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Publishers See Short-form Video Views on Facebook Cut in Half
January 16, 2017 at 2:24 pm

Publishers are finding short-form video viewing figures on Facebook have plummeted as more content creators battle for space in the news feed. Over six months ago a well-performing video from The Sun would fetch 250,000 views; now it’s lucky to get over 100,000. In 2016, The Telegraph was getting over 10 million Facebook views a week for 70…

Agency Buys Publisher: Turnabout or Latest Trend?
January 12, 2017 at 3:09 pm

Publishers like Vice and The New York Times have increasingly encroached on agencies' advertising and custom content businesses, but VaynerMedia did the reverse last week with its purchase of PureWow. With business partners Steven Ross and the team at RSE Ventures, VaynerMedia CEO Gary Vaynerchuk bought the women's lifestyle publisher as the first property in…

A Digital Fact-Checker Fights Fake News
January 12, 2017 at 3:03 pm

For seven years, Storyful, a social media researcher in Dublin, has consulted for news outlets such as ABC and the Wall Street Journal, using a small team of reporters to try to keep those operations from embarrassing themselves online. Mostly, that’s meant fact-checking viral media in real time, making sure a video floating around Twitter…

How Publishers Squeeze New Traffic Out of Their Old Content
January 12, 2017 at 8:00 am

A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling the photos that hang on their office walls, but the fruits of these labors are sprouting: The Atlantic, which uses archival material on both the print and digital sides of its…

Did BuzzFeed Go Too Far in Publishing a Salacious, Unverified Report About Donald Trump?
January 12, 2017 at 8:00 am

On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump. Those documents contain, as BuzzFeed reported, "memos written over a period of months, [including] specific, unverified and potentially unverifiable allegations of contact between Trump aides and Russian operatives, and graphic claims of sexual acts documented by the Russians." The online publisher…

Reuters TV Now Has 1 Million Monthly Viewers
January 11, 2017 at 10:18 am

Sometimes it pays to give content away for free. Reuters is saying that its Reuters TV video streaming service has grown to 1 million monthly users after dropping its $2-a-month paywall in August 2015. Only a fraction of the users still pay $2 for the service, with most preferring the free, ad-supported product, said Reuters TV managing…

American Media Inc. Considers Buying Time Inc.
January 11, 2017 at 10:10 am

This one is sure to send Time Inc. editors into head-spinning convulsions. The latest name to surface as a potential suitor for the venerable publisher of Time, InStyle, People and Sports Illustrated is National Enquirer owner American Media Inc. “We’ve heard American Media is interested,” one well-placed financial source whispered on Tuesday. “In today’s financial…

Facebook Will Show Ads in Videos & Share Revenue With Publishers
January 10, 2017 at 3:10 pm

Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after…

A New Year's Letter from Hearst Magazines' President David Carey
January 10, 2017 at 3:06 pm

Welcome to the new year. I hope you had a restful and enjoyable holiday, a chance to take a moment from the hectic pace, and time to think about the priorities for the year ahead, both personal and professional. After the break, I traveled to the…

Why "Fakebook" Is the 2016 Publishing Word of the Year
January 9, 2017 at 2:34 pm

December was a rough month for famous men, according to my Facebook feed. We lost Bruce Willis, John Travolta, Tom Cruise, Clint Eastwood, Tiger Woods, and Denzel Washington. Plus, Steve Martin, Chuck Norris, Bill Cosby and Hugh Hefner committed suicide. Lucky for me, I’m in the publishing industry, so I know not to accept anything…

How Condé Nast Plans to Monetize Its Photo Archive
January 9, 2017 at 2:31 pm

Condé Nast Publications might be sitting on a gold mine: its archive of some eight million photographs and illustrations from Vanity Fair, The New Yorker, Vogue, Architectural Digest and other magazines. Now, given the tenuous state of the media industry, the company has plans to exploit it. The archive is housed on the 15th floor…

Meredith Contacts Time to Express Interest in Merger
January 6, 2017 at 1:33 pm

Meredith Corp. has contacted Time Inc. to express interest in a potential merger, according to people familiar with the matter, rekindling a possible tie-up that died in 2013. Other strategic companies and privately held businesses have also been in touch with Time about a possible deal, one of the people said. No talks have yet been…

Why 2016 Was a Record-Breaking Year for New York Magazine
January 6, 2017 at 1:24 pm

New York magazine will be 50 years old next year, and though in that time it’s suffered a couple bumps and bruises — its print edition went biweekly in 2014 — it’s often come out stronger on the other side. (It got more honors than any other publication at the National Magazine Awards last year.)…

How The Wall Street Journal Made Its Push Notifications More Attention-Worthy
January 5, 2017 at 11:55 am

With Facebook and Google controlling much of how readers consume news, outlets such as the Journal know that push notifications can be a powerful way to reach their audience directly. To improve its understanding of those alerts, the paper started using a new weighted open rate — one that discounts devices that hadn’t opened the…

Medium Says It Can’t Make Money Selling Ads So It’s Laying Off a Third of Its Staff
January 5, 2017 at 11:33 am

Medium CEO Ev Williams says his company’s ad-based business model isn’t working, and the startup is laying off 50 employees and closing its offices in New York and Washington, D.C., as a result. That’s about one third of the company’s employees. In a blog post shared on Wednesday, Williams said he wants to move away…

The Telegraph Is Quadrupling the Size of Its Programmatic Ad Team
January 4, 2017 at 1:00 pm

Like many publishers, The Telegraph has seen a solid bump to its programmatic revenues since using header bidding. Now it plans to reinvest the profits by quadrupling its programmatic staff count and, in doing so, plug any gaps in expertise across areas that unified auctions like header bidding have opened up. The Telegraph is a…

Could Changing the Way Bylines Look Help Increase Trust with Readers?
January 4, 2017 at 12:51 pm

How does journalism signal its trustworthiness to an audience that has lost confidence in its ability to be fair? That’s been the ongoing question behind The Trust Project, which has convened journalism strategists and leaders over the past year to identify and develop tools which may help build trust with readers. The initiative, which is…

Penske Media Becomes Part-Owner of Robb Report
January 3, 2017 at 12:52 pm

In 2014, around this same end-of-year time, Dan Gilbert’s Detroit-based equity firm Rockbridge Growth Equity purchased Malibu-based luxury publication Robb Report. For a rumored $60 million. This week, another person who can afford the cars and other items lavishly displayed in the monthly magazine has come on board. In a deal announced late this week…

Does Google AMP Help Mobile Publishing? Some Publishers Are Not So Sure
January 3, 2017 at 12:45 pm

Last month, Federico Viticci, who runs MacStories, a news site devoted to Apple and its products, made a change in how the site publishes articles for mobile gadgets. MacStories, he declared, would no longer support a Google-backed method for faster loading of mobile web pages, called AMP. Mr. Viticci said MacStories’s pages already loaded quickly…

Introducing Live Audio
December 22, 2016 at 3:25 pm

As we continue to improve the Facebook Live experience, we’ve been listening to feedback to inform the new tools and features we build. One thing we’ve heard is that partners want new formats for going live. We announced Live 360 last week, and today we’re excited to announce another way to go live on Facebook:…