Whether Print Magazines Are Dead Or Alive Depends on Your Business Model
September 21, 2017 at 5:35 pm

Friedrich Nietzsche once said, "There are no facts, only interpretations." That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. How many headlines have you seen that report that "Print is dead" or "Print is alive" or "Print…

How to Win at Voice-Assisted Search
September 12, 2017 at 11:25 pm

Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing

58% of Publishers Say Lack of Time Is Biggest Tech Buying Obstacle
September 12, 2017 at 10:29 pm

Last week Publishing Executive hosted FUSE Media: The Convergence of Technology & Media, a summit designed to help publishing executives discover and better understand the technologies reshaping the media business. Throughout the 2½ days of the summit, I heard the same line over and over again from attendees: “I’m here because I just don’t have…

How Can Magazine Publishers Make Ecommerce Work?
August 30, 2017 at 1:55 pm

Jeff Bezos has been getting some pretty decent PR recently and not just around his transformation from mild-mannered bookseller to muscled-bound Master of the Universe. If you see the no-longer-nerdy CEO’s style shift as a corporate metaphor, Amazon has gone from selling books online to selling whatever the hell it wants. The world’s retailers and…

The Newsstand Needs a Business Model That Welcomes Innovation
August 11, 2017 at 2:14 pm

A small publisher called me a few weeks ago because he wanted his magazine to be distributed across the country. His editorial focus has an appeal that would attract buyers; the sample copies he sent me indicated that the package had potential for sale and could sell anywhere in North America and possibly the international…

Takeaways from the Yale Publishing Course: Publishers Embrace the "Flight to Quality"
August 4, 2017 at 2:49 pm

I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week. The course, hosted for the first time at the Yale School of Management, arms attendees with insights and strategies that will help them manage change and lead effective teams. Several media executives returned to speak…

What Does a 16% Decline in Magazine Ads Mean for the Industry?
July 28, 2017 at 2:55 pm

Let's be honest, although many attempt to do so, there is no way to find a positive spin to the data in this industry-wide report showing magazine ads down another 16%. As an industry, we have seen negative numbers every year for a decade. Were you expecting a change? Newsstand sales of magazines have plummeted…

Long Form Content Boosts Engagement, But How Can Publishers Do It Right?
July 27, 2017 at 11:37 am

There’s nothing new under the Sun. Even that saying is way older that you think, at least 2,000 years’ old, appearing in the Hebrew Tanakh in the book of Ecclesiastes… What has been will be again, What has been done will be done again; There is nothing new under the sun. That’s only slightly older…

Media Pitch: Greebled Plans to Reinvent the Newsletter Using Chatbots
July 19, 2017 at 3:54 pm

Greebled wants to deliver content to where readers are, and increasingly says CEO Yuri Vaskovski, consumers are spending time on social media and messaging platforms. In order to harness this engagement, the startup distributes the latest articles from readers’ favorite publications to the messaging platform of their choice, and at the time they want. The…