Search Results

Terms
Category
Kind
Author
 
Sort
Nearly 200,000 Apps Could Be Incompatible With iOS 11
March 17, 2017 at 2:26 pm

Some 187,000 iOS apps could face the axe when Apple rolls out iOS 11, according to SensorTower. iOS developers working with a beta version of iOS 10.3 noticed a message warning that apps not optimized for Apple’s 64-bit A7 processor introduced with the iPhone 5s “will not work with future versions of iOS.” The update…

Meredith May Be Front-Runner in Battle to Take Over Time Inc.
March 17, 2017 at 2:23 pm

The rumbling is that Meredith is the front-runner in the battle to take over Time Inc. and its stable of magazines including Time, People, Sports Illustrated and InStyle. Bids could come in as early as Friday, although one source close to the situation said that it is “fluid” and bidders could get a little more…

Adblock Plus Names 'Acceptable Ads' Committee, But Some Members Don't Seem Enthusiastic
March 16, 2017 at 12:31 pm

Adblock Plus parent Eyeo on Wednesday said Conde Nast and Dell were among the companies that had agreed to join its Acceptable Ads Committee, which decides which ads the software blocks and which it lets through. Eyeo has been working on filling the committee since at least October 2015, when it announced its aim to…

How to Develop Your Chatbot Strategy
March 16, 2017 at 12:27 pm

If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an…

The Ad Fraud Issue May Be Twice As Big As First Thought — Advertisers Stand to Lose $16.4 Billion
March 15, 2017 at 2:56 pm

The global online ad fraud problem could be costing advertisers more than twice as much as first estimated, according to new research released on Tuesday. A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots…

Standing Out on Mobile Starts with CMS Tweaks
March 14, 2017 at 2:23 pm

Even the plumbing of digital publishing is mobile-first now. With a growing number of publishers now drawing a majority of their readers on mobile devices, several of them, including BuzzFeed, Vox Media and The New York Times, have changed their CMS architecture to get editors more focused on how their content looks on mobile devices.…

Why We Click on News Stories
March 14, 2017 at 2:17 pm

For news organizations, clicks are tracked closely. They generate advertising revenue and help newsrooms to better understand audience interests. But what motivates news users to click? The reasons are diverse and perhaps unexpected, according to a study forthcoming in the academic journal Journalism by Ph.D. candidate Tim Groot Kormelink and journalism studies professor Irene Costera…

How The Atlantic Is Scrambling to Keep Readers on Its Own Site
March 13, 2017 at 2:41 pm

The Atlantic has spread its articles across platforms, from Facebook to Twitter to LinkedIn. It was one of the first publishers to launch on Facebook Instant Articles, and embraced Google’s counterpart, Accelerated Mobile Pages. It credits moves like that with a 30 percent increase in its digital audience and 20 percent increase in revenue last…

What’s the Value of a Like?
March 13, 2017 at 2:33 pm

Brands spend billions of dollars a year on elaborate efforts to establish and maintain a social media presence. Think of the live-streamed video of a man setting a world record by skydiving from 128,000 feet (Red Bull) and the strange tweets sent from a supposedly hacked Twitter account that in fact originated with the company…

In the Fight Against Big Digital Powers, Condé Nast Joins NBCU & Vox in Ad Pact
March 10, 2017 at 2:54 pm

Condé Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook. The addition of Condé Nast builds on what NBCU and Vox have already been doing over…

‘The Model Can’t Hold’: Publishers Face Content Studio Growing Pains
March 10, 2017 at 2:49 pm

Two years ago, The New Republic did like many publishers before it and built an agency-style unit to sell big, lofty, content-based campaigns to marketers. The publisher was determined to avoid the missteps of other publishers that struggled to make branded content profitable. There were some wins — it signed Casper, Getty Images and IBM.…

Architectural Digest Undergoes Renovations for the Social Media Age
March 9, 2017 at 2:34 pm

One windy morning in February, Amy Astley, the new editor of Architectural Digest, was showing off her magazine’s renovation: a near-gut job, as they say in the trade. Her office on the 26th floor of 1 World Trade Center overlooks the Sept. 11 memorial, a harsh landscape in late winter, but there were pink roses…

Facebook Debuts Its First Dedicated Virtual Reality App, Facebook 360
March 9, 2017 at 2:22 pm

Today, Facebook is intertwining the real and virtual worlds of Facebook a bit by launching its first dedicated app, Facebook 360. The app will serve as a hub for the 360 video and photo content posted to the site. Facebook boasts that there have been more than one million 360 videos posted to the site…

Branded Content & The Shadow Marketing Tech Stack
March 9, 2017 at 10:03 am

If branded content is a car, it should be a dune buggy, not a Cadillac. Content marketers need to be super agile — able to stand up a blog, digital magazine, or microsite in short order — to respond to what’s going on in the world and experiment with ideas without huge investments and long…

Condé Nast to Cut 100 Jobs
March 8, 2017 at 2:38 pm

Condé Nast is beginning to put into motion the restructuring plans it laid out in January, WWD has learned. The New York-based publisher will cut about 100 jobs, or 4 percent of its workforce, which is estimated to total 3,000 employees. The staff reductions will come from the business side, which is comprised of sales and marketing…

Forbes Rebuilt Its New Mobile Website As a Progressive Web App
March 8, 2017 at 2:32 pm

With its intersitial quotes and lengthy load times, Forbes is “known for having a slower site than average and a more hefty ad experience,” Salah Zalatimo, Forbes’ senior VP of product development told me. That’s why Forbes on Tuesday is beginning the public roll out of its new mobile site, which it says loads in…

Dow Jones Launches a Millennial Finance Site, Moneyish
March 7, 2017 at 2:44 pm

“It’s not personal finance,” Raakhee Mirchandani said. “It’s personality finance.” This is the argument Mirchandani, senior content development editor at Dow Jones Media Group, makes for why Moneyish, her newly launched digital venture, isn’t competing with all the other millennial money sites out there. Where sites like Vice Money, which launched in October, or Coinage,…

Magazine Newsstand Sales Fell By Double Digits Last Year
March 7, 2017 at 2:34 pm

In what has become a familiar refrain, the steady drumbeat of declining magazine newsstand sales continued last year. 2016 brought another double-digit drop in the total number of single-copy sales. That’s according to the last figures from MagNet, which tracks newsstand sales and the performance of magazine wholesalers. Overall magazine newsstand sales in the U.S.…

Google Home Is Sharing Fake News, Revealing Limits of AI
March 6, 2017 at 3:17 pm

If you ask Google Home, the search giant’s version of the Amazon Echo smart speaker, the Republican Party is a group of Nazis, and former president Barack Obama is planning a coup d’état in the U.S. These things are not true, of course, but Google’s virtual assistant does not know any better. It is just…