GDPR Will Usher in Era of User-Controlled Data. Who Will Survive the Purge?
February 8, 2018 at 11:57 am

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…

Media Pitch: Video Intelligence Uses Machine Learning to Up Video Content & Ad Revenue
February 1, 2018 at 12:42 pm

While the near wholesale pivot to video made by some publishers in 2018  looks foolhardy in hindsight, there’s no question that video is increasing its share of attention on the web, especially on mobile. Publishers that want to up their video game often face the obstacle of scaling the production of video needed to grow…

CDP Industry Update: Engagement Functions Gain Popularity & More Choices Than Ever Before
January 24, 2018 at 8:00 am

Not so long ago, all publishers needed to know about their subscribers was their name, address, and expiration date. Today, a customer record can include search requests, content selections, email opens and clicks, web page visits, demographics, advertisement history, desktop and mobile devices used, and much more. Traditional fulfillment systems weren’t designed to handle this…

Bots, GDPR and Second-Party Data: Why Data Quality is King in 2018
January 19, 2018 at 12:31 pm

With 2017 now behind us, it’s time for publishers and advertisers to look ahead. Data -- and the insights they provide -- will continue to play a role for marketing campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly focused on how to get their hands on only the best-quality insights…

The 3 Hard Truths Publishers Must Face in 2018
January 16, 2018 at 8:00 am

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year of significant change, but few agree on the best strategy and direction. Is 2018 to be the year of last-ditch battles for survival, or will…

The Facebook Apocalypse Just Hit, But Don't Freak Out
January 12, 2018 at 1:55 pm

Facebook just reduced the organic reach of your page to 0%. The good news, however, is that there is a way for publishers to still use Facebook to grow their business. You've probably read the news from yesterday of big changes at Facebook. The news feed is going to further prioritize posts from people over…

What Happened to Creative Subscription Marketing for Magazines?
January 5, 2018 at 9:29 am

As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of newsstand sales and the reduction in creative direct response subscription marketing. Sure, today there is a heavy reliance on internet sales … whether it is going through online subscription agents including…

3 Lessons Publishers Can Learn from the TV and Music Industries
December 19, 2017 at 12:52 pm

This is an incredibly hectic, yet exciting, time for publishers. New platforms for distributing content are emerging and users’ behaviors are evolving. Media executives are being tasked with wading through the noise and uncovering solutions that will further meet the needs of today’s modern-day consumer. I am no stranger to this struggle, having co-founded German…

The Rise of Social-First Publishers
December 15, 2017 at 2:33 pm

A new category of publishers has arrived: "social-first" publishers or "distributed" publishers. These content creators, like Tasty, NowThis, and Gamology (a gaming brand under my company Keli Network) are changing the scope of publishing. They create content designed for, and exclusively distributed on, social media. With a mix of creativity and foresight they are reshaping…

Why Publishers Are Shifting Focus to Engagement Metrics Over Pageviews
December 14, 2017 at 10:06 am

Metrics is one of those words… one of those soulless new media words… Modern. Mechanical. Menacing. Say it out loud three times and you risk being forever haunted by a pivot-table demon summoned straight from spreadsheet Hell. Or maybe that’s just me. Some (sick) people have been known to get incredibly excited at the prospect…