At the FUSE Media conference last fall, Alex Gittleson, Director, Digital and Cross-Platform, News Research, NBC News, sat down to talk about the changing technology needs at his organization. In particular, programmatic, he noted, has become a major cornerstone of their ad-buying experience, and social media platforms like Snapchat are beginning to play a larger role as well. Balancing the desire to stay cutting-edge with the needs of the entire organization and it's processes is one reason, he noted, to attend conferences like FUSE.

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