Publisher Spotlight: How IGN Developed a Lucrative Native Advertising Business & Engaged Ad Block Users

At the FUSE Media technology summit, director of ad product Arvind Jayaram, explained how IGN, a Ziff Davis website covering video games and entertainment news, built its native advertising business. The goal, said Jayaram was to engage and monetize a tech-savvy audience that had largely adopted ad blocking technology. Jayaram shared best practices for staffing, client management, and technology adoption.

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