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Trump’s FCC Transition Team May Spell the End of Net Neutrality
November 22, 2016 at 4:34 pm

President-elect Trump formally named two advisers to help oversee his telecom policy agenda at the Federal Communications Commission today: Jeff Eisenach and Mark Jamison. Both are fierce opponents of the network neutrality rules the agency passed last year and have long advocated against regulations aimed at reining in the already massively consolidated telecom industry, where…

Facebook's Metrics Blunder Causes Publishers to Fret, Too
November 22, 2016 at 4:14 pm

Facebook’s metrics blunder isn’t likely to spark a mass exodus from media owners publishing content on the platform, but it has triggered some major side effects. One of those is loss of confidence in a platform where publishers have devoted a lot of resources. Mark Frankel, head of social media at BBC News, said the…

100M Online Readers and Counting: The New York Times CEO on Why Quality Content and Uncompromising Coverage Matters
November 22, 2016 at 2:44 pm

By “doubling down on seriousness” and producing quality content rather than falling for the clickbait trend dominating the rest of the web, The New York Times is the first publication to reach more than 100 million online readers. The newspaper’s chief executive Mark Thompson explains how this was achieved in a digital publishing environment vulnerable…

Airbnb To Launch Magazine
November 22, 2016 at 2:24 pm

One of the world’s most iconic tech startups is reaching for a traditional medium as it seeks to build brand awareness and loyalty. Over the weekend, Airbnb, the room-sharing app that allows homeowners and renters to host paying guests, announced plans to launch a new custom publication called Airbnb Magazine. Previewed by Airbnb CEO Brian…

BuzzFeed Wants to Sell You Stuff
November 21, 2016 at 2:45 pm

Two years ago, Ben Kaufman, then-CEO of well-funded consumer product startup Quirky, delivered one of the most awkward, and candid, on-stage interviews I’ve ever witnessed at Fortune’s annual Brainstorm Tech conference. Quirky was in meltdown mode at the time. But instead of trying to spin the situation into a positive, Kaufman, then 28, clearly articulated…

Financial Times in Talks on Acquisitions Year After Nikkei Deal
November 21, 2016 at 2:33 pm

The Financial Times is in talks to buy companies that strengthen its digital subscription business as the newspaper capitalizes on greater financial support from its new owner, Japan’s Nikkei Inc., FT Chief Executive Officer John Ridding said. The publisher is hunting for companies that can “support and accelerate our growth in quality content and, in…

Tastemade's Getting 20 Million Monthly Views (But No Revenue) from Its Instagram Stories
November 18, 2016 at 3:23 pm

After surging on Instagram in the past year, Tastemade is getting people to watch its Instagram Stories content. In October, Tastemade’s main Instagram channel generated 20 million views on its Instagram Stories content, according to Oren Katzeff, head of programming for Tastemade. The account, which publishes three to four stories per week, is consistently getting…

AOL Is Laying Off 500 Employees in a Restructuring with Focus on Mobile, Data and Video
November 18, 2016 at 1:04 pm

AOL will announce layoffs of 5 percent of its staff today, with 500 employees expected to lose their jobs. In an interview yesterday, AOL CEO Tim Armstrong said that most of the cuts will come in its corporate units, while resources will be shifted more at mobile, video and data offerings going forward. “The layoffs…

Facebook Says It Found More Miscalculated Metrics
November 17, 2016 at 10:40 am

Facebook Inc. said it has uncovered several more flawed measurements related to how consumers interact with content, raising more questions about the metrics marketers lean on to decide whether to buy ads on the social media network. The company publicly disclosed on Wednesday that a comprehensive internal metrics audit found that discrepancies, or “bugs,” led…

Facebook and Google Move to Kick Fake News Sites Off Their Ad Networks
November 16, 2016 at 12:17 pm

Both Google and Facebook have announced plans to go after the revenue of fake news sites, kicking the hoaxers off their ad networks in an attempt to prevent misleading the public from being profitable. Google moved first, announcing on Monday a policy update which restricts its adverts from being placed on fake news sites. “We…

'The Money Is Real; That's the Problem': Publishers Turn a Blind Eye to Content-Recommendation Ads
November 15, 2016 at 5:26 pm

Those article recommendation boxes at the bottom of publishers’ article pages have a clickbait problem, which is why prestige publishers Slate and The New Yorker recently removed the modules from their sites and others are reconsidering them. In testing, “it makes people angry,” CEO Neil Vogel said of the content in the modules. But how does these…

The State of Native Advertising In News Media
November 15, 2016 at 2:08 pm

Advertisers aren’t just ‘dipping their toe’ into native advertising. They are diving in and taking publishers along for the swim with revenues expected to grow by 127 percent in the next three years, according to a recent report on the state of native advertising. Piet van Niekerk reports. Published at the end of last month…

Google Expands Third-Party DSP Access To Programmatic Guaranteed, Ramps Up Native Video
November 15, 2016 at 2:01 pm

Google is sticking with the script of “openness” in its publisher roadmap, citing a flurry of product updates designed to maximize publisher revenue, access to inventory and the user experience on mobile. There is an uptick in publishers, including USA Today Network, The New York Times and Time Inc., that are structuring direct deals programmatically, Google…

How Racked Redesigned Its Site with Distributed Platforms in Mind
November 14, 2016 at 12:23 pm

Vox Media on Monday is launching a redesign of Racked, the company’s fashion and shopping site, to try and grow its audience beyond young women while also rethinking its distribution strategy with a renewed focus on email newsletters and Facebook video. “We’re training our team — our reporters, our editors, and our video team —…

Evolving Mobile Advertising: New Research Shows Creative Formats Work Best
November 14, 2016 at 12:10 pm

Mike Jeans is global head of insight at Publicitas, an independent media and marketing consultancy company that connects brands to audiences. Having recently headed up an innovative research project into the effects of different types of mobile advertising formats, we asked Mike to give us an insight into the effects of more interactive advertising versus…

Facebook Is Buying the Social Analytics Company CrowdTangle
November 11, 2016 at 1:40 pm

Facebook on Friday announced that it's acquiring CrowdTangle, a service used by publishers including BuzzFeed, The New York Times and ESPN to optimize their content on social media. The acquisition, which was made for an undisclosed sum, recognizes the growing importance of social optimization among publishers, according to a statement from a Facebook spokesperson.

There Are At Least Eight Promising Business Models for Email Newsletters
November 11, 2016 at 1:34 pm

When I began overhauling the Financial Times’ editorial email newsletters a couple of years ago, I was soon faced with positive reinforcement, technical frustrations, and sources of deep satisfaction. The good news was that we were on the cusp of a renewed surge in interest in email by many media organizations that has only grown…

'No One's Making Money On Facebook': Video Publishers Share What's On Their Minds
November 10, 2016 at 3:04 pm

Publishers aren’t about to abandon social platforms anytime soon — the potential reach is just too big and alluring — but the relationship isn’t exactly as warm as it used to be. “No one’s making money on Facebook. No one,” said an executive at a media company that’s getting paid by Facebook to create live…