Data & Audience

Strategic and tactical insight on managing audience data, circulation, audience development, social media, and subscriptions.

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WaPo Unleashes Bot Army

No surprise The Washington Post, owned by Amazon CEO Jeff Bezos, is betting big on bots, including…

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Today media salespeople need to be data-savvy because selling data about one's audience is critical to most advertising deals. Whether publishers offer lead generation or industry research, advertisers are looking for more powerful ways to connect with consumers and businesses. In this video, media sales expert and former Cygnus CEO John French explains how media…

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