Data & Audience

Strategic and tactical insight on managing audience data, circulation, audience development, social media, and subscriptions.

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CEO of Decision Counsel Sal Fuentes explains how publishers can use a variety of data points about their audience from geographic location to IP and topic interests to personalize content and create a positive web experience. This video is excerpted from the webinar “10 Ways Publishers Can Optimize Their Websites”. Watch the full webinar here.

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