B2B publishers have excelled in recent years in getting to know their audience members across platforms. Using a variety of products, from newsletters to events and elearning, B2B publishers have discovered exactly who their readers are, what type of content they enjoy, and can even predict their future behaviors. On the consumer side, publishers tend to know much less about their audiences, says publishing management and sales consultant John French. While they may have some demographic and behavioral data, consumer publishers don't actually know the individuals in their audience. French says its time for consumer publishers to catch up and invest in new tools and strategies that will allow them to capture a 360-degree view of their readers. French is co-founder of French LLC., an advisory firm aimed at helping media executives transforming their companies for a digital- and data-driven world. Have a question about media revenue strategies? Send your question to johngfrench@frenchllc.com.

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