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Google Goes After Mobile Native Advertising With New AdSense Formats
July 7, 2017 at 1:18 pm

Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers. AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the…

This Is How Top Instagram Publishers Use Video vs. Photos
July 6, 2017 at 2:43 pm

Instagram has gone through a mountain of changes last year, adding features like Instagram Stories, live-streaming and carousel photo albums. These features are delivering too — more than 250 million users create Instagram Stories everyday, according to a recent report. With so many new features, how are publishers dividing their content and how do engagements…

James Hewes Appointed New FIPP CEO
July 6, 2017 at 2:34 pm

FIPP - the network for global media, is pleased to announce that James Hewes has been appointed president and CEO. He will succeed Chris Llewellyn, who is stepping down to pursue his own interests, after a short handover period in September 2017. James Hewes has…

MPA: More Publishers Adopt Video As Audiences Grow
July 5, 2017 at 12:04 pm

More magazine brands are producing video as audience rates grow across various platforms, according to the latest Magazine Media 360° Brand Audience Report for May 2017 from The Association of Magazine Media. Video audiences have risen 48.1% from May 2016 to May 2017. There are now 82 magazine brands that report a video audience to…

Apple News May Let Publishers Sell Ads Their Own Way
July 5, 2017 at 11:59 am

Apple is working on a money fix for publishers that send their articles and content to its News app but so far have gotten very little in return, according to people familiar with the plans. Apple News will let top media partners use their own technology to fill the ad space in their content, becoming…

What Good Metrics Look Like
June 30, 2017 at 9:12 am

Let’s assume you’re knee deep figuring out goals for your company / team. You have a goal in mind — it’s to grow your user base, or become a sustainable business (e.g., make some cash), or reduce negative experiences due to spam, or conquer the galaxy. Great. But now you have the challenge of figuring out a…

Can Artificial Intelligence Make The Online Experience More Natural?
June 30, 2017 at 9:05 am

By definition, artificial Intelligence seems anything but “natural,” but AI tools increasingly give publishers the secret weapons they need to create a more authentic, organic and natural experience for their site visitors. That will help publishers compete better in a world dominated by a few online giants and swamped by seemingly endless content alternatives. Forrester…

Politico Is Building a Community of Audience Advisers
June 29, 2017 at 1:54 pm

News organizations spend a lot of time trying to get their audiences to do things for them: Read our journalism! Come to our events! Pay us money! Generally, newsrooms put less emphasis on actually listening to what readers want. Earlier this month, Politico launched an initiative that changes the equation a little bit. Politico Insiders is…

Google News Launches Redesign That Gives More Prominence to Fact Checking
June 29, 2017 at 1:48 pm

Google on Tuesday launched a redesigned desktop version of Google News that introduces a more streamlined design, highlights fact checking, and offers users additional personalization. Google News’ desktop site is now broken into three main sections: Headlines, which features the day’s top news stories; Local, which allows users to follow news from certain locations; and…

Journalism Rip Off: Is It ‘Following Up,’ Lifting, or Straight Up Plagiarism?
June 28, 2017 at 2:09 pm

. . .Yet again, a Daily Mail (Australia) journalist had rewritten my painstaking work and published it under one of their journalist’s bylines. (Seemingly as a result of public pressure, the journalist’s byline has since been removed). Less than six months ago, the Daily Mail and a couple of other publishers lifted a slab of…

The New York Times Is Now Charging for Its Cooking Site
June 28, 2017 at 1:57 pm

The New York Times on Wednesday relaunched its NYT Cooking recipe site and app as a paid product, part of its continued push toward building a sustainable subscriber-based business. A subscription to the app will cost $5 every four weeks. Users who don’t pay will still have access to a limited amount of Cooking content.…

Food & Wine Magazine Will Leave New York for Alabama
June 27, 2017 at 2:02 pm

Food & Wine, the glossy, chef-focused food magazine, is moving to Birmingham, Ala., joining a stable of other publications owned by Time Inc. that includes Cooking Light and Southern Living. Hunter Lewis, the editor of Cooking Light, will become Food & Wine’s new editor-in-chief, replacing Nilou Motamed, who is leaving the company after a little…

Joe Berger Responds to Dead Tree's "Free Magazines" Post
June 27, 2017 at 1:56 pm

Who is the mysterious D. Eadward Tree, the prognosticator and pundit of the lively and insightful Dead Tree Edition blog? There is some speculation about that in certain circles of the magazine industry. Maybe Mr. Magazine knows. Perhaps Bo Sacks knows. The team at Publishing Executive might know but they’re not talking. The interesting thing about the Dead Tree Edition blog is that…

Wenner Media to Sell Men’s Journal, Continuing Shift From Print
June 26, 2017 at 1:32 pm

First, Wenner Media sold nearly half of its ownership of Rolling Stone. Then it sold its celebrity magazine Us Weekly. And now, on the eve of Rolling Stone’s 50th anniversary, Wenner is selling another title, Men’s Journal. American Media Inc., which publishes The National Enquirer and agreed to buy Us Weekly from Wenner in March,…

Meredith Shows Interest in Acquiring Rodale Titles
June 26, 2017 at 1:28 pm

Meredith, the company that balked at paying $1.8 billion or more for Time Inc., has declared that it’s in the hunt for the Rodale titles, which will go for considerably less. “We are always interested in adding attractive media properties to our portfolio,” said a Meredith spokesman. “We have tremendous respect for Rodale and its…

How NowThis Reaches Millennials Through Native Social Content
June 23, 2017 at 1:43 pm

Huffington Post co-founder, Kenneth Lerer, and former Huffington Post CEO, Eric Hippeau, launched NowThis in September 2012. The company is headquartered in New York and takes as its strapline, ‘We bring news to your social feed’. In other words, it’s a digital native publication all about taking content to audiences online, rather than using social…

Jonah Peretti on BuzzFeed’s Potential IPO, Video Strategy & NBCUniversal Ties
June 22, 2017 at 12:55 pm

Jonah Peretti launched BuzzFeed in 2006, after co-founding the Huffington Post a year earlier, as a proof-of-concept for how to create and track viral content. He’s now sitting atop a digital media empire that emerged from those viral, data-centric roots — and NBCUniversal, looking for the magic to rub off, has plowed $400 million into BuzzFeed.…

Rodale Puts Itself Up For Sale
June 22, 2017 at 12:51 pm

One of the world’s biggest health and wellness media companies has vaulted spryly on to the auction block. On Wednesday, Rodale, Inc., publisher of Men’s Health, Women’s Health, Prevention and Runner’s World, among other titles, announced that it is considering “strategic alternatives” for the company, including a potential sale. The announcement didn’t disclose an asking…

When They Trust Media Less, They’re Willing to Pay More
June 21, 2017 at 9:22 am

A new study of internet users in Spain shows that those who trust “the media” less are more willing to pay for news online. The explanation for this counterintuitive behavior is that those distrustful folks “are willing to pay for those specific media that they trust”, according to the researchers, Alfonso Vara-Miguel of the Universidad…