Search Results

Condé Nast Employees Brace for Yet Another Reorganization
September 5, 2017 at 1:25 pm

Condé Nast is expected to roll out another reorganization as early as this week. Insiders said that the changes will impact the entire company and  include “heavy” cuts on the editorial and business teams with a continued structural reconfiguration of the advertising sales teams. The result is rumored to be more centralization and teams working across…

How Recode Thinks About Their Events
September 1, 2017 at 1:17 pm

As events become an essential part of many media companies' business models, some brands are more successful than the others. Recode events are one of the success stories. We find out more about how they think about their events. How it all got started Kara Swisher, award-winning tech journalist and writer, renowned tech journalist Walt…

A Decade After Launching, Monocle Is Still Confident About Print
September 1, 2017 at 1:13 pm

Andrew Tuck, the editor of Monocle, is confident the magazine is never going to have a Snapchat team. In the decade since it was founded, Monocle has strived to make strategic decisions about where and when to invest in new products and initiatives, both editorially and commercially. Editorially, it launched Monocle 24, its 24-hour radio…

Time Inc. Shifts Toward Video as Eyeballs Move Online
August 31, 2017 at 11:51 am

NEW YORK (Reuters) - Time Inc, publisher of magazines including People and Sports Illustrated, is turning to the internet to distribute its growing cache of video material and television shows, part of a plan to counter fast-declining print advertising revenue. The move shows that even the largest traditional publishing companies can no longer ignore the…

Taylor Swift Makes Mags Along With Music
August 31, 2017 at 11:48 am

All writers want to be rock stars and all rock stars want to be writers. It seems that goes for rappers and pop divas, too. Pop juggernaut Taylor Swift is following in the footsteps of hip-hop recording artist and producer Frank Ocean by publishing her own magazine, or actually two magazines, in conjunction with her…

How Bloomberg Leverages Content And Technology to Serve a Global Audience
August 30, 2017 at 1:45 pm

Bloomberg Media’s recently launched television studio in Hong Kong plays off existing strengths across global platforms - digital, radio, print - to create synergies and serve its audience, according to Parry Ravindranathan, president and managing director, international, Bloomberg Media. But the launch of the studio is only part of a much bigger story… “Since Bloomberg is…

BuzzFeed Reverses Course & Embraces Banner Ads
August 29, 2017 at 1:35 pm

Never say never in digital media. For years, BuzzFeed executives preached two things. The digital ad industry needed something better than the much maligned banner ad. And web ads should be "native." So-called "native" ads should look and feel like the websites they appear on (think a Promoted Tweet). They should be custom to that…

How The Economist Turned Circulation Into Its Most Profitable Revenue Line
August 29, 2017 at 1:29 pm

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group. Michael Brunt, MD of circulation at The Economist Group, explains how they’ve done it – and how there remain plenty more opportunities to grow… Tell us about your own background…

‘Larger Than Usual’ Ad Fraud on Exchanges Prompts Google to Offer Advertiser Refunds
August 28, 2017 at 1:19 pm

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with…

'Goodspeed' Takes Flight On Tradewind Aviation
August 25, 2017 at 2:16 pm

Goodspeed, a new quarterly airlines magazine, launched August 13 on Tradewind Aviation, a boutique airline. The magazine is placed on the seat of every flight; its current circulation is 52,000. Tradewind Aviation flies 15,000 flights a year from its base at the Westchester County Airport in New York and Luis Munoz Marin International Airport in…

How Brands Are Switching Up Their Approach to Magazine Advertising
August 25, 2017 at 2:08 pm

Magazine brands are having a tough time. Sales are falling, and you only have to look at the latest ABC figures to see how fast. Women’s weeklies are particularly struggling. The circulation of Time Inc.’s Look was down 35.4% in the first half of 2017, with sales for Woman magazine down 17.6%. Men’s titles, TV…

Facebook Just Made It Easier for Users to Tell News Organizations Apart
August 24, 2017 at 1:34 pm

A common complaint from publishers who use Facebook is that every story looks the same. Whether it's from CNN, The New York Times or BuzzFeed, they all have the same basic elements: Photo, headline, blurb and source. That can be a problem, especially for newsrooms that want to set themselves apart from the scourge of…

Events, Data-Driven Ads Boosts Haymarket's B2B Brands
August 23, 2017 at 1:38 pm

Haymarket’s Energy and Environment Division publishes several authoritative B2B publications such as Windpower Monthly, focused on wind-energy development since 1985, World Architecture News, the largest provider of news and information to the global architectural community, and ENDS, the leading provider of environmental and sustainability intelligence for British and European businesses. As commercial manager of this…

Will Clap for Food: Medium Rolls Out a Payment Model for Writers Based on Engagement
August 23, 2017 at 1:25 pm

At the beginning of the year, Medium announced a big change: 50 staffers were being laid off as the company shifted away from what founder Ev Williams called the "broken system (of) ad-driven media." At the time, it wasn't clear how the company planned to solve the broken economics of internet publishing. Today, that vision…

After More Than Half a Century, The Village Voice Is Closing Its Print Edition
August 22, 2017 at 1:33 pm

The Village Voice, a storied progressive alt-weekly that has watchdogged New York's political and business classes for more than half a century, is ending its print edition, its owner announced Tuesday afternoon. The announcement is a symbolic blow for alternative weeklies across the United States, which have endured successive cuts and closures in recent years…

Google Tests Subscription Tool for Publishers
August 21, 2017 at 9:12 am

Alphabet Inc.’s Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook Inc. to an industry that has seen the digital behemoths take over the online advertising market. Google’s latest foray arrives on three fronts. The first is a revamp of its feature, called “first…