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In the Hunt for Reader Revenue, Publishers Give Micropayments Another Look
October 30, 2017 at 1:34 pm

Micropayments haven’t delivered on their promise to save the publishing business. But publishers are finding new uses for them in the hunt for new subscribers. Both publishers and vendors are driving this shift, and it’s an early step in a long walk publishers have started to augment their advertising business. “The focus had been so…

BuzzFeed Wants to Sell Your Gadget, And Keep a Cut of the Sales
October 27, 2017 at 1:33 pm

BuzzFeed makes money selling ads. It has started making money selling its own gadgets. Now it wants to combine the two ideas: The publisher is telling gadget-makers and inventors it will make ads for their inventions, in exchange for a cut of their product’s sales. This one comes out of BuzzFeed’s newish Product Labs group,…

Time Inc. Cuts Continue, Between 50 and 75 Employees Out
October 27, 2017 at 1:29 pm

Time Inc. has let go of between 50 and 75 employees, WWD has learned. The news was confirmed by a spokeswoman from Time Inc., who added that the cuts were a combination of volunteers and job eliminations, meaning some workers left willingly, while others were laid off. “This is a normal course of business as…

Recommendation Engines for News Are Terrible. Scoring Stories Could Help.
October 26, 2017 at 2:50 pm

For news media, recommendation engines are a horror show. The NQS project I’m working on at Stanford forced me to look at the way publishers try to keep readers on their property — and how the vast majority conspire to actually lose them. I will resist putting terrible screenshots I collected for my research… Instead,…

Artificial Intelligence Is Coming for Publishers’ Analytics
October 26, 2017 at 2:35 pm

A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product. Echobox, which has about 30 employees and raised $3.4 million in seed funding last year, aims to develop “AI for automating repetitive tasks” for publishers, according to CEO and founder Antoine…

The Ad Industry Is Changing—Here’s What Publishers Can Expect
October 25, 2017 at 2:16 pm

The advertising landscape is undergoing its most sweeping transformation in years. Apple just released the new version of Safari, which prioritizes user privacy; an updated version of Google’s Chrome, with a new ad filter, comes out in January; and new rules on data protection in the European Union take effect in May. These changes will…

In Race to Win Subscribers, Some Publishers Have a Head Start
October 25, 2017 at 2:11 pm

As Google and Facebook gobble up an ever-larger share of the digital advertising pie, subscriptions and other paid content offerings have been pitched as an antidote for publishers’ financial woes. But not everyone is sharing in the riches equally, according to a new report from the trade group Digital Content Next. The 20 publishers that…

How The Los Angeles Times Used Hit Podcast ‘Dirty John’ to Drive Newsletter Sign-Ups
October 24, 2017 at 1:32 pm

It turns out hit podcasts can help drive newsletter sign-ups. The Los Angeles Times used interest in “Dirty John,” a podcast and editorial series that the Tronc-owned title produced in partnership with Wondery, to get an additional 21,000 email subscribers to Essential California, five times the total it has accumulated in the months leading up…

BBC Will Use Machine Learning to Cater to What Audiences Want to Watch
October 23, 2017 at 1:43 pm

Today, BBC’s R&D team announced a five-year initiative to use machine learning to work out what audiences want to watch. To accomplish this, the team is partnering up with data scientists and experts from UK universities as well as media and tech companies based in Europe…

At BuzzFeed, a Pivot to Movies and Television
October 23, 2017 at 1:37 pm

BuzzFeed started its motion picture arm in 2014. Initially, the division specialized in creating clickable video content, racking up an estimated three billion views a month. But over the last year BuzzFeed Motion Pictures has expanded its purview. These days Mr. Henick and his team of 42 people concentrate their energies on mining BuzzFeed articles,…

The World's Most Powerful Publishers Refuse to Admit What They Really Are
October 20, 2017 at 1:43 pm

It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the World Trade Center as well as a third plane into the Pentagon and another into a field near Shanksville, Pennsylvania, internet users turned to the search engine for information. Again and…

Did The IAB UK Just Save Advertising -- From Itself?
October 20, 2017 at 1:35 pm

If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focused on transparency, they need only look at today's news from IAB UK. Just a day after its figures, with PwC, showed that the humble…

Hearst Acquisition of Rodale Indicative of Larger Consolidation Trend
October 19, 2017 at 2:39 pm

Hearst has agreed to buy Rodale Inc., in a deal that was widely anticipated by the magazine industry. While there was no mention of the sale price, it is believed that the company sold for well under $250 million. Rodale, which is based in New York and Emmaus, Pa., publishes Men’s Health, Women’s Health, Prevention,…

Hearst Agrees to Buy Rodale, Publisher of Men’s Health
October 19, 2017 at 2:33 pm

Hearst, the publisher of magazines like Cosmopolitan and Esquire, announced on Wednesday that it had agreed to acquire Rodale, which owns Runner’s World and Men’s Health, another sign of consolidation in an industry struggling to offset declines in print. Terms of the agreement were not disclosed. The deal is expected to close next year. Rodale,…

Kate Lanphear Named Creative Director of Marie Claire
October 18, 2017 at 2:08 pm

Kate Lanphear has been named creative director of Hearst Magazines’ Marie Claire, replacing Nina Garcia who was recently named editor in chief of Elle. “Kate is one of the most creative, stylish, sought-after talents in fashion today,” said Marie Claire editor in chief Anne Fulenwider, announcing the hire. “Her discerning eye for smart style will…

The New York Times' Breakthrough 'The Daily' Soars Past 100M Download Mark
October 18, 2017 at 1:41 pm

Within nine months of its launch, it looks like The New York Times (NYT - Get Report) has more than a success on its hands. "The Daily" is becoming a phenomenon, an out-of-the-blue hit that is forcing print-based business leaders to think anew about the revolutionary…

Are Digital Editions Dead?
October 17, 2017 at 2:04 pm

Digital editions have been around for a long time, going all the way back to the late 90's.  But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a savior. One shouldn’t be surprised given that…

U.S. Publishers: $15.8B Annual Revenue Lost To Ad Blocking
October 17, 2017 at 1:55 pm

Consumers in Europe are more likely to block ads, but the United States isn't far behind. About 26% of U.S. consumers use some sort of ad-blocking software, according to data released Monday. And soon, Google will give consumers another way to block ads, through its Chrome browser scheduled to launch in 2018. The OnAudience.com study…

Complex Is the Latest Media Company to Lay Off Staff Amid a Pivot to Video
October 16, 2017 at 1:37 pm

Complex Networks laid off much of its product team on Friday as the media company rejiggers its personnel a year after being bought by Verizon and Hearst. Once home to a website and a magazine, the media organization appeals to young male audience. Mark Ecko, the fashion designer, started Complex in 2002, 14 years before…