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The $100 Million Wall: Digital Media’s Scale Struggles
March 27, 2017 at 2:41 pm

Earlier this month, Genius, which started as a rap annotation platform, decided that now it would become a video-focused company. It’s a familiar story: A VC-backed company turns to what it hopes will be a lucrative revenue stream in a dash to satisfy growth-hungry investors. There’s been a flood of venture capital into media —…

10 Key Takeaways from DIS 2017
March 27, 2017 at 2:38 pm

Each year Digital Innovators’ Summit speakers highlight several trends that are shaping the future of publishing. 2017 was no different. Here are ten of the key takeaways from DIS 2017, which took place on 20 and 21 March in Berlin. 1. Journalism is back – One very clear message that came from numerous speakers was…

Burned Once, Publishers Are Wary of Medium’s New Subscription Offering
March 24, 2017 at 3:04 pm

Late last summer, Kelley Calkins and her team began discussions with Medium to take their burgeoning company in a new direction. The Establishment, a scrappy, four-person outlet funded and run by women, was considering moving its site to Medium. Taking the plunge would mean free hosting, access to the company's minimalist content management system and…

AMI Cuts 40 Jobs at Us Weekly
March 24, 2017 at 2:55 pm

Layoffs came even earlier than Us Weekly staffers expected. Sources say that around 40 people have been let go as of Thursday afternoon. It is estimated that Us Weekly has around 115 employees. The job cuts come a week after American Media Inc., which owns National Enquirer, Star, OK! and Radar Online, closed on a deal with…

How the Financial Times Gets People to Share More Videos
March 23, 2017 at 8:48 am

The Financial Times wants to grow its video audience, but it’s got a problem: Business executives tend not to share video. A new study from the FT, done with content-production company Alpha Grid, found just 10 percent of business executives in its sample shared video content regularly. When they do share, business people tend to…

“Media Is Broken,” So Medium’s Launching a $5/month Member Program
March 23, 2017 at 8:43 am

In its attempt to find a new business model for publishing after its previous one failed to make money, Medium is rolling out a membership program that will cost $5 a month to start and sounds like a little bit Spotify, a little bit Patreon, and a little bit Pocket. Founder and CEO Ev Williams…

LinkedIn Is Rolling Out a Trending Topics Section
March 22, 2017 at 1:57 pm

LinkedIn is known for helping people find their next job, but now it wants to help people find their news, too. On Wednesday, the professional network is rolling out a “Trending” topics feed, a new section of the app where users can find a collection of recent news stories and accompanying user posts that are…

Facebook Is Finally Offering Header Bidding to Publishers on a Broader Scale
March 22, 2017 at 1:52 pm

While Facebook has been testing header bidding with a small number of publishers, it’s finally ready to roll out a broader plan. Today, the company announced it’s opening up the Facebook Audience Network to mobile web publishers who want to use header bidding via a small group of technology partners. Facebook is partnering with six ad-tech—AppNexus, Amazon, Publisher…

From Frenemy to Friend: How Google Won Publishers Over
March 21, 2017 at 1:56 pm

In February, Facebook hosted dozens of media company executives at its offices to show its content and product plans. Earlier, it had held roundtable meetings with 100-plus publishers while former TV anchor Campbell Brown, now Facebook’s director of news partnerships, threw soirees at her Manhattan apartment with news and journalism bigwigs. News industry veterans have seen…

Apple’s Next Big Thing: Augmented Reality
March 21, 2017 at 1:50 pm

Tim Cook has talked up a lot of technologies since becoming Apple Inc.'s chief executive in 2011. Driverless cars. Artificial intelligence. Streaming television. But no technology has fired up Cook quite like augmented reality, which overlays images, video and games on the real world. Cook has likened AR's game-changing potential to that of the smartphone. At some point, he said last…

ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest
March 20, 2017 at 2:08 pm

Amazon, Snapchat, Twitter, Instagram, LinkedIn, Pinterest and Foursquare were all put on notice by an advertiser group demanding they open up their walled gardens. The digital advertising platforms have yet to adopt independent audits of ad campaigns, according to a new report by industry group ANA. Google and Facebook recently announced plans to allow audits…

'Truth' Is Diluted When Publishers Chase Scale
March 20, 2017 at 2:02 pm

Research by Moat on behalf of the World Media Group has demonstrated the extent to which publishers rely on the trusted nature of their brands to command high ad prices. Moat report that attention paid to ads on the WMG brands far outstripped agency standards, with desktop video and mobile ads singled out as particularly…

Nearly 200,000 Apps Could Be Incompatible With iOS 11
March 17, 2017 at 2:26 pm

Some 187,000 iOS apps could face the axe when Apple rolls out iOS 11, according to SensorTower. iOS developers working with a beta version of iOS 10.3 noticed a message warning that apps not optimized for Apple’s 64-bit A7 processor introduced with the iPhone 5s “will not work with future versions of iOS.” The update…

Meredith May Be Front-Runner in Battle to Take Over Time Inc.
March 17, 2017 at 2:23 pm

The rumbling is that Meredith is the front-runner in the battle to take over Time Inc. and its stable of magazines including Time, People, Sports Illustrated and InStyle. Bids could come in as early as Friday, although one source close to the situation said that it is “fluid” and bidders could get a little more…

Adblock Plus Names 'Acceptable Ads' Committee, But Some Members Don't Seem Enthusiastic
March 16, 2017 at 12:31 pm

Adblock Plus parent Eyeo on Wednesday said Conde Nast and Dell were among the companies that had agreed to join its Acceptable Ads Committee, which decides which ads the software blocks and which it lets through. Eyeo has been working on filling the committee since at least October 2015, when it announced its aim to…

How to Develop Your Chatbot Strategy
March 16, 2017 at 12:27 pm

If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an…

The Ad Fraud Issue May Be Twice As Big As First Thought — Advertisers Stand to Lose $16.4 Billion
March 15, 2017 at 2:56 pm

The global online ad fraud problem could be costing advertisers more than twice as much as first estimated, according to new research released on Tuesday. A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots…

Standing Out on Mobile Starts with CMS Tweaks
March 14, 2017 at 2:23 pm

Even the plumbing of digital publishing is mobile-first now. With a growing number of publishers now drawing a majority of their readers on mobile devices, several of them, including BuzzFeed, Vox Media and The New York Times, have changed their CMS architecture to get editors more focused on how their content looks on mobile devices.…

Why We Click on News Stories
March 14, 2017 at 2:17 pm

For news organizations, clicks are tracked closely. They generate advertising revenue and help newsrooms to better understand audience interests. But what motivates news users to click? The reasons are diverse and perhaps unexpected, according to a study forthcoming in the academic journal Journalism by Ph.D. candidate Tim Groot Kormelink and journalism studies professor Irene Costera…