Anique Halliday, senior product manager at Foreign Affairs, reveals how the foreign policy publication launched its first paywall in 2009 and how the many iterations since have grown online subscriptions by over 40,000 in 2016 and are projected to grow subscriptions by 54,000 in 2017. Halliday explains how the paywall got off the ground and why the publisher decided to adopt a strict metered paywall. She also provides tips for nurturing registered readers toward a newsletter subscription and eventually a paid subscription. This video is excerpted from the recent Publishing Executive webinar "How Publishers are Growing Revenue with Paywalls & Registration."

More Video
Comments