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Facebook Discloses Another Metrics Mishap Affecting Publishers
December 16, 2016 at 1:35 pm

Facebook continued its series of metrics mishaps, disclosing in a blog post Friday that it undercounted traffic from some publishers who posted content to its Instant Articles platform. ComScore, a measurement firm that has partnered with the social media giant, said mobile traffic from iPhone users was being undercounted from Sept. 20 to Nov. 30,…

'Apps Are the New Magazines': Why Bloomberg's Doubling Down On Apps
December 15, 2016 at 11:39 am

Forget the mobile web or social platforms: Bloomberg Media’s betting its mobile future on apps. Starting with its redesigned flagship mobile app, Bloomberg plans to launch several new apps in the coming year with a focus on delivering personalized content to users in a more seamless and controllable fashion than what’s currently available on the…

Meredith Xcelerated Marketing Launches Innovation Lab
December 15, 2016 at 11:22 am

Meredith Xcelerated Marketing (MXM) and Creative Code and Content (C3) have partnered to launch the Global Content Marketing Network, to develop and deliver content marketing on a global scale. As part of that, they've created an innovation and marketing lab. Based in New York, the innovation and marketing lab will research consumer technology, ad technology,…

UBM Heads East with $485M Deal to Buy Asia’s Allworld
December 14, 2016 at 11:18 am

UBM plans to grow its global presence in the events industry with a $485M (£382M) cash deal to snap up rival organizer Allworld in a bid to corner the market for business events in Asia and the Middle East. The FTSE 250 events organizer said the deal would cement its position in the lucrative Asian market…

Time Inc. Faces Choice of Sale or Reinvention as Digital Power
December 13, 2016 at 2:03 pm

Time Inc. is facing one of its most critical decisions since the magazine publisher was founded by Henry Luce and Briton Hadden in 1922. Should the company’s board agree to a sale as its print advertising lifeblood continues to drain away? Or should it let new Chief Executive Officer Rich Battista implement his grand vision…

Inc. Magazine Celebrates a Most Profitable Year
December 13, 2016 at 1:49 pm

At Inc. magazine’s annual town hall meeting earlier this month, there was much for employees to cheer. Website traffic measured by comScore is up 110% from two years ago; the print audience tabulated by IPSOS has increased 9.1% since 2015; and much of the digital traffic growth has come from Europe, without regionally targeted advertising…

Why the Financial Times and BBC are Header-Bidding Holdouts
December 12, 2016 at 12:33 pm

Using header bidding to goose programmatic ad yields has become popular among publishers, with some reports estimating roughly half of media outlets have adopted the method in the U.K. and U.S. But there are some notable header-bidding holdouts. Some are still weighing whether the benefits justify the investment, given that getting header bidding up and running is…

Facebook Discloses New Measurement Errors, Continues to Hone Its Math
December 12, 2016 at 11:28 am

Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its calculations. For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports on Pages’ Live videos, as well as the engagement figures Facebook…

Time Inc. Said to Be Evaluating Takeover Interest, Partnerships
December 9, 2016 at 2:47 pm

After receiving an unsolicited takeover offer, magazine publisher Time Inc. has hired financial advisers to field potential bids for the company and investigate other strategic moves, according to a Wall Street Journal report. Shares of the company, which owns a number of landmark titles including People, Sports Illustrated, and Fortune, climbed as much as 9% Thursday…

'It Will Take a Back Seat': Publishers See Header Bidding Morphing
December 9, 2016 at 2:31 pm

Programmatic advertising quickly moves to the next hot thing. Many publishers shifted from the waterfall to header bidding. And now there’s speculation that header bidding will come to an end as publishers shift toward server-to-server solutions that move bidding actions off publishers’ pages and onto servers. With header bidding, publishers offer inventory to multiple exchanges…

MPA Data Shows Mobile Audiences are Three Times Greater Than Web Audiences
December 8, 2016 at 12:34 pm

Data from MPA's monthly brand audience report shows a quarter of brands surveyed say mobile audiences are three times or greater than their web audiences. In October 2015, the report showed the mobile web platform had a 29 per cent share of total audience, whereas in October 2016, its share has increased to 32 per…

Complex Media Shutters Print Magazine After 14 Years
December 8, 2016 at 11:17 am

After 14 years in operation, Complex Magazine will no longer publish a print edition, multiple sources tell Billboard. In an internal announcement today, staff was informed that the December 2016/January 2017 issue, with Pusha T and Sofia Richie on the cover, would be the magazine's last. An unspecified number of employees were laid off as part of…

Publishers Are Using Medium to Entice Readers and Try New Types of Content
December 7, 2016 at 12:23 pm

When Washington Post writer Geoff Edgers wrote an article about tracking down a lost violin in March this year, he took to Medium, home to long-form essays and think pieces, to explain the reporting process behind the final feature.  While the Post article was the finished product, the Medium article outlined Edgers’ first tip-off, the 75…

Facebook And Google Make Lies As Pretty As Truth
December 7, 2016 at 12:15 pm

The fake news problem we’re facing isn’t just about articles gaining traffic from Facebook timelines or Google search results. It’s also an issue of news literacy — a reader’s ability to discern credible news. And it’s getting harder to tell on sight alone which sites are trustworthy. On a Facebook timeline or Google search feed,…

Behind the Times’ Surge to 2.5 Million Subscribers
December 6, 2016 at 10:01 am

It’s the 10,000-subscriber-a-day march. As the full meaning of a Donald Trump presidency preoccupies American minds, The New York Times has seen a more-than-tenfold increase in daily subscription sign-ups, far surpassing any other news medium. In fact, on a number of individual days since the election, more than 10,000 new subscribers have offered up their…

Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences
December 6, 2016 at 9:54 am

Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging Technologies (or NET group) that's responsible for keeping the mega-publisher up to speed with the newest technologies,…

Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers
December 5, 2016 at 3:07 pm

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter. Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more…

Seeking a Competitive Edge, Publishers Rethink Integrated Print-Digital Staffs
December 5, 2016 at 2:54 pm

As print revenue continues to shrink, legacy publishers are facing the question (again) of how to deploy their (also shrinking) staffs. In the early days of the web, print publishers had digital operations that were separate from their print teams, and often considered second-class; understandable, considering most of their money was and is still being…

How Snapchat Kept Fake News Out
December 2, 2016 at 2:42 pm

Facebook emerged during the US election as a central political and news source, but also a hub for hoaxes, propaganda, and outright fake news — an issue that brought wide criticism and concern from figures reportedly including President Barack Obama. But its leading US competitor, Snap (formerly Snapchat), has managed to sidestep the issue. Snap…

How to Engage Readers with Digital Longform Journalism
December 2, 2016 at 2:42 pm

Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are the types of stories that encourage readers to move beyond binary and dogmatic thinking about local, national and world events. However, these enterprise stories require considerable resources: time and effort from…