write…

To Double Circulation Profits, The Economist Has 16 People Focused on Retention
December 8, 2017 at 1:31 pm

When ad revenue growth was strong, publishers could justify pumping up circulation numbers willy-nilly. With those days over, publishers like The Economist are turning their attention to retention. The Economist has set a goal of doubling its circulation profits by 2020. To do that, it needs to grow digital subscriptions, which number about 350,000 out…

BuzzFeed Is About to Make a Third of Its UK Staff Redundant
December 8, 2017 at 1:26 pm

BuzzFeed is about to make just under a third of its British staff redundant as part of a cost-cutting programme. The website's London workforce was briefed on the plans on Thursday evening. In a tweet later confirmed by the company, media and politics reporter Mark Di Stefano said 45 of the bureau's 140 editorial and commercial…

Civil Says the Future of Media is Blockchains And Cryptocurrencies
December 7, 2017 at 1:30 pm

Plenty of startups are trying to reinvent the news business by adding features such as micro-payments or mobile video. But a startup called Civil is trying to take a quantum leap beyond these efforts: It’s not just inventing its own platform for news and journalism, it’s also inventing its own currency. Civil, founded by Matthew…

Publisher Pivot to Reality Casts Doubts on Global Expansion Plans
December 7, 2017 at 1:26 pm

Winter is coming for digital media, and one of the big casualties is their global expansion. Not long ago, digital media, awash in venture capital, was shouting from the rooftops about plans for global expansion. Arianna Huffington aspired to have her namesake publishing company in 50 markets by the end of the decade. BuzzFeed, Mashable…

Ziff Davis Plans to Lay Off 50 People at Mashable
December 6, 2017 at 1:39 pm

Mashable, once a fast-growing digital publisher with big ambitions, has been sold at a fire sale price. Ziff Davis, a digital media subsidiary of tech company J2, is buying Mashable for less than $50 million, according to people familiar with the transaction. In the spring of 2016, Time Warner’s Turner led a $15 million investment…

News Digest TheSkimm Explores Possible Sale, Investment After Receiving Interest
December 5, 2017 at 2:35 pm

TheSkimm, the daily news digest that has taken off with younger women, is exploring a possible sale after being contacted by an interested buyer, according to people familiar with the matter. After receiving the inbound interest, theSkimm has been holding preliminary discussions with media companies to gauge their interest in investing or acquiring it outright,…

Consulting Firms Will ‘Decimate’ Ad Agencies: Confessions of a Marketing Consultant
December 5, 2017 at 2:31 pm

As management consultancies move further into the digital advertising arena, they will make a play for media buying budgets even if they won’t openly admit it. That is the view of a marketing consultant, who spoke as part of Digiday’s Confessions series, in which we exchange anonymity for candor. This person believes consulting firms are quietly…

Ad Age's Magazines of the Year 2017: See All the Winners
December 4, 2017 at 2:21 pm

When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Condé Nast, Hearst, Meredith, Rodale and Time Inc. Soon—once Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.—there will be four. You've probably heard publishing types say…

Why Don’t People Trust the News And Social Media?
December 4, 2017 at 2:16 pm

A new report from the Reuters Institute for the Study of Journalism offers a bit more insight into what’s driving distrust in news organizations across the world. Working with YouGov, the Reuters Institute for the Study of Journalism polled around 18,000 people across nine countries (U.S., Germany, UK, Ireland, Spain, Denmark, Australia, France, and Greece)…

It's Time For a Paywall Revolution
December 1, 2017 at 1:53 pm

In past columns, I’ve brainstormed how we might think differently about newsletters, headlines, homepages, bylines, analytics, podcast ideas, comment sections and covering the president. It’s time to tackle paywalls. Paywalls have now been around on news websites for over 20 years. (The Wall Street Journal, which led the way, went behind a strict paywall in…

NY Times Scales Back Free Articles to Get More Subscribers
December 1, 2017 at 1:40 pm

The New York Times, seeking to amass more paid subscriptions in an era of non-stop, must-read headlines, is halving the number of articles available for free each month. Starting Friday, most non-subscribers will only be able to read five articles rather than 10 before they’re asked to start paying. It’s the first change to the paywall…

How to Survive the Media Apocalypse
November 30, 2017 at 1:11 pm

Agony is the natural state of the news industry. Newspaper sales per capita peaked before color television was a thing, and magazines have been in decline since the Clinton administration. When it comes to the finances of the Fourth Estate, bad news is, generally speaking, the news. But 2017 has been a uniquely miserable year…