Data & Audience

Strategic and tactical insight on managing audience data, circulation, audience development, social media, and subscriptions.

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Outbrain Launches Sphere

Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to…

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Building daily usage of a site is difficult, meaning traditional ad revenue and even subscription revenue is difficult to achieve at scale for most B2B publishers, says Randall-Reilly VP of data Prescott Shibles. Instead, he believes B2B publishers should leverage their knowledge about their audiences on behalf of their advertisers. That data is much more…

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